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| TIME | SPEAKER | TEXT |
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| 00:00:10 |
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CHRIS ANDERSON EDITOR AND CHIEF OF "WIRED" TACKLES MORE ISSUES OF INTEREST WHICH IS PRODUCING BOOKS... |
| 00:00:33 |
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IT IS MY GREAT PLEASURE TO BE HERE WITH YOU THIS MORNING. I AM A HUGE FAN OF YOUR WORK AND OF THE... |
| 00:00:48 |
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UH-HUH. |
| 00:00:51 |
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FREE, YOU GOT TO BE KIDDING ME. |
| 00:00:54 |
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IT'S TECHNICALLY GOT TO BEGIN WITH H. |
| 00:00:58 |
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I KNOW IT TOOK YOU 250 PAGES TO WRITE THE BOOK. |
| 00:01:01 |
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BUT MY CHILDREN WHEN I TOLD -- THAT DAD'S WRITTEN A BOOK ABOUT HOW STUFF CAN BE FREE ON THE INTERNET,... |
| 00:02:39 |
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BUT WHAT WE'RE DOING REALLY AND GOOGLE IS A GREAT EXAMPLE BECAUSE I'M A HUGE USER OF THE PRODUCT.... |
| 00:02:58 |
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I SHOULDN'T TO HAVE TELL THIS RADIO GUY HERE THAT IT'S POSSIBLE FOR THINGS TO BE REALLY FREE. RADIO... |
| 00:04:15 |
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CAN I GO THROUGH THREE YEARS |
| 00:04:17 |
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YES. |
| 00:04:20 |
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20th CENTURY FREE IS WHAT ECONOMISTS CALLED A CROSS-SUBSIDY YOU GET ONE THING FOR FREE AND YOU PAY... |
| 00:07:23 |
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FAST FORWARD, THOUGH, 100 PLUS OR MINUS USE. MOUNTAIN VIEW CALIFORNIA THEY START A SEARCH ENGINE COMPANY... |
| 00:07:57 |
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THERE ARE WINNER TAKE ALL MARKETS. AND WINNER TAKE ALL MARKETS ARE THE ONES THAT WORK. FACEBOOK BENEFITS... |
| 00:09:36 |
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YEAH. |
| 00:09:38 |
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THEY DON'T HAVE ANY REVENUES. THEY DON'T NEED ANY REVENUES IT'S SO CHEAP TO INVENT. YOU CAN INVENT... |
| 00:10:35 |
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MICROSOFT HAS HAD FORTY YEARS OF COMPETING. MICROSOFT WAS ONE OF THE FIRST SWEAR COMPANIES -- IN THE... |
| 00:13:05 |
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THERE'S AN ELEMENT OF THIS BOOK THAT REQUIRES TO YOU WRAP YOUR HEAD AROUND THE NOTION OF PRICE BECAUSE... |
| 00:13:26 |
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YEAH. YEAH, PRICE SEEMS SO OBVIOUS TO US AND YET IT'S SO MYSTERIOUS. YOU KNOW, TALK ABOUT HOW STUPID... |
| 00:13:42 |
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I'M SAVING A PENNY. |
| 00:13:46 |
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WE ROUND IT DOWN TO 2. HOW DOES THAT HAPPEN? ADAM SMITH SPENT TWO YEARS SPINNING HIS WHEELS ABOUT... |
| 00:15:09 |
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FREE DOES NOT IMPLY NO VALUE. |
| 00:15:10 |
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WELL, HERE'S THE PROBLEM. WE'RE SEEING THE ADAMS WORLD AND THE BITS WORLD. IN THE ADAMS WORLD FREE... |
| 00:16:18 |
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7 OUT OF 10 PEOPLE WHO STARTED A TWITTER ACCOUNT WHICH I AM TWIT -- TWEET, WHATEVER IT IS FOUR TIMES... |
| 00:16:29 |
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WELL, I DON'T KNOW WHETHER THAT'S A HIGH RATIO OR A LOW RATIO. I'M A BIG TWITTER USER. IF THEY CHARGED... |
| 00:16:42 |
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WHY? THIS IS A TWITTER CONVERSATION WHICH I DIDN'T MEAN TO GET INTO IT. |
| 00:16:46 |
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WHY DO I TWEET? BECAUSE I'M LAZY. YOU KNOW, I USED TO BLOG A LOT. IT'S EASIER. WE'RE FINDING THE... |
| 00:17:02 |
