| 00:00:47 |
Martinez, Andres - Vice President and Editorial Director
I'M DIRECTOR HERE AT NEW AMERICA. TWELVE DELVE INTO 12 IS A CAMPAIGN ISSUES BEING DISCUSSED OR NOT BEING DISCUSSED AS CASE MAY BE ON THE CAMPAIGN TRAIL...
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| 00:02:05 |
Video, -
LIKE RETURN TO CIVILITY IS NOT POSSIBLE. THAT THE VERY IDEA IS A RELIC OF SOME BYE GONE ERA. >> JOHN ADAMS IS A BLIND, BALD, CRIPPLED, TOOTHLESS MAN...
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| 00:03:37 |
Martinez, Andres - Vice President and Editorial Director
KUDOS TO THEM. I WANT TO SHOW THAT TO GET US IN THE MOOD FOR DISCUSSIONS THAT ARE TO COME AND GIVE US SOME PERSPECTIVE. WE ALWAYS TEND TO WANT TO BELIEVE...
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| 00:07:53 |
Duffy, Michael - Assistant Managing Editor
CLOUDS, LBJ, BARRY GOLDWATER AND THE AD THAT CHANGED AMERICAN POLITICS. BOB IS DIRECTOR OF REILLY CENTER AND MEDIA AND PUBLIC AFFAIRS AT LSU AND HAS...
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| 00:08:44 |
Mann, Robert - Co-Director
TO KEEP THIS PRESENTATION TO ABOUT 20 MINUTES. SO THIS IS GOING TO BE THE SPEED READER'S IDIOT'S GUIDE THROUGH POLITICAL ADVERTISING. WE'LL GO THROUGH...
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| 00:10:45 |
Video Ads, -
ACTUALLY PAY 100 DIFFERENT TAXES ON JUST ONE EGG. WE MUST CUT COSTS, WHICH MEANS WE MUST CUT TAXES. >> EISENHOWER ANSWERS AMERICA. >> GENERAL, HOW WOULD...
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| 00:35:45 |
Duffy, Michael - Assistant Managing Editor
SEGMENT GOLDSTEIN ANSWERS AMERICA BECAUSE OUR GUEST TOM GOLDSTEIN IS REALLY THE GO-TO GUY, IF YOU'RE A POLITICAL REPORTER ABOUT THE CURRENT STATE...
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| 00:37:04 |
Goldstein, Kenneth - Professor
OR CURRENTLY AIRED IN THIS REPUBLICAN PRESIDENTIAL PRIMARY AND THEN WHAT I REALLY WANT TO DO IS NOT SO MUCH TALK ABOUT WHAT'S GOING ON CURRENTLY BUT...
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| 00:37:30 |
Video Ads, -
CITY, LOST OPPORTUNITY, LOST HOPE. A STORY OF FAILED POLICIES, FAILED LEADERSHIP. A STORY OF SMOOTH-TALKING POLITICIANS, INSIDER DEALS, GAMES OF HE...
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| 00:51:36 |
Duffy, Michael - Assistant Managing Editor
COMING. I'M GOING TO START WITH JANE. >> I'VE GOT THIS LITTLE ONE. >> OKAY. FINE. JANE HAS WRITTEN A GREAT ARTICLE IN THE NEW YORKER ABOUT LARRY McCARTHY...
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| 00:52:31 |
Mayer, Jane - Staff Writer
GOD, NOTHING EVER CHANGES IN AMERICAN POLITICS. IT'S UNBELIEVABLE HOW THE ARGUMENTS ARE EXACTLY THE SAME. BUT IN A WAY, I THINK WHEN I LOOKED AT THOSE...
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| 00:55:25 |
Duffy, Michael - Assistant Managing Editor
WHEN THEY DIDN'T EXIST? CAN YOU KIND OF DRAW A DISTINCTION WHAT A CANDIDATE WILL DO AND WHAT HIS SUPPOSEDLY UNCOORDINATED COMMITTEES OR COMMITTEES IN...
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| 00:55:42 |
Franke-Ruta, Garance - Senior Editor
THEMSELVES. AND IT WINDS UP BEING VERY CONVENIENT FOR THE MAN BECAUSE HE CAN BE OUT THERE, YOU KNOW, MITT ROMNEY THE POSITIVE GENERIC MESSAGE AND QUALITY...
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| 00:57:00 |
Mayer, Jane - Staff Writer
TO DO A PIECE THAT WAS ABOUT WHAT HAPPENED IN 2010. I THINK AFTER CITIZENS UNITED WE'RE BEGINNING TO SEE UNEQUALED MONEY PARTICULARLY IN SMALLER RACES...
