Veteran pollsters Mark Penn, Ed Goeas, Stan Greenberg, and political analyst Bill Schneider discussed presidential polls and the effect of public opinion on presidents and their administrations. They talked about changes in polling strategies, how and why polling is still relevant, and how the American people can make their voices heard through polls. Mr. Walsh moderated. The panelists also responded to questions from members of the audience.

"An Evening with the Pollsters General" was the inaugural lecture of the Society of Presidential Pollsters. It was hosted by the George Washington University Graduate School of Political Management in the Jack Morton Auditorium.