Mr. Viguerie talked about his book America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power, published by Bonus Books. He traced the success of conservative politicians and theorists, tying it to changes in political media. Pres. Reagan’s initial success, according to Mr. Viguerie, can be attributed to his use of direct mail to bypass traditional news media. He traced the roots of his conservative allegiance to his youth in the late 1940s. He discussed the growth of talk radio during the Reagan Administration, as well as more recent “alternative media” such as the Internet and film.