Campaign Advertising Strategies
Oct 15, 2009
Students from the University of Denver, George Mason University, and University of the District of Columbia participated by broadband feed in a distance learning class.
The guest speaker was Amy Gershkoff, partner and .. Read More
The guest speaker was Amy Gershkoff, partner and .. Read More
Students from the University of Denver, George Mason University, and University of the District of Columbia participated by broadband feed in a distance learning class.
The guest speaker was Amy Gershkoff, partner and co-founder of Changing Targets Media, who advises Democratic candidates on how media strategies are changing due to cable, the Internet, and satellite television. Ms. Gershkoff spoke about the evolution of political advertising. Sample campaign ads were shown. She responded to questions from the students.
This course was a partnership between C-SPAN, The Cable Center, and the University of Denver. The copyright for this program is held by The Cable Center.
The guest speaker was Amy Gershkoff, partner and co-founder of Changing Targets Media, who advises Democratic candidates on how media strategies are changing due to cable, the Internet, and satellite television. Ms. Gershkoff spoke about the evolution of political advertising. Sample campaign ads were shown. She responded to questions from the students.
This course was a partnership between C-SPAN, The Cable Center, and the University of Denver. The copyright for this program is held by The Cable Center.