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| 00:57:45 |
Goldstein, Kenneth - Professor
50% BAR THERE'S EVEN ADVERTISING ON EACH SIDE, EACH OF THE TOP ONES. WISCONSIN WAS ONE EXCEPTION. FEINGOLD DIDN'T WANT OR PERMIT OUTSIDE GROUPS TO...
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| 00:59:44 |
Mann, Robert - Co-Director
AND HOW FORMULAIC IT IS. THESE GUYS AND WHEN THEY ARE PRODUCING THESE SPOTS THEY OFTEN ARE LOOKING FOR A DOZEN MORE CLIENTS AND YOU LOOK AND GO FROM...
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| 01:01:06 |
Goldstein, Kenneth - Professor
YOU WANT BUT THAT'S THE ESSENTIAL CHOICE IS. BUT CRITICIZING MY OWN CAREER -- I MADE A CAREER OUT OF COUNTING BOMBS. THE NUMBER OF ADs THAT WERE AIRED...
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| 01:03:02 |
Mayer, Jane - Staff Writer
HAVE TRACKERS WHO ARE FOLLOWING THE CANDIDATE BUT THERE WERE TWO AMBUSH INTERVIEWS WHERE THE OPPOSITION DID AN AMBUSH INTERVIEW OF THE CANDIDATE...
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| 01:03:44 |
Duffy, Michael - Assistant Managing Editor
THEM. THERE'S THE FAMOUS -- NOW FAMOUS RICK PERRY AD WHERE HE'S WALKING ACROSS A FIELD AND TALKING ABOUT HIS VIEWS ON SOCIAL ISSUES AND THAT TURNED...
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| 01:05:02 |
Franke-Ruta, Garance - Senior Editor
PETE HOEKSTRA RAN AGAINST DEBBIE STABENOW AND THAT SPOT PRETTY NEGATIVE, RACIST
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| 01:05:08 |
Mann, Robert - Co-Director
IF YOU WANT, IF YOU WILL, BUT THE RESPONSE TO IT WAS SO FURIOUS THAT IT'S PROBABLY -- IT MAY END UP DESTROYING THE MAN'S CAMPAIGN AND I THINK THAT'S...
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| 01:05:39 |
Franke-Ruta, Garance - Senior Editor
THE PRO-GINGRICH SUPER PAC AS WELL REALLY, I THINK, DID NOT HAVE ITS INTENDED EFFECTS. >> A BOOMERJANG DID HE RECOLLECT. >> AND PEOPLE STEPPED AWAY...
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| 01:06:23 |
Duffy, Michael - Assistant Managing Editor
POST-VETTED. THAT COULDN'T HAVE HAPPENED BEFORE. >> NO, THERE WAS NO -- I THINK YOUTUBE HAS REVOLUTIONIZED THAT FOR SURE. IT'S INTERESTING THE LITTLE...
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| 01:07:24 |
Mayer, Jane - Staff Writer
AND IT'S AN AD WHO SHOWED WHOSE MOTHER HAD BEEN KILLED IN 9/11 AND BUSH -- AND SHE MET ON LIKE A ROPE LINE OR SOMETHING AND HE -- HE WAS JUST WONDERFUL...
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| 01:09:02 |
Goldstein, Kenneth - Professor
RAISE MONEY AND THEN IT RAISED A LOT OF MONEY AND LIKE, WOW, THIS IS A VERY POWERFUL AD. AND, YOU KNOW, I THINK IT IS A POWERFUL AD BUT WE ALSO HAVE...
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| 01:10:24 |
Duffy, Michael - Assistant Managing Editor
EVIDENCE TRICKLING DOWN I WAS LOOKING AT NEWS SITES THEY HAD SOME STATEWIDE, CITYWIDE ELECTIONS AND YOU BEGIN TO SEE NEGATIVE ADVERTISING APPEARING...
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| 01:11:02 |
Goldstein, Kenneth - Professor
MAYORAL RACES, CITY COUNCIL RACES, WHAT THE TONE IS AND WHAT THE TOPIC IS AND WHETHER OTHER SORTS OF STRATEGIES HAVE PECULATED DOWN. >> IT MAKES SENSE...
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| 01:11:25 |
Mayer, Jane - Staff Writer
YOUTUBE OR ON THE INTERNET YOU COULD DO -- >> CABLE. >> CABLE, WHATEVER. I MEAN, THERE ARE LOTS WAYS OF CHEAP WAYS TO COMMUNICATE THE NEGATIVE NOW...
