| 00:01:14 |
Cullinane, Bryce - Founder and Director
HOW IS EVERYBODY DOING THIS MORNING? SO WE'RE HERE AT THE POLITICAL SCHOOL MANAGEMENT AT GEORGE WASHINGTON UNIVERSITY, JUST FOUR BLOCKS AWAY FROM THE...
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| 00:06:55 |
Almacy, David - Senior Vice President
ONLY THE THIRD INTERNET DIRECTOR THAT EXISTED AT THE WHITE HOUSE, SO PRESIDENT BUSH I REFERRED TO AS ITS FIRST DIGITAL PRESIDENT, BECAUSE ELVES THE...
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| 00:09:31 |
Henry, Ed - Senior Correspondent
MEDIA STANDPOINT, JUST AS, YOU KNOW, ONE TIME TELEVISION JOURNALISM WAS BASICALLY, YOU KNOW, THREE BIG TELEVISION NETWORKS, WITH TABLOIDS COMING DOWN...
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| 00:12:44 |
Van Ostern, Tobin - Network Associate
BE A NEW TOOL OR A NEW WEB SITE THAT THEY NEED TO HAVE A PRESENCE ON. YOU KNOW, FACEBOOK ISN'T THE ONLY SOCIAL NETWORKING WEB SITE OUT THERE. YOU NEED...
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| 00:14:41 |
Germany, Julie Barko - Director
OF THAT IS SPENT IMMEDIATELY. A LOT OF IT IS SPENT ON GRASSROOTS ACTIVITIES, A LOT OF IT IS SPENT ON TELEVISION ADVERTISING, SO HISTORICALLY, WELL,...
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| 00:16:03 |
Almacy, David - Senior Vice President
AND SENATE.GOV IS NEW MEDIA -- FIRST OF ALL, IN THE PAST TWO CYCLES I'VE HAD MORE OF A SEAT AT THE TABLE, NUMBER ONE, IN TERMS OF THE FIRST PSYCH EM,...
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| 00:18:12 |
Henry, Ed - Senior Correspondent
BIG INTERNET PUSH THREE, FOUR DAYS AGO, RAISED SOMETHING LIKE $1.3 MILLION IN 24 HORSE. NOW THE DEMOCRATS ALSO HAVE A LOT OF MONEY AND HE MAY HAVE HAD...
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| 00:19:05 |
Cullinane, Bryce - Founder and Director
THAT BRAND. >> I THINK A PIECE OF IT IS THE ISSUE OF TRUST. THERE'S A FABULOUS RESEARCHER AT MIT NAMED JUDITH DONNET WHO LOOKS AT
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| 00:19:19 |
Germany, Julie Barko - Director
HOW PEOPLE BUILD IDENTITIES. WHAT ARE YOU ACTUALLY DOING WHEN YOU GO ONLINE, HOW ARE YOU INTERACTING WITH PEOPLE, ARE YOU SOCIALLY GROOMING PEOPLE,...
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| 00:20:28 |
Almacy, David - Senior Vice President
THINGS, THINGS THAT YOU PUBLIC WILL BE ABOUT YOURSELF AND THINGS THAT OTHERS PUBLISH ABOUT YOU, SO YOU CAN WHOLLY CONTROL THAT WHAT YOU PUBLIC ACCOMPLISH...
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| 00:21:41 |
Henry, Ed - Senior Correspondent
SO THERE IS EVEN MORE WEIGHT BEHIND IT TO ME, BECAUSE IT'S NOT JUST -- ANYTHING I POST IS NOT JUST ABOUT ME, IT'S GOT THE CNN BRAND ON IT. YOU'VE GOT...
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| 00:22:29 |
Almacy, David - Senior Vice President
AND IT'S THIS PERSONAL BRAND ENTIRELY. ON TWITTER ACCOUNTS, IT WILL SAY MY DAY JOB ON ON P.R. AND EVEN ON MY BLOG, I HAVE A DISCLAIMER, BECAUSE THERE...
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| 00:23:00 |
Van Ostern, Tobin - Network Associate
BLOGGER HAS TO SAY THAN NECESSARILY THE PLATFORM IT'S ON. YOU CAN HAVE A BLOGGER BE POPULAR WITH ONE WEB SITE, SWITCH COMPLETELY TO A NEW HORSE AND...
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| 00:23:40 |
Cullinane, Bryce - Founder and Director
YOU, THE QUESTION IS, FIRST TO YOU AND THEN THE PANEL, HOW IS AUGMENTED REALITY GOING TO BE USED IN CAMPAIGNS AND IN POLITICS? >> WELL -- >> OR HOW...
