Eitan Gorlin and Dan Mirvish talked about their book I Am Martin Eisenstadt: One Man's (Wildly Inappropriate) Adventure with the Last Republicans (Faber & Faber; October 27, 2009), which is attributed to Martin Eisenstadt, a fictional character. They talked about creating the character who fooled many news outlets into believing that McCain/Palin campaign adviser Martin Eisenstadt was a real person and credible source of inside information on the campaign. They responded to questions from members of the audience.

Eitan Gorlin played Martin Eisenstadt in videos that were posted online. He appeared in character at the beginning of the program at Book Soup in West Hollywood on December 3, 2009, at 7:00 p.m. PT.