Wendell Potter, former head of corporate communications at the health insurer, CIGNA, Inc., discussed his soon-to-be published book being releasedin the fall of 2010, Deadly Spin: An Insurance Company Insider Speaks Out On How Corporate PR Is Killing Health Care and Deceiving Americans. Mr. Potter was interviewed at the annual book publishing trade show, Book Expo America, at the Jacob K. Javits Convention Center in New York City.