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HOW ABOUT NO CHARACTERS. HOW ABOUT YOU AND I GET A BUSINESS TOGETHER, NO CHARACTERS AND WE JUST SELL... |
| 00:17:08 |
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IT'S OUR FACES. |
| 00:17:09 |
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THOSE GOOGLE GUYS THINK THEY HAVE SOMETHING, RIGHT? YOU SAY SEVERAL TIMES IN THE BOOK A CERTAIN THING... |
| 00:17:47 |
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HE SUGGESTED YOUTUBE COULD QUALIFY FOR T.A.R.P. FUNDS? HE'S A VERY GOOD WRITER AND A SMART GUY BUT... |
| 00:17:56 |
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I'M SHOCKED. MY COLLEAGUE IS MY SISTER PUBLICATION OF CONDI NAST. BUT HE KNOWS NOTHING AT YOUTUBE.... |
| 00:20:58 |
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DECONSTRUCTION OF MALCOLM GLADWELL ASIDE WHAT ABOUT THE NOTION CHEAP ENOUGH TO BE CONSIDERED FREE... |
| 00:21:12 |
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HOLD THIS ENTIRE CONVERSATION IS PREDICATED ON THIS IDEA OF MARGINAL COST GOING TO ZERO. |
| 00:21:17 |
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MARGINAL COST GOING DOWN AND BEING CLOSE TO ZERO. THEY NEVER GO ENTIRELY TO ZERO BUT THEY GET CLOSE... |
| 00:21:29 |
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CLOSE ENOUGH TO ZERO MARGINAL COSTS HOW DOES THAT QUANTIFY AS FREE IN THIS ECONOMY? |
| 00:21:36 |
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IT'S FREE TO THE CONSUMER IN THAT YOU CHOOSE NOT TO CHARGE. SO FOR THOSE -- MARGINAL COSTS, JUST A... |
| 00:23:10 |
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WHICH IS A FINE SHOW. |
| 00:23:13 |
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NOT TO PUT YOU ON THE SAME SPECTRUM. |
| 00:23:16 |
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THERE ARE PLACES YOU CAN'T GO 'CAUSE THEY'RE TOO WONKY AND THIS ENTIRE CONVERSATION WOULD BE TOO WONKY... |
| 00:24:17 |
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TALK ABOUT THE SCARCITY CONUNDRUM ECONOMICS AS YOU QUOTE IN THE BOOK THE STUDY AND THE SCIENCE OF... |
| 00:24:41 |
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SO SCARCITY IS A GOOD THING IF YOU HAPPEN TO OWN THE SCARCE COMMODITY. YOU KNOW AS GOLD MINERS KNOW... |
| 00:26:30 |
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NO, BUT IT'S ALL CRAP. |
| 00:26:32 |
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THE WAY NATURE APPROACHES EVOLUTION IS THAT LIKE WE'RE GOING TO TRY EVERYTHING. WE ARE GOING TO --... |
| 00:26:58 |
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WE TREASURE THEM MOST OF THE TIME. |
| 00:27:01 |
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I'M TRYING TO ENSURE THAT THEY REACH ADULTHOOD. [LAUGHTER] |
| 00:27:08 |
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A TUNA WILL LAY 3 MILLION EGGS. IT DOES NOT ENSURE THAT ITS CHILDREN REACH ADULTHOOD. AND IN ECONOMIC... |
| 00:27:35 |
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OR WE WATCH SUSAN BOIL SING "I DREAM A DREAMED" 2 MILLION TIMES. |
| 00:27:40 |
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YOU HAVE A PROBLEM WITH THAT. |
| 00:27:42 |
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NO, IT WAS A LOVELY SONG BUT THAT WAS THE FUTURE OF TELEVISION? |
| 00:27:46 |
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HERE'S THE DIRTY SECRET, RIGHT? WE'RE NOT ALL ALIKE. WHEN I WAS A KID, WHEN I CAME HOME FROM SCHOOL... |
| 00:28:05 |
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I HAD MCHALE'S NAVY. |
| 00:28:08 |
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I WATCHED GILLIGAN'S ISLAND IF YOU WATCHED THE NIELSEN STATISTICS OF 1977, IT TURNS OUT 14-YEAR-OLD... |
| 00:28:45 |
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TOTAL FOR SATURDAY AND |
| 00:28:47 |
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I READ IT TWO HOURS SATURDAY AND TWO HOURS SUNDAY. |
| 00:28:51 |
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YOU KNOW, THERE ARE TIMES WHEN THEY'RE REALLY ANNOYING BUT THEY GET MORE. IT'S WEIRD HOW THAT WORKS.... |
