Kenneth Goldstein talked about the latest technologies in customized political advertising used by political parties and election campaigns, including microtargeting. Microtargeting uses direct marketing data mining, i.e., online and office data collection, to track individual voters and identify potential supporters. He also responded to telephone calls and electronic communications. Candidates' ads were shown throughout the program.
C-SPAN Radio’s Nancy Calo read news headlines at the end of the program.