Robert Spector talked about his book The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving (Walker & Company; September 15, 2009). In his book business journalist Robert Spector presents the culture and mindset of independent entrepreneurs. He shows how community support of the local merchant is sustaining the "Mom & Pop store" during the economic downturn. He talked about researching the book, read passages, and responded to questions from members of the audience.


Robert Spector is the author of several books, including the Nordstrom Way; Amazon.com: Get Big Fast; and Category Killers.