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| 01:14:20 |
Duffy, Michael - Assistant Managing Editor
THAT JOHN McCAIN IS A COMMONSENSE CONSERVATIVE, THAT MIKE HUCKABEE IS UNBARBEDLY IN FAVOR OF CHRISTMAS. THAT RUDY GIULIANI WILL KILL TERRORISTS WITH...
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| 01:15:01 |
Franke-Ruta, Garance - Senior Editor
INFORMATION THAT THEY NEEDED TO HAVE ABOUT CERTAIN PARTS OF HIS BACKGROUND. >> THE TEST FOR ALL THESE ADs, ARE THEY TRUE? AND IS IT IMPORTANT? >>...
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| 01:15:28 |
Mayer, Jane - Staff Writer
MIKE MURPHY DESCRIBED AS PEJORATIVELY TRUE YES IT'S TRUE BUT IT'S TOTALLY TAKEN OUT OF CONTEXT SO WITHOUT THE CONTEXT IT'S VERY MISLEADING AND SO,...
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| 01:16:30 |
Mann, Robert - Co-Director
FAMILY MAN. I LOVE MY COUNTRY. I LOVE PUPPIES, I LOVE CHRISTMAS. I MEAN, THOSE ARE NOT SORT OF DEMONSTRABLE STATEMENTS THAT CAN BE CHECKED UNLESS YOU...
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| 01:17:30 |
Goldstein, Kenneth - Professor
OUR POLITICAL LEADERS TO PAY ATTENTION TO LONG-TERM PROBLEMS? SURE. ARE STATEMENTS TAKEN OUT OF CONTEXT IN POLITICAL ADs? YEAH? ARE STATEMENTS TAKEN...
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| 01:19:26 |
Mann, Robert - Co-Director
AT WHAT AL FRANKEN DID IN MINNESOTA -- I THINK IT WAS 140 DISTINCT MESSAGES TO 140 DISTINCT GROUPS THAT THEY SLICE AND DICE THE ELECTORATE SO THAT...
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| 01:20:07 |
Duffy, Michael - Assistant Managing Editor
GOING FORWARD IN THE CAMPAIGN YEAR WHICH IS -- THIS ISN'T GOING TO GET MUCH DIFFERENT IN THE LAST FEW DAYS I JUST NOTE THAT THE ROMNEY SUPER PAC HAS...
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| 01:21:10 |
Goldstein, Kenneth - Professor
HIGH AS $3 BILLION SPENT ON A SPOT ON LOCAL TELEVISION. THAT'S DOG-CATCHER TO THE UNITED STATES. THE DOG-CATCHER IS NOT AN ELECTED OFFICE ANYWHERE. >>...
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| 01:24:15 |
Mayer, Jane - Staff Writer
TO FLOW INTO THESE OUTSIDE GROUPS YOU'RE LOOKING AT SO MUCH MORE MONEY. I MEAN -- >> HOW MUCH DO YOU THINK HAS BEEN SPENT SO FAR IN THE ELECTION?...
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| 01:25:54 |
Franke-Ruta, Garance - Senior Editor
EFFORT TO FIND HIM WHICH HAS BEEN PICKED UP, VERY VIGOROUSLY BY HIS REPUBLICAN OPPONENTS. I HAVE SEEN THINGS THAT WERE WRITTEN ON TPM ONE DAY AND WERE...
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| 01:27:01 |
Q&A, -
ALSO ONE OF THE FORMER COLLEAGUES, ROBERT, MAYBE TIM COOK WAS ONE OF MY DISSERTATION ADVISORS IN POLITICAL COMMUNICATIONS. HE WAS ALSO A COMMUNICATIONS...
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| 01:29:40 |
Mann, Robert - Co-Director
HAVE MORE CONTROL OVER WHAT THEY AIR AND WHAT THEY DON'T AND I THINK IN SOME CASES THOSE BROADCASTERS, YOU KNOW, OUGHT TO EXERCISE THEIR RIGHT TO INSIST...
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| 01:31:11 |
Goldstein, Kenneth - Professor
DISCUSSES THE ADs TOO MUCH. I MEAN, THANK GOD. MY CAREER BUT IT'S LIKE CATNIP FOR PEOPLE IN, YOU KNOW, A JOURNALISTS GETTING THE ADVERTISING, GETTING...
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| 01:33:39 |
Duffy, Michael - Assistant Managing Editor
IT A DEMOCRAT DEBATE. >> A DEMOCRATIC DEBATE. >> UNDER CITIZENS UNITED, IS THERE DISCLOSURE HOW DO WE KNOW IF FOREIGN ENTITIES ARE PUTTING MONEY INTO...
