| 00:02:45 |
Jacobson, Nancy - Co-Founder
THEM TO COME AWAY WITH? >> Guest: I WANT THEM TO UNDERSTAND THAT WHAT WE SEE ON TV AND IN THE NEWSPAPER EVERY DAY OF THE CAMPAIGN IS VERY LITTLE OF...
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| 00:02:55 |
Issenberg, Sasha - Correspondent
GOING ON. YOU KNOW, CAMPAIGNS ARE FAR MORE THAN WHAT IS SAID IN THEIR ADS ARE SOME OF THEIR ADS AND WHERE THE CANDIDATE GOES AND WHERE IT'S RUNNING...
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| 00:04:20 |
Jacobson, Nancy - Co-Founder
SOME PERSPECTIVE IN THESE CAMPAIGNS NOW HOW MANY PEOPLE ARE WORKING ON THIS STUFF? IF YOU CAN TELL US A TYPICAL CAMPAIGN, HOW MANY PEOPLE ARE WORKING...
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| 00:04:48 |
Issenberg, Sasha - Correspondent
ON THE CAMPAIGN THAT IS TESTED NOW EITHER THROUGH RIGOROUS EXPERIMENTAL METHODS OR PER SOME SORT OF EVEN IF IT'S NOT RANDOMIZED A LOT OF THE EXPERIMENTS...
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| 00:06:16 |
Jacobson, Nancy - Co-Founder
OF YOUNG STAFF? WHAT DOES IT LOOK LIKE? >> Guest: CHICAGO DOZENS OF PEOPLE DOING VOTER DATA AND DATE AND FUNDRAISING DATA ON LINE ANALYTICS AND EVERY...
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| 00:06:28 |
Issenberg, Sasha - Correspondent
THAT ARE DATA JOBS, VOTER FILE MANAGERS TARGETING DIRECTORS. THE OBAMA CAMPAIGN WHILE THOUSANDS OF PEOPLE AROUND THE COUNTRY HUNDREDS OF THEM ARE DIRECTLY...
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| 00:06:54 |
Jacobson, Nancy - Co-Founder
LEVEL? >> Guest: I THINK AT THE MOMENT THE DEMOCRATS ARE AHEAD TO SOME LEAPFROGGING CYCLE TO CYCLE WITH DIFFERENT PARTIES AND ONE OF THE THINGS THAT
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| 00:07:02 |
Issenberg, Sasha - Correspondent
HE COMES CLEAR AND AS I LOOK BACK OVER WHERE INNOVATIONS TOOK PLACE IT IS ONE OF THE STORIES IN THIS BOOK THAT THESE CAMPAIGNS ARE REALLY PERSISTENT...
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| 00:10:31 |
Jacobson, Nancy - Co-Founder
THE ROMNEY CAMPAIGN PROVED ITSELF IN A PRIMARY, TO BE VERY SMART, TO BE
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| 00:10:38 |
Issenberg, Sasha - Correspondent
DISCIPLINED AND THE NUMBER OF THEIR BIGGEST SUCCESSES, SORT OF HOW THEY WENT ABOUT WINNING IOWA AND WITHOUT DRAWING TOO MUCH ATTENTION TO DOING IT...
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| 00:11:28 |
Jacobson, Nancy - Co-Founder
ON THE TARGETING TECHNICS? WHAT IS THE NEXT? I MEAN HOW MUCH -- DOES THE MESSAGE STILL MATTER OR CAN YOU JUST FINE-TUNE IT AND TARGETED BETTER AND...
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| 00:11:50 |
Issenberg, Sasha - Correspondent
YEARS, HAS TAKEN PLACE IN AN ERA OF REAL PARTISAN POLARIZATION SO ONE OF THE 2007 BEING THIS REALLY FORMATIVE MOMENT I THINK IN TERMS OF INNOVATION AND...
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| 00:15:30 |
Jacobson, Nancy - Co-Founder
LOW LEVEL MANY TIMES OF PARTICIPATION. COULD YOU EXPLAIN SOME OF THESE TECHNIQUES THAT ARE USED TO ACTUALLY GET PEOPLE VOTING? >> Guest: YEAH. THE...
