Scott Rosenberg talked about his book Say Everything: How Blogging Began, What It's Becoming, and Why It Matters (Crown; July 7, 2009). A co-founder of Salon.com wrote about the rise of blogging and the pioneers of this outlet for information and creativity even before web logs. He also reflects on the effect of blogs on culture, journalism, and the future. Mr. Rosenberg gave his list of what he termed ten myths about blogging. He responded to questions from members of the audience. The event was held at 7:00 p.m. PT at the Books, Inc. Opera Plaza in San Francisco on July 16, 2009.