Two executives of a Spanish-language communications company spoke about Hispanics in politics. Topics included analysis of the 2008 elections and Hispanic voting trends. They suggested that politicians should run ads in Spanish to reach Hispanics who are American citizens but who prefer to speak Spanish at home. Following their discussion, they responded to questions from audience members. Tony Blankley moderated.

"Changing Demographics: Analysis of 2008 Elections and Future Hispanic Trends" was a session of the Steamboat Institute First Annual Freedom Conference held on Friday, August 28 and Saturday, August 29, 2009, at the Steamboat Grand Resort in Steamboat Springs, Colorado.