Josh Marshall talked about the founding of his TalkingPointsMemo.com site after the controversy surrounding the 2000 presidential election. He looked back at his work in building an online journalistic enterprise from one person to its current 28 full-time employees. He told the story of how he cultivated the site’s advertising base and what made him choose the name TalkingPointsMemo.com. According to Mr. Marshall, the Web site has close to 3 million unique visitors per month. He discussed some of the specific stories which helped make his website successful including the resignation of Senator Trent Lott (R-MS) as Senate minority leader in 2002 after remarks he made at Strom Thurmond’s 100th birthday party.