Joyce Appleby talked about her The Relentless Revolution: A History of Capitalism. As she traces the history of capitalism she argues that it is a cultural rather than purely economic phenomenon.
Joyce Appleby, now professor of history emerita, taught at the University of California, Los Angels from 1981 to 2001. She is a past president of the American Historical Association and the Organization of American Historians. Her previous books include: Capitalism and a New Social Order: The Republican Vision of the 1790s; Liberalism and Republicanism in the Historical Imagination; (co-author) Telling the Truth About History], with Lynn Hunt and Margaret Jacob; Inheriting the Revolution: The First Generation of Americans; and Thomas Jefferson.