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| 00:15:45 |
Issenberg, Sasha - Correspondent
IN MICHIGAN IN 2006 IN THE REPUBLICAN PRIMARY. THIS CONSULTANT AND VOTER VENDOR NAMED MARK GRAHAM THERE HAVE THIS SORT OF PRACTICE OF EXPOSING PEOPLE...
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| 00:19:55 |
Jacobson, Nancy - Co-Founder
THEY COULD USE? >> Guest: ROUND THE PEOPLE -- AROUND THE COUNTRY PEOPLE HAVE BUT IN THIS I HAVEN'T HEARD OF PEOPLE USING THAT. IS BECOME SO WIDESPREAD
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| 00:20:04 |
Issenberg, Sasha - Correspondent
IN CERTAIN AREAS THAT PEOPLE ARE NOW THERE IS NO ELEMENT OF SURPRISE FOR VOTERS THAT NUDGES THEM THAT WAY AND WANTS VOTERS OUR CULTURE TO THE IDEA THAT...
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| 00:21:58 |
Jacobson, Nancy - Co-Founder
AND LESS BICKERING OUT THE SCIENCE BETWEEN THE PERSUASION? >> Guest: YEAH, PART OF IT IS THE WAY PEOPLE DESIGN THESE EXPERIMENTS THE EASIEST WAY TO...
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| 00:22:09 |
Issenberg, Sasha - Correspondent
ELECTIONS AFTER AN ELECTION AND THEY HAVE UPDATED THE VOTER FILE AND IT'S YES OR NO IF THEY VOTED. FOR SUASION RELIES ON POLLING PEOPLE BEFORE AND AFTER...
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| 00:24:00 |
Jacobson, Nancy - Co-Founder
ANY INNOVATIVE OR DIFFERENT TECHNIQUES THEY ARE USING NOW ANY MORE THAN -- >> Guest: THE PROGRAMS ARE REALLY THE THING AND THEY HAVE BEEN USED IN SMALL
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| 00:24:13 |
Issenberg, Sasha - Correspondent
NARROW WAYS BY SOME INSTITUTIONS THE AFL-CIO, EMILY'S LIST, OVER THE YEARS AND IN CERTAIN STATES BUT USING THEM IN A PRESIDENTIAL CAMPAIGN AS THE OBAMA...
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| 00:27:28 |
Jacobson, Nancy - Co-Founder
ARE TALKING ABOUT? >> Guest: IT IS EXPENSIVE BUT I THINK CAMPAIGNS THAT INVEST INTELLIGENTLY AND IT WILL TELL YOU THAT IT SHOULD PAY FOR ITSELF.
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| 00:27:39 |
Issenberg, Sasha - Correspondent
SO YOU KNOW ONE OF THE BENEFITS OF MIGRATORY GETTING IS THAT IT HELPS YOU IN THE EARLY PROCESS OF SORTING THROUGH THE ELECTORATE AND SO IF YOU CAN CUT...
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| 00:29:44 |
Jacobson, Nancy - Co-Founder
BACK. >> Host: I THINK OF MICROTARGETING. EVERYBODY HAS HEARD THE PHRASE. CAN YOU JUST EXPLAIN WHAT IS MICROTARGETING
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| 00:30:14 |
Jacobson, Nancy - Co-Founder
EXACTLY AND HOW IS IT USED IN THESE CAMPAIGNS? >> Guest: SURE. THE BIGGEST, THERE ARE TWO TYPES OF COMMUNICATIONS. THERE IS MASS MEDIA WITH THE CANDIDATE...
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| 00:30:25 |
Issenberg, Sasha - Correspondent
AND TRYING TO GET STORIES IN THE NEWSPAPER AND THE PAID MEDIA WHICH FOR THE LAST HALF-CENTURY HAS BEEN TV AND RADIO ADS. THOSE ARE VERY CRUDELY TARGETING...
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| 00:36:58 |
Issenberg, Sasha - Correspondent
THAT AS MUCH IN HIS THESE CAMPAIGNS CLASS. >> Guest: I THINK WE DO DIFFERENTLY IN CAMPAIGNS LIKE THE OBAMA CAMPAIGN IS SMART ABOUT THAT. THEY DID SEND...
