| 00:00:03 |
Unidentified Speaker, -
WEEK ARE TWO EMPLOYEES OF FACEBOOK, KATIE HAR BARTH AND ADAM CONNER. ADAM, WHAT DO YOU DO AT FACEBOOK? >> I HELP RUN THE GOVERNMENT AND POLITICS, DIVISION,...
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| 00:00:21 |
Unidentified Speaker, -
EVANGELIZE FACEBOOK AMONG THE KEY CONSTITUENCIES, GOVERNMENT OFFICIALS ON THE AGENCY SIDE BUT ALSO ELECTED OFFICIALS, MEMBERS OF CONGRESS, GOVERNORS,...
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| 00:01:11 |
HOST, -
YOUR
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| 00:01:12 |
GUEST, -
JOB DIFFERENTLY? GUEST: IT'S FUNNY.
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| 00:01:14 |
HOST, -
WHEN I FIRST STARTED AT FACEBOOK FIVE YEARS AGO, I OPENED AN OFFICE OUT OF WASHINGTON IN MY APARTMENT AND
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| 00:01:20 |
GUEST, -
I SERVICED EVERYBODY, ACTUALLY, IN THE WORLD. IN 201, WE BROUGHT KATIE IN TO HELP DIVIDE IT UP MORE. SO WE DON'T DO OUR JOB DIFFERENTLY. OUR GOAL...
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| 00:01:52 |
HOST, -
ADAM MENTIONED, WHETHER WORKING WITH THE ROMNEY CAMPAIGN, SENATE CANDIDATES, EVEN AS
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| 00:01:56 |
HOST, -
FAR DOWN AS
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| 00:01:58 |
GUEST, -
MAYORAL CANDIDATES BUT WE SHARE RESPONSIBILITIES AS WELL, WHAT FACEBOOK IS DOING AS A WHOLE AROUND POLITICS AND THE ELECTION, SO IN JANUARY, WE DID...
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| 00:02:30 |
HOST, -
PAWLENTY, MITT ROMNEY, DID THEY WORK WITH YOU DIRECTLY, DID THEIR CAMPAIGNS WORK WITH YOU, AND HOW SO. >> GUEST: THEY DID AND THE INDIVIDUAL VENDORS...
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| 00:02:44 |
Unidentified Speaker, -
HIS EXPLORATORY ON FACEBOOK. I CAN'T
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| 00:02:46 |
GUEST, -
BELIEVE IT WAS IN MARCH 2011, IT WAS A LONG TIME AGO, BUT WE WORKED CLOSELY WITH EACH ONE OF THE CAMPAIGNS BECAUSE THEY KNEW IT WAS VERY IMPORTANT TO...
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| 00:03:32 |
HOST, -
KATIE DID, AND I ONLY HAD TO DEAL WITH ONE, WHERE SHE WAS DEALING WITH 15,
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| 00:03:37 |
GUEST, -
20, WHATEVER, AND WE HAVE A CLOSE RELATIONSHIP WITH THE OBAMA CAMPAIGN, A WORKING RELATIONSHIP. I WORKED WITH HIM IN 2008 WHEN I WAS THE ONLY ONE HERE...
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| 00:04:23 |
GUEST, -
LOT OF DIFFERENT ASPECTS OF FACEBOOK THAT PEOPLE WORK ON, WHETHER IT'S THE FACEBOOK PAGES, ADVERTISING, BUILDING ON OUR PLATFORM WITH APPLICATIONS. SO...
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| 00:04:53 |
HOST, -
CENTRAL TIME ZONE.
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| 00:04:55 |
GUEST, -
GUEST: NOW THAT THERE'S A PRESUMPTIVE REPUBLICAN NOMINEE, HOW DO YOU WORK WITH THE ROMNEY CAMPAIGN, HOW HAS YOUR JOB CHANGED? GUEST: I HAVE
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| 00:05:04 |
GUEST, -
A COLLEAGUE THAT HELPS OUT A LOT AND SHE REALLY WORKS WITH HIM ON A DAY-TO-DAY BASIS. A LOT
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| 00:05:11 |
GUEST, -
OF THE ADVERTISING STRATEGY, THEY'VE BEEN HAVING A LOT OF SUCCESS AROUND THE NEW ABILITY TO HAVE ADS APPEAR TO PEOPLE AND THEY SEE IT ON THEIR MOBILE...
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| 00:05:55 |
HOST, -
EMPHASIS AND ATTENTION IS BEING PUT. THE THING THAT BOTH KATIE AND I WILL TELL
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| 00:05:58 |
GUEST, -
YOU IS THESE DEVICES ARE ONLY GOING TO GET MORE POWERFUL AND CONNECTED AND MORE PEOPLE ARE GOING TO HAVE THEM AND INHERENTLY, BY THE VERY NATURE OF...