| 00:29:04 |
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I HAVEN'T FIGURED THAT OUT. MORE THAN YOU CARE TO KNOW ABOUT OUR KIDS. |
| 00:29:08 |
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YOU COULD HAVE TWO HOURS OF "STAR WARS." YOU CAN WATCH "STAR WARS" AS GEORGE LUCAS ONLY DREAMED IT,... |
| 00:29:44 |
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THE VOICE ACTING, BUT IT'S RELEVANT. IT'S WHAT THEY WANT. AS A MATTER OF FACT, THEY ACTUALLY -- THEY... |
| 00:30:15 |
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AND IT ALL HAPPENS BECAUSE OF THIS ABUNDANCE WHICH LETS US GET TO FREE. |
| 00:30:21 |
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BECAUSE WE LET 7 YEARS OLD WASTE STORAGE BANDWIDTH AND PROCESSING WE DISCOVERED THE FUTURE OF TRANSITION.... |
| 00:30:31 |
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HORRIFYING. HOW MUCH TIME DO WE HAVE. 9:15 OR 9:30. |
| 00:30:37 |
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9:30. |
| 00:30:39 |
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THINK OF YOUR QUESTIONS AND WE'LL BRING THE MICROPHONE OVER. SINCE YOU BROUGHT IT UP A MOMENT AGO,... |
| 00:31:06 |
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YEAH, THIS IS PART OF THE META-BANE OF MY EXISTENCE WHICH IS PRINT DEAD WHICH PEOPLE LOVE ASKING THE... |
| 00:31:22 |
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IT'S A NEW BOOK, RIGHT? |
| 00:31:23 |
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YEAH. LET'S TALK ABOUT NEWSPAPERS IN PARTICULAR. YOU KNOW, WHAT WE'RE DISCOVERING IS THAT, YOU KNOW,... |
| 00:33:46 |
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MORE -- YOU NEED MORE JOURNALIST. |
| 00:33:48 |
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IF THE "SAN FRANCISCO CHRONICLE" SENDS ONE OF THEIR PAPERS, HOW MUCH VALUE IS THAT REPORTER IS DOING.... |
| 00:36:07 |
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THERE'S A JOURNALISM QUESTION THAT PASSAGES WERE TAKEN WITHOUT A ATTRIBUTION FROM OTHER SOURCES SUCH... |
| 00:36:17 |
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THERE'S TWO THINGS GOING ON HERE. ONE IS THE SORT OF QUESTION WHETHER YOU SHOULD CITE WIKIPEDIA AND... |
| 00:36:25 |
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SHOULD YOU USE WIKIPEDIA. |
| 00:36:29 |
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I THINK YOU SHOULD. I BELIEVE YOU SHOULD CITE WIKIPEDIA AND I DO CITE IT IN THE BOOK, BUT IN THE BOOK... |
| 00:38:35 |
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GET YOUR QUESTIONS READY AND TED WILL COME OVER WITH THE MICROPHONE. TO WRAP UP THE WIKIPEDIA IF OUR... |
| 00:38:52 |
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WHEN YOU CITED WIKIPEDIA AT THE BOTTOM WHERE IT SAYS WHAT THE SOURCES WERE DID YOU GO TO THE SOURCES... |
| 00:39:22 |
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HOW WOULD YOU ASSESS THE SITUATION WITH MYSPACE? YOU KNOW, TWO OR THREE YEARS AGO THIS WAS THE WINNER... |
| 00:39:38 |
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WE SHOULD FAIL LIKE THAT. MYSPACE IS THE THIRD LARGEST SITE ON THE INTERNET TODAY. I'M NOT TOO WORRIED... |
| 00:41:38 |
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DOES A FREE ECONOMY MAKE INNOVATION EASIER OR HARDER? |
| 00:41:41 |
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FREE ECONOMY MAKES THE INNOVATION MUCH, MUCH EASIER FOR TWO REASONS. THE FIRST IS THAT THIS IS BOTH... |
| 00:41:51 |
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YES. |
| 00:41:52 |
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LET ME GIVE YOU AN EXAMPLE. ONE OF MY SIDE PRODUCTS IS A ROBOTICS COMPANY. WE DO OPEN SOURCE HARDWARE,... |
| 00:42:05 |
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DO YOU PUT THE BLUEPRINTS ONLINE? |
| 00:42:08 |
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THE SCHEMATICS, THE CIRCUIT BOARD WE PUT IT ALL ONLINE. OPEN SOURCE HARDWARE -- THIS WILL TERRIFY... |