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| 00:37:07 |
Issenberg, Sasha - Correspondent
VOLUNTEER ACTIVITIES AND THE MORE DATA POINTS YOU HAVE THE BETTER YOUR PREDICTIONS WILL BE BUT THEN ONE OF THE SHIPS WITH THE OBAMA CAMPAIGN THIS YEAR...
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| 00:41:57 |
Issenberg, Sasha - Correspondent
TOUCH IS BETTER BUT CAMPAIGNS ARE RETICENT TO TRUST THEIR VOLUNTEERS TO TALK TO PEOPLE AND SO I THINK THERE WAS A CERTAIN TYPE -- THE OBAMA CAMPAIGN...
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| 00:43:37 |
Jacobson, Nancy - Co-Founder
TO BE FOCUSED ON IN SOME OF THE STATES. CAN YOU REMIND US WHAT THOSE STATES THE STATES ARE AND IS THAT TRUE, THAT MOST OF THESE TECHNIQUES ARE GOING...
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| 00:43:57 |
Issenberg, Sasha - Correspondent
THING TO REALIZE IS THAT NOT ALL SWING STATES ARE EQUAL. OR ALIKE AND I THINK WE TEND TO THINK OF THEM AS INTERCHANGEABLE AND TEND TO THINK OF THIS...
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| 00:46:01 |
Issenberg, Sasha - Correspondent
STRATEGICALLY YOU DO DIFFERENT THINGS IN EACH STATE. YOU GO TO DIFFERENT PARTS OF THE STATE. IT MAY LOOK OUT WERE THE BEST OF THE CAMPAIGN COMPETES...
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| 00:48:17 |
Jacobson, Nancy - Co-Founder
STATE? IF YOU ARE INTERESTED IN? >> TO US BECAUSE THEY'RE NEW TWO PRESIDENTIAL POLITICS IT IS INTERESTING TO SEE THE
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| 00:48:26 |
Issenberg, Sasha - Correspondent
CAMPAIGNS TO DON'T HAVE DAY REFLECTIVE SAID OF TACTICS ONE-PARTY USER NOT EQUALLY ESTABLISHED TO WRITE THE PRESIDENTIAL CAMPAIGN. AFTER SPENDING ONE...
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| 00:50:27 |
Issenberg, Sasha - Correspondent
CABLE IS UH FIRST CAMPAIGN TO DO LARGE-SCALE BUT THEY RANDOMLY ASSIGNED THE TV ADS IN THREE WEEKS ACROSS THE STATE. THOSE WHO WERE CALLED THE EIGHT HEADS...
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| 00:55:44 |
Jacobson, Nancy - Co-Founder
CAMPAIGN'S GET MORE DATA? >> ONE THAIN WE HAVE ALWAYS
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| 00:55:59 |
Issenberg, Sasha - Correspondent
HAD TO REMEMBER LONG BEFORE THE INTERNET CAME ALONG BUT TO GET A CALL DURING DINNER WHO KNEW YOUR NAME AND PARTY REGISTRATION SAYING THEY CALL THE LAST...
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| 00:57:43 |
Jacobson, Nancy - Co-Founder
THIS. WHAT ADVICE CAN YOU GIVE TO THE VOTER FOR THOSE IN THE SWING STATES? >> THIEN IS THAT YOU DON'T THINK OF ARE THE PLACES THAT ARE THE BIGGEST INNOVATIONS,...
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| 00:58:22 |
Issenberg, Sasha - Correspondent
BEEN BROUGHT TO BEAR. LIST AND CLOSELY TO WHAT PEOPLE ASK YOU ON THE PHONE, AT THE DOOR, WHY YOUR MAIL LOOKS THE WAY IT DOES. BECAUSE THE AMOUNT OF...
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| 00:58:57 |
Jacobson, Nancy - Co-Founder
WINNING CAMPAIGNS IS PROVOCATIVE AND PLAYING THE GROUNDWORK FOR THINGS TO COME. THANK YOU FOR DOING THIS. ARE YOU DOING THIS GOING FORWARD? >> I AM...
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| 00:59:26 |
Unidentified Speaker, -
WE WILL HEAR ABOUT IT WHEN THE ELECTION IS OVER. >> Guest: THANK YOU FOR HAVING ME. >>
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NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.