The panelists had a discussion titled “Why Be a Lobbyist Today?” featuring expert lobbyists and political professionals from leading Washington lobbying firms, the media, and public affairs professions. Topics included the challenges and opportunities facing the lobbying profession at a time of increased scrutiny, skepticism, and reform.

Co-organized by the Bryce Harlow Foundation and the Public Affairs Council, the panelists examined the status and prospects of the lobbying business and how it may be affected by reform efforts. They also reviewed the key skills needed to succeed in a competitive marketplace. They answered questions from members of the audience.