John Zogby talked about The Way We’ll Be: The Zogby Report on the Transformation of the American Dream (Random House; August 12, 2008). In the book he presents his thoughts on the future of culture, politics, and economics. Mr. Zogby offers a series of polls that illustrate current societal trends and what he deems is the next series of ideas. Following his remarks he responded to audience members' questions.

John Zogby is the president and CEO of Zogby International. His writing has appeared in several publications, including the Wall Street Journal and the New York Times.