Mr. Dilenschneider heads one of the world’s largest public relations and marketing corporations. He talked about being in the center of the world’s problems to make a difference. The Persian Gulf war was used as an example of how major events can have far-reaching impacts. He said, “The 1990's are going to be the time when the power of ideas and when the power of public opinion becomes recognized for what it really is- the prime mover in society.” As such, public policy, influenced by public opinion, will directly affect how businesses can operate. He talked about the career possibilities in business, marketing and public relations.