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| 00:06:29 |
HOST, -
SHOW OUR VIEWERS THAT RIGHT NOW. PLUS THE FACT THAT YOU TWO SIT NEXT TO EACH OTHER, CORRECT? GUEST: YEAH, WE SIT ACROSS FROM EACH OTHER, BACK TO BACK...
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| 00:06:43 |
GUEST, -
MARK ZUCKERBERG OR CHERYL SIMBERG OR ADAM CONNER AND I, IT'S AN OPEN ENVIRONMENT. WE SIT IN ROWS OF TABLES. WHAT'S GREAT ABOUT THAT IS THE COLLABORATION...
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| 00:07:28 |
HOST, -
AND THINGS, WE'LL TAKE PRIVATE AND PRESIDENTIAL CALLS ON, SOMETHING OF THAT NATURE. A LOT OF IT IS WE'RE COLLEAGUES, COWORKERS
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| 00:07:34 |
GUEST, -
AND FRIENDS AND IT'S GREAT TO HAVE A COLLABORATIVE ENVIRONMENT WHEN WATCHING NEWS, TALKING ABOUT WHAT'S HAPPENING, BUT WE OBVIOUSLY, THE NICE THING...
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| 00:07:59 |
HOST, -
OR TWO FROM YOUR SIDE, WHAT ARE SOME OF THE TYPICAL REQUESTS. GUEST: THERE'S A LOT OF JUST KIND OF BASIC ISSUES. OUR PLATFORM IS CHANGING A LOT, SO WE'LL...
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| 00:08:09 |
GUEST, -
OF HOW THEY MITOO THE BEST WAY TO POST A PHOTO OR THE BEST TIME TO TRY TO GET THE BEST AN GAUGEMENT, ASKING US TO TAKE A LOOK AT THEIR INSIGHTS AND...
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| 00:09:10 |
GUEST, -
BUILDING UP NAME IDENTIFICATION, GRASS ROOT SUPPORTERS, AND WE'RE TURNING THE CORNER INTO THAT FINAL STRETCH OF THE LAST TWO MONTHS OF THE ELECTION,...
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| 00:10:03 |
HOST, -
HILL ON THE HUES
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| 00:10:05 |
Unidentified Speaker, -
RULES COMMITTEE. HOST: ON THE DEMOCRAT
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| 00:10:08 |
GUEST, -
SIDE. AND KATIE. >> GUEST: NINE YEARS AGO, I STARTED WITH THE REPUBLICAN NATIONAL COMMITTEE DURING PRESIDENT BUSH'S REELECTION
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| 00:10:15 |
HOST, -
EFFORT, ALSO WORKED AT
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| 00:10:16 |
Unidentified Speaker, -
RUDY GIULIANI'S CAMPAIGN
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| 00:10:18 |
GUEST, -
BACK IN 2007 AND AT THE NATIONAL REPUBLICAN CYCLE. HOST: DO YOU GET REQUESTS FROM LOCAL OFFICIALS FOR HELP? GUEST: IT IS PART OF OUR JOB AND WE GET...
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| 00:10:33 |
HOST, -
CLOSELY WITH THE MAYORS' CONFERENCE AND I WAS DOWN AT THE CONFERENCE IN
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| 00:10:36 |
GUEST, -
ORLANDO EARLIER THIS YEAR TO WALK THEM THROUGH HOW THEY MIGHT BE ABLE TO -- >> HOST: OF IT A POPULAR SEMINAR? GUEST: IT WAS A POPULAR SEMINAR. VERY...
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| 00:10:50 |
Unidentified Speaker, -
THE GREAT POWERS OF FACEBOOK
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| 00:10:52 |
GUEST, -
IS THAT IT'S FREE. AND HAVING A PAGE AND GAUGING THE FUTURE IS FREE, AND EVEN OUR ADVERTISING, YOU KNOW, FOR ANYBODY TO GET STARTED, YOU CAN HAVE A...
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| 00:11:23 |
HOST, -
GOT MANY. I WANT TO READ JUST A COUPLE. THIS IS FROM CHRIS AND CHRIS SAYS MORE PEOPLE ARE TALKING ABOUT MITT ROMNEY ON FACEBOOK THAN BARACK OBAMA....
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| 00:11:46 |
GUEST, -
LIKE YOUR PAGE, BUT THAT'S JUST THE FIRST STEP. THEN IT'S REALLY UP TO THE PAGE AD LINKS, OR THE CAMPAIGN LINK IN THIS INSTANCE OF ENGAGING FANS AND...