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| 01:34:16 |
Mayer, Jane - Staff Writer
AND AIDLESON AND PEOPLE LIKE THAT. BUT THERE ARE -- THERE ARE OTHER CATEGORIES THAT ARE ON THE MARGINS THE 501C3s AND 501C4s AND THE 501C4s YOU DO...
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| 01:36:36 |
Goldstein, Kenneth - Professor
THE BAR BEFORE? WHAT WAS SAID IN SPEECHES BEFORE? WHAT WAS SAID IN PLACES OF WORSHIP BEFORE. WHAT WAS SAID IN PARTISAN NEWSPAPERS BEFORE? WHAT WAS...
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| 01:37:19 |
Mayer, Jane - Staff Writer
SEEING IN THE ADVERTISING -- I MEAN, THE BIGGEST ACT OF A LOT OF THESE CAMPAIGNS FINANCE DECISIONS SORT OF THE TWIN OF McCAIN-FEINGOLD, THE BIPARTISAN...
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| 01:39:25 |
Franke-Ruta, Garance - Senior Editor
ON HOPE AND CHANGE AND IT'S SORT OF INTERESTING TO WATCH THE VERY FEW VIDEOS OF THE OBAMA CAMPAIGN HAS ACTUALLY PUT OUT SO FAR WHERE THEY'RE TRYING ...
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| 01:39:59 |
Duffy, Michael - Assistant Managing Editor
FAKE. [LAUGHTER] >> THAT'S GOING TO CONCLUDE. I WANT TO THANK KEN AND BOB AND JANE. I WANT TO THANK NEW AMERICA FOR DOING THIS. WE'LL DO IT AGAIN. [APPLAUSE]...
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| 01:40:53 |
Martinez, Andres - Vice President and Editorial Director
IN OTHER WORDS, A CANDIDATE SAYING -- I BELIEVE IT WAS ROBERT MANN WHO SAID IF YOU PUT UP ADs I LOVE MY FAMILY, I LOVE MY COUNTRY, IT'S HARDER TO PUT...
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| 01:43:24 |
Rejebian, Michael - Partner
TO TELL YOU WHAT WE DO IS WHEN YOU START A CAMPAIGN WE'RE THE GUYS THAT YOU HIRE TO GO OUT AND TELL YOU EVERYTHING YOU NEED TO KNOW ABOUT THE PERSON...
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| 01:44:32 |
Video, -
GENERAL, I'M USING OUR COURTS TO LOCK UP CRIMINALS. >> WHAT STEVE SIMPSON BEEN UP TO? BOUGHT A YACHT THE SAME YEAR HE FAILED TO PAY HIS PROPERTY TAXES....
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| 01:45:41 |
Rejebian, Michael - Partner
NEVER HAD AN OPPONENT THAT HAD THIS MANY NEGATIVES ON HIM. I'VE NEVER SEEN THIS. IT WAS LIKE GOING INTO THE CAMPAIGN OFFICE EVERY DAY AND OPENING...
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| 01:51:35 |
Huffman, Alan - Partner
KNOW, WHETHER OR NOT NEGATIVE ADs ARE GOOD OR A BAD THING, I REALIZE WE'RE KIND OF OUTSIDE THE MARGIN -- IN THE MARGIN, I GUESS, SINCE BECAUSE OUR BASIC...
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| 01:57:43 |
Video, -
CHRIS? LOOK WAS SUPPORTING THEM. PEOPLE AND GROUPS TIED TO WHITE SUPREMACIST, ONE EVEN HIRED HIM TO INDUSTRY. AND EXTREMIST GROUP HIRED HIM TO FILE...
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| 01:58:21 |
Huffman, Alan - Partner
WILL HAPPEN WITH THE SUPER PACs. SO THAT'S PRETTY MUCH -- I REALLY WOULD OPEN UP FOR QUESTIONS NOW. YOU WANT US TO SIT OVER HERE? >> ONE QUESTION I...
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| 01:59:41 |
Martinez, Andres - Vice President and Editorial Director
THINK OF GUYS SITTING TO THE TRASH IS SOME CANDIDATE, AS OPPOSE TO THE PUBLIC RECORD. BUT I'M SURE, I KNOW IT IS A MIXED EPISODE OF HOW, WHAT PERCENTAGE...
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| 02:00:19 |
Rejebian, Michael - Partner
ARE SPENT, THEY ARE LONG AND THEY CAN BE BORING, SITTING IN ACCORDANCE GOING THROUGH MINUTES OF SUN, OR CITY COUNCIL MINUTES AND LOOKING FOR THAT ONE...
