Political ads for the senate campaigns of Daschle and Thune.
Oct 7, 2004
Panelists discussed how to sell a candidate and showed some ads from the current and past presidential campaigns. The panel included: Mark McKinnon, Director of Media and Advertising for the Bush-Cheney campaign; Donna Brazile, Democratic strategist and Al Gore's campaign manager in 2000; Frank Luntz, president of his GOP polling firm; and Donny Deutsch, chairman of the ad ...agency Deutsch Inc. Jeffrey Toobin moderated the discussion. Show SummaryShow Full Text
On Friday, September 24, [USA Today] conducted a focus group of 35 Columbus, Ohio-area residents to determine how political advertising affected them and their opinion of the Presidential candidates. Mr. Memmott wrote about the focus group in the same day's paper. He also responded to telephone calls, faxes, and electronic mail from viewers.
Road to the White House featured:
- a September 23 C-SPAN roundtable discussion with questioners and moderators of past presidential debates reflecting on their experiences. John Mashek, Tom Brokaw, Brit Hume, and Ann Compton participated.
- recent presidential campaign advertisements from the Bush and Kerry campaigns.
- a September 22 speech by former President George H.W. Bush at a New England Council meeting in Manchester, New Hampshire, discussing the 2004 campaign and his two sons, President George W. Bush and Florida Governor Jeb Bush.
- recent political ads from the Swift Boat Veterans for Truth and the Texans for Truth.
- a September 23 speech by Andre Heinz, stepson of Senator John Kerry, to students at Colorado State University in Fort Collins, Colorado.
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Mr. Norman conducted a focus group meeting on the 2004 presidential election and public attitudes toward campaign commercials.
Prior to airing the meeting he spoke via telephone about conducting research and methods for gauging public opinion. Also several of the campaign commercials to gage voter attitudes were shown.
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