THE STUDENTS JOINING US FROM PURDUE UNIVERSITY, THE WASHINGTON CENTER HERE IN WASHINGTON, D.C. AND GEORGE MASON UNIVERSITY IN FAIRFAX, VIRGINIA, WE...

WHY DID THE PRESIDENT WIN RE-ELECTION? >>

RIGHT. OTHER POLLSTERS GOT IT WRONG. WHAT'S THE DIFFERENCE? >> WELL, IF I GOT

TO YOUR QUESTIONS IN JUST A MOMENT BUT WANT TO SHARE WITH YOU A COUPLE MOMENTS FROM THE CAMPAIGN, MOMENTS THAT DEFINE THIS ELECTION. I WANT TO BEGIN...

NEXT MORNING BOB SCHIEFFER, CBS NEWS SAYING PEOPLE WERE ASKING HIM ABOUT CLINT EASTWOOD THAN MITT ROMNEY'S SPEECH THAT NIGHT. >> MORE IMPORTANTLY,

AND JUNE, THE OBAMA CAMPAIGN VERY DEFENDANT DESTLY TRYING TO PAINT MITT ROMNEY AS A RICH CORPORATE EXECUTIVE THAT WOULD TAKE AWAY JOBS AND THE ROMNEY...

PEOPLE WHO WILL VOTE FOR THE PRESIDENT NO MATTER WHAT? ALL RIGHT? THERE ARE 47% WHO ARE WITH HIM, WHO DEPEND ON GOVERNMENT, WHO BELIEVE THEY'RE VICTIMS,...

CAMPAIGN? >> VERY. IT STARTED IN THE SPRING AND SUMMER ABOUT GOVERNOR ROMNEY. WE DID THE POLLING FOR PRIORITIES USA ACTION, WHICH WAS THE INDEPENDENT...

ACTUALLY. I THOUGHT THAT THE FIRST DEBATE WAS VERY, VERY IMPORTANT. I DON'T WANT TO MINIMIZE THAT AT ALL. BUT WE WERE DIAL-TESTING DURING THE ACTUAL...

GARIN. I HAVE A BACKGROUND IN PSYCHOLOGY, AND I KNOW WHEN WE DO EXPERIMENTS, WE HAVE TO DEAL WITH SAMPLE SIZE AND WE HAVE TO MAKE SURE THAT IN ORDER...

MASON UNIVERSITY NEXT AND BOB LICKTER'S GROUP. >> ALL

WITH US. THERE WAS A SUBSTANTIAL AMOUNT OF POLLING ALL THE WAY UP UNTIL ELECTION DAY, SOME HAVING MITT ROMNEY UP BY AS MANY AS THREE PERCENTAGE POINTS...

TO PURDUE UNIVERSITY, WEST LAFAYETTE, INDIANA. CAROL LYNN. >> OUR

SAY -- >> REPHRASE THE FIRST

YOUR POLLINGS SHOWN ON THE DISPARITIES BETWEEN YOUNG REPUBLICAN, DEMOCRAT AND INDEPENDENT VOTERS. >> THAT'S

MENTIONED SOMETHING EARLIER, AND I WANT TO SHARE WITH THE STUDENTS AND OUR AUDIENCE THE IDEA OF A FOCUS GROUP. PETER HART HAS DONE MANY OF THESE OVER...

PETER HART ASKING PEOPLE ABOUT THE PRESIDENT, ABOUT MITT ROMNEY, ABOUT VICE PRESIDENT BIDEN AND PAUL RYAN. >> MITT ROMNEY,

STIFF. >>

UPPITY. >> NOT

UNFRIENDLY. >> LIKE

FEELING. >>

STIFF. >> STRONG. >>

SALESMAN. >>

BUSINESSMAN. >>

JOKE. >> WHAT'S YOUR

AT EASE. >> GAFFE SAWYER

OKAY. >> GOOD GUY, DON'T

LOOSE CANNON. >> GOOD

AN

LIABILITY. >> LOOSE

OKAY. BARACK OBAMA. START RIGHT THERE, AND WE'LL GO COUNTER CLOCK ICE. >> OVERLY

PASSIONATE. >>

UNREALISTIC. >>

UNREALISTIC. >>

COMMUNICATOR. >>

RESPECTED. >>

ON THE STUMP. >>

HE SPEAKS A GOOD GAME. BUT I WANT TO SEE THE -- I WANT TO SEE THE ACTION BEHIND IT. YOU KNOW? HE HAD THE ENTIRE -- ENTIRE CONGRESS BEHIND HIM FOR TWO...

GOOD COMMUNICATOR. >> OKAY,

HIS FACTS STRAIGHT. >>

LIAR. >> SMART. >>

GOOD DEBATER. >>

BEING USED. >>

ALMOST EMBARRASSED TO SAY THAT WE GRADUATED FROM THE SAME COLLEGE. >> DID I GET

ME. >> GEOFF

GROUPS ARE QUALITYIVE RESEARCH AS OPPOSED TO THE POLLS YOU SEE REPORTED IN THE NEWSPAPER, WHICH ARE QUANTITATIVE. THOSE PRODUCE NUMBERS, AND IF YOU'VE...

IF YOU'RE TALKING ABOUT YOUR OWN CANDIDATE AND IT'S PERSISTENT, IT GIVES YOU A -- A PROBLEM THAT YOU KNOW YOU NEED TO FIX, THAT YOU NEED TO BE DELIBERATE...

YOU FOR BEING WITH US TODAY. I JUST HAD A QUICK QUESTION ABOUT SINCE THE ELECTION I'VE BEEN READING A LOT OF ARTICLES THAT -- NOW THAT THE ELECTION...

