928Dec 28, 2010
Opposition Research in Political Campaigns
Jeff Berkowitz talked about strategies for researching opponents in political campaigns. Among the topics he addressed were techniques for talking about an opponent, messaging, and research ...
706Dec 27, 2010
Campaign Strategy, Theme, and Message
David Winston talked about campaign strategy and messaging at the American University Campaign Management Institute.
The college-level class is an annual two-week program to train political ...
543Dec 27, 2010
Campaign Management Training Class Overview
Candice Nelson gave an overview of the class and each student introduced themselves.
American University’s Campaign Management Institute (CMI) is an annual two-week program to train ...
516Dec 27, 2010
Using Issues to Frame the Campaign Message
Steve Sutton talked about using issues to frame the message in campaign strategy at the American University Campaign Management Institute.
The college-level class is an annual two-week ...
498Dec 28, 2010
Polling in Political Campaigns
Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In his remarks Mr. Myers explained polling terms and the ...
434Dec 29, 2009
Voter Targeting in Campaigns
Tom Bonier spoke to students about campaign strategy and identifying potential voters to target during campaigns. Among the topics he addressed were developing targeting and marketing plans, ...
430Dec 28, 2009
U.S. Political Environment
Following introductory remarks to students attending American University’s Campaign Management Institute, Neil Newhouse spoke to students about the political climate in Washington and the ...
384Dec 29, 2009
Framing of Political Issues
Ed Brookover spoke to students about political communications strategies and crafting campaign messages on issues important to the electorate. Among the topics he addressed were political ...
368Dec 27, 2010
2011 Chicago Mayors' Race
Stefan Hankin talked about the 2011 Chicago mayor’s race at the American University Campaign Management Institute.
The college-level class is an annual two-week program to train ...
364Dec 27, 2010
Current Political Environment
Brian Nienaber talked about the 2010 election results and the political environment going into 2011 at the American University Campaign Management Institute.
The college-level class is an ...
344Dec 28, 2009
Campaign Strategy, Themes and Messages
David Winston spoke to students about developing campaign strategies and targeting specific demographics in the electorate. He also focused on crafting candidate and campaign messages, and ...
304Dec 31, 2008
Campaign Management and Organization
Mark Lotwis talked about managing and organizing a political campaign. Topics included how to get started on a campaign, organizational roles, and the elements of a campaign ...
275Dec 30, 2009
Campaign Finance Planning and Major Donors
Jason Mida spoke to students about campaign financing and building a donor base for political campaigns. Among the topics he addressed were soliciting funds, developing relationships and ...
240Dec 28, 2009
Campaign Research and Polling
Stefan Hankin talked to students about the use of survey data and polling information in mounting a successful political campaign. He also answered questions from the students.
237Jan 12, 1988
Note: This program has a noisy audio track.
235Dec 30, 2008
Campaign Strategy, Theme, and Message
David Winston talked about developing a strategy, theme, and message for a political campaign. In his remarks he spoke about decision making, problem solving and goal setting. He also ...
224Jan 2, 2010
David Watts spoke to students about coalition building. Among the topics he addressed were strategies for grassroots organizing, networking among various interest groups, and communications ...
223Dec 29, 2009
Campaigns and Voter Profiles
Bob Blaemire spoke to students about the use and development of voter files by political campaigns. Among the topics he addressed were strategies and techniques for micro-targeting voters, ...
211Dec 30, 2009
Absentee and Early Voting
Sarah Simmons spoke to students about campaign management and targeting absentee and early voters. Among the topics she addressed were the increasing use of early and mail-in ballots, driving ...
200Jan 2, 2010
Mark Putnam spoke to students about paid media and campaign advertising. Among the topics he addressed were producing campaign commercials, targeting the electorate, and use of various types of ...
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