| 00:42:24 |
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EVERYBODY CAN HAVE ONE. |
| 00:42:28 |
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DARKEN THE SKIES. YOU KNOW, WE'RE COMPETING WITH THE MILITARY INDUSTRIAL COMPLEX BY GIVING AWAY STUFF... |
| 00:42:35 |
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HOW IS THAT GOING? |
| 00:42:36 |
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IT'S GOING GREAT. THE AIR FORCE IS REALLY, REALLY INTERESTED IN WHAT WE'RE DOING. SO THIS IS WHAT... |
| 00:43:40 |
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YEAH, HOW DO YOU MAKE OUR MONEY. |
| 00:43:42 |
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IF YOU TAKE ALL OUR STUFF AND MAKE YOUR OWN -- IF YOU'RE A CHINESE COMPANY YOU CAN RIP US OFF AND... |
| 00:44:28 |
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NEXT QUESTION, RAISE YOUR HAND. |
| 00:44:30 |
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DO YOU THINK THIS CONCEPT WILL CHANGE THE WAY THAT HIGHER EDUCATION WORKS IN THAT LONG AGO THERE WERE... |
| 00:44:54 |
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A LOT OF UNIVERSITIES ARE -- SO MIT HAS OPEN COURSE WHERE THEIR ENTIRE CURRICULUM IS ONLINE. HARVARD... |
| 00:45:42 |
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UH-HUH. |
| 00:45:49 |
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MY ROBOT JIKICS COMPANY I WAS LOOKING FOR A CTO AND, YOU KNOW, I WENT TO OUR BOARDS AND I FOUND THIS... |
| 00:47:08 |
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YOU HIRED HIM. |
| 00:47:09 |
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HELL YEAH, HE'S MY PARTNER, 50/50. |
| 00:47:15 |
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HI, I'M RODERICK AND MY QUESTION IS -- CLOUD COMPUTING IS THE NEXT THING IN THE BUSINESS SECTOR. ... |
| 00:47:28 |
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I'M NOT SURE I UNDERSTAND THE QUESTION. PERSONAL PRIVATE MARKET IN WHAT WAY? |
| 00:47:32 |
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FACEBOOK IS VERY POPULAR AND YOUTUBE AND SO WHAT ELSE WOULD YOU SEE -- AND TWITTER, OF COURSE, IS... |
| 00:47:40 |
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I HAVE NO IDEA. EVERYONE ALWAYS ASKS ME WHAT'S THE NEXT THING. NOBODY KNOWS. I DIDN'T KNOW TWITTER... |
| 00:48:21 |
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I THINK WE CAME UP WITH IT, ZERO CHARACTERS AND YOU AND ME |
| 00:48:25 |
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TWIT. IT'S SHORT. |
| 00:48:30 |
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MY QUESTION IS ABOUT HUMAN EVOLUTION AND CONTINUING TO RE-ENFORCE CONSUMERISM. IF IT ISN'T FREE, SOMEBODY... |
| 00:49:00 |
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WE ONLY TALKED ABOUT THE ADVERTISING FORM OF FREE -- ACTUALLY THE BOOK IS BOOK ABOUT FREE. THE INVERSION... |
| 00:51:09 |
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IT'S A GREAT QUESTION. WHAT HAPPENS IN A GENERATION WHEN WE'RE ALL USED TO THIS |
| 00:51:15 |
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LAST QUESTION. [INAUDIBLE] |
| 00:51:21 |
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CHRIS' FIRST BOOK. |
| 00:51:22 |
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YEAH, THAT'S A GREAT QUESTION. THANK YOU. SO THE LONG TALE WAS AN EXTENSION OF THE GILLIGAN'S ISLAND.... |
| 00:52:35 |
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I'M GOING TO TAKE THE QUESTIONER'S PREROGATIVE OF THE LAST QUESTION. THIS MIGHT NOT BE THE OPPORTUNE... |
| 00:52:45 |
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I PREANNOUNCED THIS BUT I'LL TALK ABOUT IT. I THINK I'M NOT GOING TO WRITE ABOUT THE INTERNET NEXT... |
| 00:53:37 |
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THANK YOU. [APPLAUSE] |
| 00:53:46 |
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CHRIS ANDERSON IS THE EDITOR-IN-CHIEF OF "WIRED" MAGAZINE. HE'S THE AUTHOR OF THE LONG TALE |
NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.
