Charles Evans, Jr., talked about Addiction Incorporated, the documentary film he produced and directed about former Philip Morris research scientist Victor DeNoble. The film chronicles DeNoble’s unexpected discovery of an ingredient in tobacco which, when coupled with nicotine, makes cigarettes more addictive. The company’s attempts to keep this information private led to a hearing by a subcommittee of the House Energy and Commerce Committee. The movie details how this public revelation of DeNoble’s findings led journalists, politicians, attorneys, and scientists to join forces against the tobacco industry; leading to the first ever federal regulation of the tobacco industry. Mr. Evans discussed how and why he went about making the film, which began when he first watched Mr. DeNoble’s testimony on C-SPAN in 1994. Victor DeNoble talked about growing up in New York, his early work at the Philip Morris Company, and what it was like to testify before Congress on a controversial subject.