Opposition Research
Political Researcher, Terry Cooper spoke to students about the value and use of opposition research in campaign management. Among the issues… read more
Political Researcher, Terry Cooper spoke to students about the value and use of opposition research in campaign management. Among the issues he addressed were his work in past campaigns, the benefits and pitfalls of negative campaigning, as well as methods of research and using the information to shape a message. Following his remarks he answered questions from the students. close
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