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| 00:12:34 |
HOST, -
DON'T, BECAUSE I REALLY LOOK AT, FOR ME -- THE FAN COUNT IS IMPORTANT BUT AGAIN, IT'S THAT ENGAGEMENT NUMBER AND
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| 00:12:41 |
GUEST, -
THE ENGAGEMENT NUMBER IS THE PEOPLE WHO IN THE LAST SEVEN DAYS HAVE SEEN THAT CONTENT AND SOMEHOW ENGAGED WITH THAT PAGE, AND SO THAT'S A MUCH MORE...
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| 00:13:19 |
HOST, -
MORE FANS. HE HAS HAD IT SINCE 2008 AND THEN PRESIDENT, SO IT'S NATURAL THAT HE WOULD HAVE THE ADVANTAGE THERE. ROMNEY ON HIS MAIN PAGE, AND I THINK THE...
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| 00:14:31 |
HOST, -
TO ALL 27 MILLION? OR DO YOU MICROTARGET? GUEST: WE SEE BOTH. I THINK THERE ARE THINGS THAT ARE CONSISTENT THROUGHOUT THE CAMPAIGN THAT ARE GOING TO...
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| 00:14:42 |
GUEST, -
OBVIOUSLY, FOR INSTANCE, ONE WILL SEE HIS CONVENTION SPEECH, THAT IS SOMETHING THAT IS BLASTED TO EVERYONE, BUT USUALLY SOME OF OUR FEATURES OF THE...
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| 00:15:28 |
GUEST, -
WHO INTEGRATE THE POSTING STRATEGY WITH THE OFFLINE STRATEGY, SO YOU'RE SEEING A LOT OF CAMPAIGNS POSTING IMAGES OF PEOPLE VOLUNTEERING AND PROVIDING...
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| 00:16:01 |
HOST, -
PERSONAL INFORMATION? I SIGNED UP AND I'VE HIKED BOTH BARACK OBAMA AND
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| 00:16:05 |
GUEST, -
MITT ROMNEY. AND SO I DON'T
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| 00:16:07 |
HOST, -
KNOW WHAT THAT WILL DO TO ANY ADS OR WHATEVER I GET, BUT HOW WOULD YOU TAKE MY PERSONAL INFORMATION, GENDER, AGE, PROXIMATE AGE, EMPLOYMENT, ET CETERA,...
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| 00:16:34 |
GUEST, -
PERSONALLY IDENTIFIABLE INFORMATION ABOUT YOU, SO THEY DON'T KNOW -- ALL THEY KNOW IS PERHAPS WHAT CITY YOU'RE IN BUT THEY DON'T KNOW THAT IT'S TIED...
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| 00:17:25 |
GUEST, -
YOUR PAGE, WHEN THEY TARGET ADVERTISING THEY'RE NOT TARGETING INDIVIDUALS IN A SENSE. THEY ARE TOOLS ABLE TO TARGET AGGREGATE GROUPS, FOR INSTANCE, SO...
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| 00:17:59 |
HOST, -
ABSOLUTELY. I THINK -- WELL, I'D SAY -- ONE, THE NICE THING IS ABOUT CAMPAIGN, WHETHER IT'S A SCHOOL
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| 00:18:06 |
GUEST, -
BOARD OR THE PRESIDENT, THEY HAVE THE SAME GOAL, TAD LIKE -- THEY'D LIKE TO WIN ON ELECTION DAY AND GET MORE VOTES THAN THE OPPONENTS. THEN IT BECOMES...
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| 00:19:12 |
HOST, -
10 YEARS. GUEST: WHEN I WAS AT THE RNC, FACEBOOK JUST STARTED, IT WASN'T A YEAR OLD WHEN THE CAMPAIGN STARTED. HOST: DID YOU NOK US --
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| 00:19:21 |
GUEST, -
FOCUS AT ALL? GUEST: MARK STARTED FACEBOOK IN A DORM ROOM
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| 00:19:29 |
HOST, -
IN 2004 AND THE ELECTION WAS IN 2004.
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| 00:19:33 |
GUEST, -
THERE WASN'T YOUTUBE. WE WERE UPLOADING THEM, YOU HAD TO HAVE A WINDOWS VERSION, A REAL TIME VERSION, AND I WISH IF WE HAD HAD THESE TOOLS IN 2004,...
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| 00:20:09 |
GUEST, -
CONTENT OUT, TO SHARE WHAT THEY'RE DOING, WE SEE MEDIA ORGANIZATIONS COMPLETELY EMBRACE FACEBOOK AND UNDERSTAND HOW VALUABLE DISTRIBUTION MECHANISM...
