Chris Anderson talked about his book Free: The Future of a Radical Price (Hyperion; July 7, 2009). He explored the next revolution in business, which is making more money by initially providing products for free. This is most relevant in the software industry and digital media, because it can be so easy to steal what is readily available on a computer and/or on the web. The idea, said Mr. Anderson, is to get one addicted to the stolen/free product, then charge for it. Mr. Anderson talked about the history of cross subsidies, free premiums, and other retail models, including the effects of piracy. He also talked about current enterprises such as Google and Twitter. Mr. Anderson was interviewed on stage by Kai Ryssdal. He then responded to questions from members of the audience. Chris Anderson is the editor-in-chief of Wired magazine. He is the author of The Long Tail: Why the Future of Business Is Selling Less of More. Produced by the Library Foundation of Los Angeles, ALOUD Business Forums are held in the Central Library's Mark Taper Auditorium after a breakfast.