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| 00:23:55 |
Germany, Julie Barko - Director
AND HOLD IT UP AND DOWN LOAD AN APP AND GET ALL OF THE REVIEWS FOR WHAT'S GOING ON AROUND YOU. I MEAN, THAT PART OF IT IS REALLY COOL. IT SOUND LIKE...
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| 00:24:51 |
Henry, Ed - Senior Correspondent
AND ARE PANEL TO FIGURE OUT WHAT THEY THINK IS NOISE, WHAT THEY LIKE, SPEAKING FROM THE MEDIA ORGANIZATION, YOU KNOW, IF YOU SEND OUT A TWEET, THAT IS...
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| 00:27:13 |
Almacy, David - Senior Vice President
BRITISH SCIENTIST NAMED DUNN DUNBAR WHERE HE BASICALLY TALKS ABOUT THE FACT THAT THE HUMAN BRAIN CAN ONLY MANAGE 150 RELATIONSHIPS AT ANY TIME AND THAT...
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| 00:28:25 |
Van Ostern, Tobin - Network Associate
YOU'RE TAKING ADVANTAGE OF ALL THE INFORMATION THAT'S OUT THERE. ONLINE, WHATEVER. BUT THE SECOND STEP OF THAT IS THAT IT'S BEING COST CUSTOMIZED ...
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| 00:31:06 |
Cullinane, Bryce - Founder and Director
TO BE HULESSED IN -- USED IN 2010 FOR THE ELECTION? >> THAT'S A GREAT QUESTION. YOU KNOW, IT'S HARD TO PREDICT, SIMPLY BECAUSE IT IS ALWAYS CHANGING....
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| 00:31:17 |
Van Ostern, Tobin - Network Associate
CAMPAIGN, WE DID A LOT OF SORT OF ORGANIZING, WITH MOBILE TECHNOLOGY, SO WE TOLD PEOPLE ABOUT EVENTS IN THEIR AREAS, THAT KIND OF THING. THEN AS YOU...
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| 00:33:50 |
Almacy, David - Senior Vice President
DAY, IT URGED FOLKS TO GO OUT AND VOTE AND WHAT THEY WERE DOING IS TRACK BEING THE WEATHER PATTERNS ACROSS THE COUNTRY, SO IF YOU LIVED IN A CITY WHERE...
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| 00:35:19 |
Cullinane, Bryce - Founder and Director
LAST QUESTION, IT'S SOMETHING THAT REALLY INTERESTS ME THAT I WAS REEDING YESTERDAY, WAS ABOUT THE KAY BAILEYKAY BAILEY HUTCHISON CAMPAIGN AND DURING...
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| 00:36:19 |
Henry, Ed - Senior Correspondent
THINK IT'S POLICED BY THE USERS OUT THERE, WHO WILL FEEL YOU KNOW, THAT'S A DIRTY TRICK, THAT'S RIDICULOUS. DON'T POLLUTE OUR ON-LINE ENVIRONMENT WITH...
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| 00:37:03 |
Almacy, David - Senior Vice President
BASED ON WHAT'S RELEVANT SO IF YOU GET A WHOLE BUNCH OF PEOPLE TO LINK TO SOMETHING AND YOU GET THEM TO DO THAT ON THEIR BLOG, THEN GOOGLE, THE TECHNOLOGY...
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| 00:38:52 |
Germany, Julie Barko - Director
INTO PRACTICES OF THE LIGHT SIDE OF THE FORCE OR THE DARK SIDE OF THE FORCE, BUT IF YOU SPEND TOO MUCH TIME AS A CAMPAIGN OR A COMPANY OR AN INDIVIDUAL...
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| 00:39:26 |
Van Ostern, Tobin - Network Associate
SO THE PERSON SEARCHING ON GOOGLE WANTS TO GET WHAT'S INTERESTING TO THEM HAND WHAT'S MOST RELEVANT. WHEN THAT DOESN'T HAPPEN, THEY STAY WHAT'S THE...
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| 00:41:31 |
Almacy, David - Senior Vice President
CHINA ANYMORE AND THE STATE DEPARTMENT WEIGHS IN. THAT'S THE U.S.-CHINA RELATIONS. >> ALL RIGHT.
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| 00:41:38 |
Cullinane, Bryce - Founder and Director
NOW WE'RE GOING TO OUR FIRST AUDIENCE QUESTION. TRY TO KEEP THEM AS CRISP AND CONCISE AS POSSIBLE, SO WE GET EVERYONE BACK. >> GOOD MORNING. MY NAME...
