Panelists talked about changes in advertising during the 2008 elections. A large percentage of advertising in 2008 was done online, including local media sites. Also, for the first time political online advertisers successfully used behavioral advertising. However, Congress and regulatory agencies are studying placing restrictions on this type of advertising. "Political Behavioral Advertising in the 2008 Election: Politics Will Never Be the Same Again" was an event at the Public Policy Office of the Interactive Advertising Bureau.