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| 02:01:48 |
Huffman, Alan - Partner
MENTIONED EARLIER, THEY WILL RUN THE POLL QUESTION BIAS, BUT IT'S RARE THAT ANYONE SAYS, SHOWS US THE AD AND SAYS IS THIS TRUTHFUL OR WHATEVER? BY THAT...
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| 02:02:49 |
Q&A, -
USE THE INTERNET? HOW MANY CANDIDATES DO YOU WORK ON AT ONCE? I'M JUST INTRIGUED THAT THE TO DO MIGHT BE DOING ALL OF THIS STUFF. INCREDIBLE. >> WE...
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| 02:04:13 |
Rejebian, Michael - Partner
SAME SCRUTINY, THEN WE END UP WITH A BAD REPORT. IT DOESN'T DO OUR CAMPING ANY GOOD. WE WILL DO AS MANY AS 10 OR 12 CAMPAIGNS IN A SEASON. GO TO THESE...
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| 02:06:22 |
Huffman, Alan - Partner
NEGATIVE ADVERTISING AND VOTER DISSATISFACTION? OR IS IT JUST INCREASING KNOWLEDGE ABOUT ELECTED OFFICIALS? WHETHER IT IS FROM ADVERTISING OR NEWS...
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| 02:13:04 |
Martinez, Andres - Vice President and Editorial Director
AN ADVERTISING FIRM, THAT HAS BEEN ASSOCIATED, REPRESENTED CLIENTS SUCH AS MICROSOFT, KODAK AND VOLKSWAGEN AND MANY OTHERS. WE ALSO HAVE WITH US MICHAEL...
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| 02:16:11 |
Hughes, Mike - Associate Director
THAT WHAT WE DO IS SALES OVERNIGHT AND BRAND OVER TIME. SO WE CARE ABOUT BOTH OF THOSE THINGS, BUILDING THE OVERNIGHT SALES AND BUILDING LONG-TERM...
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| 02:19:07 |
Maultasch, Jayme, -
AND THAT'S WHY. THAT'S WHY WE SEE THE TREND FOR POLITICAL NEGATIVE APPETITE TO GO TO TO THE THIRD CREW. FOR US WHEN WE HAVE TO DEFEND A BRAND WE WANT...
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| 02:42:05 |
Q&A, -
AND ALSO, WHAT INFLUENCES THEIR FROM OTHER NATIONS, OTHER CULTURES, AS FAR AS WHAT WORKS WITH ADVERTISING, AND HOW HAS THAT AFFECTED ARE NOT AFFECTED...
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| 02:42:30 |
Hughes, Mike - Associate Director
ADVERTISING I THINK WE'RE GETTING MORE VISUAL IN OUR STORYTELLING. IS BASED ON ARTICULATED POSITION. FOR BETTER AND FOR WORSE. I THINK IN POLITICS...
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| 02:43:38 |
Maultasch, Jayme, -
PROGRESS, REACTION, GAUGE WHAT IS GOOD, WHAT IS BAD CODE WAS WORKING FROM WHAT IS NOT WORKING TO REVISE THE ADS AND GO BACK TO THE SCRIPT OR EVEN...
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| 02:49:37 |
Martinez, Andres - Vice President and Editorial Director
A ZERO-SUM WINNER TAKE ALL AND THEY CAN GET QUITE NASTY AND PEOPLE RIDING THE METRO IN WASHINGTON, ADS ON THE METRO FOR THINGS THEY HAVE NO CLUE WHAT...
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| 02:50:10 |
Hughes, Mike - Associate Director
BUY. THEY ARE PRETTY COMPETITIVE. THEY TAKE EACH OTHER ON BECAUSE THE ALL REAL PRODUCT DIFFERENCES. WE REALLY HAVE TO WORK HARD TO FIND A MEANINGFUL...
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| 02:52:23 |
Maultasch, Jayme, -
KEEP THEM TOTALLY POLICY. I THINK HE IS THE PRESIDENT OF THE UNITED STATES, A COUNTRY COMING OUT OF RECESSION. JOBS ARE GETTING BETTER. THINGS ARE GETTING...
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| 02:59:55 |
Martinez, Andres - Vice President and Editorial Director
FOR BROADENING THE CONVERSATION TODAY. THIS WAS FANTASTIC. THANKS A LOT AND THANKS ALL OF YOU FOR COMING. [APPLAUSE] [INAUDIBLE CONVERSATIONS] [INAUDIBLE...
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NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.