• Dukakis Television Commercials

    The first commercial features Democratic convention footage. The second is a sarcastic attack on the Republican deficit titled "Hey, Pal." That is followed by a series of spots "Dukakis Leadship" spots focusing on 60-day plant closing, crime fighting, balanced budget, and universal healthcare. The final series of spots use presidential debate footage and conclude that "the ...best America is yet to come." Show SummaryShow Full Text

  • Role of Advertising in Campaigns

  • Presidential Campaign Commercials 1988

    Three Democratic presidential campaign commercials from the 1988 election included a spot stressing the inexperience of Republican vice presidential nominee Dan Quayle, a spot featuring actors portraying Bush-Quayle "spin doctors," and a commercial featuring the failure of a pizza parlor employee to obtain a scholarship to college.

  • 1988 Presidential Primary Commercials

    Republican and Democratic political consultants review campaign commercials from the 1988 presidential primaries. The analysts comment on the effectiveness of the rhetorical techniques and visual styles used in the commercials. The program was recorded during campaigning for the "Super Tuesday" primaries. The commercials shown were run in earlier primaries.