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Unidentified Speaker, -
HISTORY. YOU'RE WATCHING AMERICAN HISTORY TV, 48 HOURS OF PEOPLE AND EVENTS TELLING THE AMERICAN STORY. >>> AT JULIAN P. CANTOR POLITICAL ARCHIVE...
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| 00:00:29 |
Unidentified Speaker, -
THE ARCHIVE. AND WELCOME TO OUR SPACE. PREVIOUSLY, THE ADS WERE ALL ON ANALOG TAPE. THOSE ARE STORED HERE IN THIS ROOM. AND YOU'LL NOTE IT'S A LITTLE...
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| 00:00:56 |
Unidentified Speaker, -
ADVERTISEMENTS. SOME OF OUR
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| 00:00:58 |
Unidentified Speaker, -
EARLIEST MATERIAL ARE COMMERCIALS FROM THE EISENHOWER CAMPAIGN. AD AGENCIES ARE GOING -- WE'RE STARTING TO SEE A LOT MORE DONATIONS BECAUSE A LOT...
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| 00:02:14 |
Unidentified Speaker, -
POSITIVE IMAGERY AND NEGATIVE IMAGERY OF CANDIDATES TO ADS DISCUSSING THE ISSUES AT HAND.
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| 00:02:19 |
Unidentified Speaker, -
ISSUES THAT HAVE CHANGED OVER THE COURSE OF MANY DECADES, BUT MANY RELEVANT PATTERNS STILL STAY THE SAME. NEGATIVE ADVERTISING. CONCERN WITH, QUOTE...
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| 00:02:48 |
Unidentified Speaker, -
UNITED STATES ADS, BUT WE DO HAVE
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| 00:02:49 |
Unidentified Speaker, -
SOME FOREIGN SPOTS AS WELL. BUT THE BULK OF THE 95,000-PLUS COMMERCIALS IN OUR COLLECTION ARE UNITED STATES POLITICAL COMMERCIALS. THIS IS OUR EQUIPMENT...
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| 00:03:19 |
Unidentified Speaker, -
PRESIDENTIAL CAMPAIGN COMMERCIALS. A LOT OF THIS IS THE ORIGINAL MATERIAL THAT STARTED
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| 00:03:23 |
Unidentified Speaker, -
THE ARCHIVE WHEN JULIAN CANTER BEGAN OBTAINING IT AND ARCHIVING IT IN THE LATE '50s. HE'D BEEN VOLUNTEERING FOR THE ADLAI STEVENSON CAMPAIGN, AND ...
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| 00:04:08 |
Unidentified Speaker, -
ACTUALLY BEEN THE CASE IN ALMOST EVERY CAMPAIGN. SOME OF THE EARLIEST MATERIAL WE HAVE IS NEGATIVE
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| 00:04:16 |
Unidentified Speaker, -
CAMPAIGNING. WE'VE GOT ADS FROM ADLAI STEVENSON AGAINST EISENHOWER. WE HAVE THE FAMOUS DAISY GIRL AD THAT WAS AGAINST GOLDWATER. IT'S VERY EASY IN...
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| 00:04:44 |
Unidentified Speaker, -
ZERO. >> THESE ARE THE STAKES. TO MAKE A WORLD IN WHICH ALL OF GOD'S CHILDREN
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| 00:04:53 |
Unidentified Speaker, -
CAN LIVE OR TO GO INTO THE DARK. WE MUST EITHER LOVE EACH OTHER OR WE MUST DIE. >> VOTE FOR PRESIDENT JOHNSON ON NOVEMBER 3rd. >> YOU ALSO SEE PATTERNS...
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| 00:05:11 |
Unidentified Speaker, -
WINDSURFING AD THROUGH TO -- WE HAVE ONE
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| 00:05:13 |
Unidentified Speaker, -
CALLED THE CARTER CARTOON THAT HAS A CARICATURE OF PRESIDENT CARTER FLIP-FLOPPING. >> HE PROMISED TO CREATE MORE JOBS, AND NOW THERE ARE 8 MILLION AMERICANS...
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| 00:05:27 |
Unidentified Speaker, -
BUDGET. WHAT HE GAVE US WAS A $61 BILLION DEFICIT. HE PROMISED NOT TO RAISE TAXES, BUT TAXES HAVE RISEN MORE THAN 70%. THE TIME IS NOW FOR STRONG LEADERSHIP...
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| 00:05:51 |
Unidentified Speaker, -
IN POLITICAL APPROACHES, WHICH ACTUALLY HAVE PRETTY CONTINUOUS PATTERNS, BUT YOU ALSO SEE CHANGES IN THE CULTURE THAT IS USED TO KIND OF CAPTURE PEOPLE'S...
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| 00:07:33 |
Unidentified Speaker, -
OF VH1. SO YOU CAN KIND OF SEE REFLECTIONS OF AMERICAN CULTURE BEING USED TO PROMOTE VARIOUS CANDIDATES. YOUTUBE AND OTHER VIDEO INTERNET DISTRIBUTION...
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NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.