A debate was held on two different approaches to capitalism: the Randian model (pure profit driven capitalism) versus conscious capitalism (capitalism driven by some societal purpose). Edward Hudgins and Robert Bradley argued in favor of the Randian model while Mackey and Michael Strong argued in favor of conscious capitalism. Questions were also asked by audience members. Joe Bradley moderated. John Mackey and Michael Strong are co-founders of FLOW, Inc. (Freedom Lights Our World) and co-authors of Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems. Edward Hudgins, is the editor of An Objectivist Secular Reader. He is director of advocacy and a senior scholar at the Atlas Society. Robert Bradley, chief executive officer and founder of the Institute for Energy Research based in Houston, is the author of Capitalism at Work. Mr. Bradley was formerly corporate director for public policy analysis at Enron and speechwriter for the late Enron CEO Ken Lay. Brian Doherty is the author of many books including Radicals for Capitalism: A Freewheeling History of the Modern American Libertarian Movement. "Randian v. Conscious Capitalism" was a 1:30 p.m. PT Friday general session of FreedomFest 2009, which was held July 9-11, 2009, at Bally's Events Center in Las Vegas