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| 00:41:50 |
Q&A, -
COLLEGE. MY FIRST QUESTION, BUT IT'S FOR MR. BEN OLSTERN AND IF POSSIBLE, FOLLOWUP FROM MR. HENRY. I WANT TO KNOW WHY DO YOU THINK DURING THE 2008 PRESIDENTIAL...
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| 00:42:17 |
Van Ostern, Tobin - Network Associate
TWO BIG REASONS WHY OBAMA HAD SUCH SUPPORT AMONGST YOUNG PEOPLE. AND THE FIRST IS LARGELY BECAUSE OF MY PERSPECTIVE INSIDE THE CAMPAIGN AND THAT IS...
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| 00:44:35 |
Henry, Ed - Senior Correspondent
COVERED HIS CAMPAIGN VERY CLOSELY, VALUED YOUNG PEOPLE, VALUED THEIR VOTE, WAS REACHING OUT FOR THE VOTE BUT THE OBAMA CAMPAIGN WAS PROBABLY BET TERM...
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| 00:46:53 |
Van Ostern, Tobin - Network Associate
2000- 2000, 2004, 2008 ELECTIONS, YOU SAW AN INCREASING NUMBER OF YOUNG VOTING, SO REGARDLESS OF WHO WAS RUNNING THAT TREND WOULD HAVE CONTINUED. HE...
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| 00:48:03 |
Almacy, David - Senior Vice President
A LITTLE BIT OF LIGHT OF DAY THERE, THAT WE COULD ACTUALLY TAKE TED KENNEDY'S SENATE SEAT. THERE'S A LOT OF OF EXCITEMENT AROUND THAT AND I THINK OTHER...
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| 00:49:09 |
Germany, Julie Barko - Director
TECHNOLOGY IN AN OLD SCHOOL WAY. THIS HAS BEEN DONE WITH DIRECT MAIL FOR THE PAST 20 OR 30 YEARS, AND THEN IT WAS DONE BY E-MAIL, FOR THE PAST EIGHT...
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| 00:49:56 |
Almacy, David - Senior Vice President
GETTING TEXT MESSAGES, THE FINES FOR THAT ARE THROUGH THE ROOF AND BECAUSE MOST PEOPLE VALUE THEIR CELL PHONE, IT'S WITHIN 10 FEET OF THEM 90% OF THE...
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| 00:50:55 |
Germany, Julie Barko - Director
ON THE MAINSTREAM MEDIA TO PICK THEM UP AND GIVE THEM MORE PLAY. LAST WEEK, A MEMBER OF THE MAINSTREAM MEDIA MARK AMATEUR, SAID HE WAS NO LONGER GOING...
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| 00:51:48 |
Van Ostern, Tobin - Network Associate
ON-LINE AD BUY, AS FAR AS HULO ADS, AND HE SAID YEAH I'LL PUT THAT UP. TV IS DEFINITELY DOMINATING WHAT'S GOING ON, BUT THERE IS A LITTLE BIT OF INTEREST...
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| 00:52:31 |
Henry, Ed - Senior Correspondent
A VIRAL AD WILL CATCH PEOPLE'S ATTENTION BUT THEN YOU GO TO A DEBATE AND YOU'RE AN IDIOT, YOU DON'T KNOW THE ISSUES, AND YOU KNOW, YOU MISSPEAK ON...
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| 00:56:17 |
Cullinane, Bryce - Founder and Director
WAS YOU KNOW RKS JANUARY 15th, 2000, THAT AOL AND TIME WARNER WOULD HAVE JUST MERGED. AND I WAS READING A LOT ABOUT THIS ON THE "NEW YORK TIMES" YESTERDAY....
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| 00:57:21 |
Almacy, David - Senior Vice President
IT'S MOVING -- HISTORY SAYS THAT PSYCHOLOGY IS ADVANCING -- THAT TECHNOLOGY IS ADVANCING SO RAPIDLY, SO THIS CONCEPT OF CONVERGENCE, THIS CONCEPT OF ...
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| 00:58:25 |
Henry, Ed - Senior Correspondent
CELL PHONES, I DON'T BELIEVE. I THINK PEOPLE VALUE HAVING ALL KINDS OF WORK SPACE. ON THE FLY, IT'S GREAT TO CHECK A BASEBALL SCORE OR OTHER THINGS,...
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| 00:59:00 |
Van Ostern, Tobin - Network Associate
GREAT EXAMPLE, MIGHT BE MYSPACE.COM, WHICH VALUED AT HUNDREDS OF MILLIONS OF DOLLARS. SEVERAL YEARS AGO NOW. LOSING PEOPLE DRAMATICALLY, IS I THINK...
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NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.