POLITICS? >> YEAH JUST

NOT. >> THANKS. >> WELL, PRESIDENT

YOU GET THE NEXT QUESTION FROM THE WASHINGTON CENTER STUDENT TEXAS CHRISTIAN UNIVERSITY. GO AHEAD, LAN TON. >> THERE'S A

AN INTERESTING QUESTION, LANDON, BECAUSE THIS IS THE FIRST CAMPAIGN WHERE THERE ISN'T ANOTHER SO-CALLED HEIR APPARENT. BUSH, RONALD REAGAN AND...

JUST SHARE WITH YOU AND THE STUDENTS, THIS IS HOW THE PRESIDENT FRAMED HIS OWN RE-ELECTION IN A SERIES OF ADS THAT REALLY BECAME PART OF HIS OWN NARRATIVE....

IS THE CAMPAIGN TRYING TO DO THERE? >> WELL,

TO PURDUE UNIVERSITY. ANOTHER QUESTION FROM ONE OF THE STUDENTS. CAROLYN? >> WE'LL GO TO CHAD

MR. GARIN, THANKS FOR BEING WITH US. POST ELECTION, HART RESEARCH HAS BEGUN TO DO SOME POLLING ON THE ISSUES. AND WITH THE FOCUS ALREADY ON THE 2014...

CHAD. AND OBVIOUSLY IT'S SOMETHING THAT PEOPLE HERE IN WASHINGTON ARE THINKING ABOUT NOW AND WILL BE THINKING ABOUT IN THE WEEKS AND PROBABLY THE MONTHS...

COUPLE QUESTIONS ABOUT THE REPUBLICANS' DIFFICULTIES IN ACHIEVING A MAJORITY GROUP OF VOTERS. NOW I HAVE A QUESTION FROM SHANE SMITH ON WHAT THE...

AND FOR SOMETHING THAT THE DEMOCRATS THINK A LOT ABOUT. THERE ARE -- YOU KNOW -- AND YOU REALLY WANT TO THINK ABOUT THIS IN TWO TERMS. ONE IS IN...

DOWN IN TAMPA, AT THE REPUBLICAN CONVENTION, WERE MORE THAN HAPPY TO TALK ABOUT EVERYTHING THEY THINK IS WRONG WITH AMERICA. BUT THEY DIDN'T HAVE MUCH...

GOES TO KIND OF THE SENSE OF THE REPUBLICANS VACATING THE CENTER AND NOT REALLY HAVING AN ECONOMIC POLICY THAT WOULD MOVE THE COUNTRY FORWARD. I THOUGHT...

IF YOU'VE BEEN SUCCESSFUL, YOU DIDN'T GET THERE ON YOUR OWN. IT DIDN'T GET THERE ON YOUR OWN. I'M ALWAYS STRUCK BY PEOPLE WHO THINK, WOW, IT MUST BE...

OBAMA, YOU'RE KILLING US OUT HERE. WITH HARD WORK AND A LITTLE BIT OF LUCK, WE BUILT THIS BUSINESS. WHY ARE YOU DEMONIZING US FOR IT? WE ARE THE SOLUTION,...

THAT. >>. >> YOU TALKED ABOUT MITT

OF QUESTIONS. WE'LL GO BACK TO PURDUE UNIVERSITY. CAROLYN AND YOUR STUDENTS. GO AHEAD. >> NEXT QUESTION WILL COME

YOU SO MUCH FOR BEING WITH US TODAY. SOCIAL MEDIA WAS USED MORE IN THIS ELECTION THAN EVER BEFORE. SO HOW DO YOU THINK IT AFFECTED THE POLLSTERS? >>

AT PURDUE, UNIVERSITY. ANOTHER QUESTION? >> FROM HANNAH

PRESIDENTIAL CAMPAIGN, I HEARD THE OCCASIONAL PUNDIT TRY TO DISCREDIT OR CALL INTO QUESTION POLLING ETHICS BUT NOTHING EVER SEEMED TO GAIN MUCH TRACTION....

GEORGE MASON UNIVERSITY. NEXT QUESTION, BOB LICHTER? >> WE HAVE A QUESTION

POLLING HAS BECOME TOO POLITICIZED AS THESE DAYS WHERE BOTH SIDES WILL SIMPLY DISMISS A POLL THEY DON'T LIKE? SEEMS LIKE IN THE 2012 CAMPAIGN, ESPECIALLY...

THERE IS THAT -- ALL SORTS OF INFORMATION WHETHER IT'S ABOUT WHAT'S HAPPENING IN THE CLIMATE AND THE ENVIRONMENT -- EVERYTHING BECOMES SUBJECT TO...

AFTER THE FIRST DEBATE. AND I'M NERVOUS BY NATURE, BY THE WAY. SO -- BUT IF YOU LOOKED AT THE POLLS -- AND WE DID THE POLLING FOR PRIORITIES USA ACTION...

QUESTION DEALS WITH POLLS BUT IT KIND OF GOES BACK TO THE REPUBLICAN PRIMARY. THROUGHOUT THE PRIMARY SEASON, THE GOP ELECTORATE KIND OF WAS HESITANT TO...

LET'S STAY WITH THE WASHINGTON CENTER. WHO HAS THE NEXT QUESTION? >>

TRUST EXIT POLLS, BY AND LARGE. BUT THEY ARE POLLS -- I THINK THEY PERFORM A REALLY IMPORTANT SERVICE IN TERMS OF UNDERSTANDING WHAT HAPPENED AND WHY....