Presidential Campaign Commercials 1992
A selection of 1992 presidential campaign advertisements was shown. The Commercials included a Ross Perot Commercial, a …
Negative Campaign Advertising
1995-10-11T07:57:55-04:00https://ximage.c-spanvideo.org/eyJidWNrZXQiOiJwaWN0dXJlcy5jLXNwYW52aWRlby5vcmciLCJrZXkiOiJGaWxlc1wvNGQxXC8xOTk1MTAxMTA4MDIwMTAwMl9oZC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJoZWlnaHQiOjUwNn19fQ==Shanto Iyengar, Professor-Political Science, University of California-Los Angeles, talks about his upcoming book, Going Negative: How Campaign Advertising Shrinks and Polarizes the Electorate. It focuses on how political advertising turns people away from the political process and how it sharpens political discourse by its attack mentality. After his remarks, he takes questions from the audience of political communication students.
Shanto Iyengar, Professor-Political Science, University of California-Los Angeles, talks about his upcoming book, Going Negative: How Campai… read more
Shanto Iyengar, Professor-Political Science, University of California-Los Angeles, talks about his upcoming book, Going Negative: How Campaign Advertising Shrinks and Polarizes the Electorate. It focuses on how political advertising turns people away from the political process and how it sharpens political discourse by its attack mentality. After his remarks, he takes questions from the audience of political communication students. close
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- Shanto Iyengar Professor University of California, Los Angeles
- Jarol Manheim Professor George Washington University
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