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| 00:21:05 |
HOST, -
IT. WE BUILT IN A PARTNERSHIP WITH CNN AND TENTH WAVE, AND PEOPLE ARE GOING TO BE ABLE TO GO THERE
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| 00:21:11 |
GUEST, -
AND DECLARE THEIR INTENTION THAT THEY'RE GOING TO VOTE, SHARE THAT WITH FRIENDS AND BE ABLE TO SEE THEIR FRIENDS WHO ARE ALSO GOING TO VOTE AS WELL,...
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| 00:21:54 |
HOST, -
YORK ARE ENCOURAGED NEVADANS TO VOTE, ET CETERA. GUEST GUEST I THINK WHAT I LOVE ABOUT AMERICAN DEMOCRACY, IT'S ROOTED IN THE PHYSICAL AGENT, WHETHER...
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| 00:23:15 |
GUEST, -
THOUGHT NO REPUBLICAN WOULD WIN. FOR A REPUBLICAN TO WIN A SEAT IN MASSACHUSETTS, LET ALONE A KENNEDY SEAT, AND HE REALLY DID THE WORK AND USED FACEBOOK...
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| 00:23:53 |
HOST, -
ON FACEBOOK. HOW MUCH INFLUENCE DO YOU CONTINUING HAS ON VOTE OR IS IT JUST PREACHING TO THE CHOIR? GUEST: SO I WOULD SAY WHAT IS SO POWERFUL IS NOT...
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| 00:24:08 |
GUEST, -
THOSE FANS ARE CONNECTED TO THROUGH THEIR FRIENDS, SO THAT 1 DEGREE OF SEPARATION, WHAT WE CALL THE FRIEND OF FAN, AND THROUGH THAT, OBAMA IS CONNECTED...
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| 00:25:05 |
HOST, -
TO GET OUT THE VOTE AND VOLUNTEER BUT LIKE
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| 00:25:07 |
GUEST, -
ADAM SAID, A LOT OF PEOPLE HAVE FRIENDS WHO MIGHT STILL BE ON THE FENCE AND MIGHT STILL BE UNDECIDED. AND SO IF THEY CAN BE SHARING INFORMATION AND...
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| 00:25:47 |
HOST, -
PROMOTING? GUEST: WE HAVE A GREAT PAGE, FACEBOOK.COM/U.S. POLITICS WHERE WE PUT UP GREAT EXAMPLES OF WHAT CANDIDATES OF ALL STRIPES AND LEVELS ARE...
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| 00:25:58 |
GUEST, -
PROVIDING TIPS AND TRICKS. WE HAD A POST-UP AROUND THE CONVENTIONS WITH A CHECKLIST FOR ANY ELECTED OFFICIALS OR CAMPAIGNS THAT WILL BE IN TAMPA OR...
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| 00:26:18 |
GUEST, -
BROADCAST ONLINE, BUT EACH OF THE DELEGATES, LET'S SAY THERE'S 4000 DELEGATES, EACH HAS A FACEBOOK USER, ON AVERAGE, 150 FRIENDS, CUT THANK TO A BROADCASTER...
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| 00:26:48 |
HOST, -
GUEST: YOU KNOW, I SAY GENERALLY TWO THINGS. THE FIRST IS NEVER HAVE A FACEBOOK
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| 00:26:56 |
GUEST, -
PAGE -- I'VE KNOWN MANY POLITICIANS AND THE FIRST OFFICE THEY RUN FOR IS NOT NECESSARILY LAST ONE AND YOU ALWAYS WANT TO BE KATIE HARBATH, THE GOVERNOR,...
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| 00:27:49 |
HOST, -
INTO IT AND POSTING PRESS RELEASES AND USING IT PURELY AS A BROADCAST MEDIUM AND NOT REALLY PLAYING TO
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| 00:27:55 |
GUEST, -
THE STRENGTHS OF FACEBOOK AND USING IT TO ENGAGE WITH THEIR SUPPORTERS. HOST: WELL, UNFORTUNATELY, WE ARE OUT OF TIME. I HOPE WE CAN CHECK IN WITH...
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| 00:28:07 |
HOST, -
TO START. AND YOU CAN FIND FACE BOOKS' POLITICS PAGE AT -- >> GUEST: FACEBOOK.COM/U.S. POLITICS.
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| 00:28:20 |
Unidentified Speaker, -
HOST AND C-SPAN WILL COVER THE CONVENTIONS GAVEL TO GAVEL AND C-SPAN.ORG IS WHERE YOU
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| 00:28:26 |
GUEST, -
CAN FIND A LOT OF RESOURCES. ADAM CONNER, KATIE HAR BARTH, THANK YOU FOR BEING WITH US. GUEST: THANK YOU. >> TOMORROW,
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NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.