SHARE
TRANSCRIPT
| TIME | SPEAKER | TEXT |
|---|---|---|
| 00:00:04 |
|
IN 1979, AMERICANS CREATED C-SPAN -- AMERICA'S CABLE COMPANIES CREATED C-SPAN AS A PUBLIC SERVICE.... |
| 00:01:11 |
|
WELL, THANK YOU FOR BEING HERE EVERYONE ON A HOLIDAY. WE REPRESENT THE LARGE AND SMALL PUBLISHERS.... |
| 00:02:47 |
|
DOES THAT PUT ME ON THE OFFENSIVE? |
| 00:02:52 |
|
I DON'T THINK THAT'S TRUE. BUT SHE'S WRITTEN SUCH BOOKS AS "SAYS NO TO SPYWARE BUT ALSO LIKES FLUFFY... |
| 00:03:23 |
|
I CAN APPRECIATE THAT DIFFERENCE. |
| 00:03:25 |
|
THOSE ARE TWO OF HER HEADLINES. |
| 00:03:29 |
|
THE SECOND ONE IS MUCH MORE SERIOUS. |
| 00:03:30 |
|
THE MESSAGE WAS SERIOUS. |
| 00:03:31 |
|
YES. |
| 00:03:34 |
|
BUT IN ALL SERIOUSNESS, KATE IS ONE OF THE LEADING REPORTERS, JOURNALISTS, INVESTIGATIVE REPORTERS... |
| 00:05:29 |
|
I ACTUALLY WAS COVERING THE CAMPAIGNS AS EARLY AS 2007, BUT THE CAMPAIGN 2008 SECTION WAS CREATED... |
| 00:06:08 |
|
WHO WERE YOUR MAIN SOURCES? I KNOW YOU WORKED WITH THE PRESIDENTIAL CAMPAIGNS, BUT YOU WENT BEYOND... |
| 00:06:16 |
|
WELL, THE BULK OF THE BOOK WAS CREATED THROUGH ALL THE REPORTING THAT I DID OVER, YOU KNOW, THE PAST... |
| 00:07:52 |
|
THAT'S GREAT, THOUGH, YOU HAD THE SORT OF THE COMPREHENSIVE VIEWPOINT WHERE FROM MY VIEW PERSPECTIVE,... |
| 00:08:29 |
|
THE CAMPAIGNS HAD REALLY PEOPLE IN HOUSE, THE OBAMA CAMPAIGN HAD PEOPLE IN HOUSE, PRETTY MUCH, REALLY,... |
| 00:09:04 |
|
I WANT TO JUMP TO ONE OF YOUR CONCLUSIONS WHICH IS REALLY ONE OF YOUR OPENING PREMISES, WHICH IS THAT... |
| 00:09:25 |
|
SURE. I THINK THROUGHOUT THE YEARS I'VE BEEN COVERING THIS SPACE, YOU KNOW, WHEN THE PRESIDENTIAL... |
| 00:10:59 |
|
ONE MORE STEP IN THE POLITICAL ARENA. DOES THAT MEAN JOHN MCCAIN IS THE FATHER OF ONLINE POLITICAL... |
| 00:11:10 |
|
HE DID IT. HE'S, UNFORTUNATELY, THROUGHOUT HIS 2008 CAMPAIGN AND THE WAY THE MAINSTREAM MEDIA COVERED... |
| 00:12:33 |
|
THE VICTORS GET TO WRITE THE HAD ISTRI BOOKS. IF YOU DON'T WIN, PEOPLE DON'T REMEMBER YOUR SUCCESS... |
| 00:13:05 |
|
WELL, YOU KNOW, DEFINITELY, I WOULD SAY 98% TO 99% OF WHAT THEY DID WAS ONLINE ADVERTISING WAS FOR... |
| 00:14:55 |
|
I NOTICED THAT A WEEK BEFORE THE PRIMARY ELECTION, THEY WERE VERY INTERACTIVE, CLICK HERE, FIND YOUR... |
| 00:15:22 |
|
AD NETWORKS IS REALLY -- I THINK THAT THAT'S THE ONE -- ONE OF THE KEY COMPONENTS OF WHAT HAPPENED... |
| 00:17:34 |
|
AND NOT ALL THAT NEW IN OUR |
| 00:17:35 |
|
RIGHT. |
| 00:17:37 |
|
CERTAINLY WE'VE BEEN THE FACT OF 85% OF ONLINE ADS ARE ACTUALLY DISPLAYED OR DELIVERED VILLA AD NETH... |
| 00:18:45 |
|
EVEN THEY BELIEVE IT WAS A HUGE SURPRISE TO PEOPLE THAT -- ONE OF THE PEOPLE CLOSE TO THE CAMPAIGN... |
| 00:21:52 |
|
LITERALLY HUNDREDS OF THOUSANDS OF WEB SITES. |
| 00:21:55 |
|
THEY CLAIM TO REACH OVER 80% OF THE WEB POPULATION WITH THESE WEB SITES. SO THE UNDERSTANDING IS,... |
| 00:22:52 |
|
AND GETTING PEOPLE TO GO TO |
| 00:22:54 |
|
RIGHT. |
| 00:22:58 |
|
YOU TALKED ABOUT ROI AND THE FACT THAT YOU ARE PAYING PER CLICK OR PER ACTION, AND EVERY TIME -- YOU... |
| 00:23:43 |
|
YEAH, AND I IMAGINE THAT FOR A LOT OF NONPROFITS, A MILLION IS WAY OUT EVER THEIR BEARK, BUT -- BALLPARK,... |
| 00:24:57 |
|
THE DIFFERENCE BETWEEN ONLINE AND TRADITIONAL MEDIA IS THE ABILITY TO GET THE RELEVANCEY OF THE AD,... |
| 00:26:12 |
|
WE'RE GOING TO TALK ABOUT THE USE OF ONLINE ADVERTISING FOR POLITICAL AND NONPROFITS, TREE ASSOCIATIONS,... |
| 00:26:31 |
|
CAMPAIGN GRID IS AN ORGANIZATION THAT -- AN ONLINE AD NETWORK THAT SERVES CANDIDATES AND CAUSES. ... |
| 00:27:35 |
|
AND TO JEFF'S LEFT IS EMILY WILLIAMS. KIND OF A WELL KNOWN FIRM HERE IN D.C., SPECIALIZING IN DIRECT... |
| 00:27:59 |
|
NICE TO BE HERE. |
| 00:28:07 |
|
AND COLIN DELANEY RUNS AN -- RUNS A SITE. TONS OF REALLY PRACTICAL AND A WILL THE OF TIMES HUMOROUS... |
| 00:28:23 |
|
I'M RUNNING POLITICS NOW? I GUESS I'M THE KING OF ONLINE POLITICS? IS THAT HOW IT WORKS? |
| 00:28:28 |
|
I SAID FUNNY? |
| 00:28:29 |
|
I DON'T KNOW IF I HIT THE MARK ON THAT ONE. |
| 00:28:39 |
|
OK. I THOUGHT THE FIRST QUESTION FOR THE PANELISTS THAT MAKES SENSE, IS IT NECESSARY FOR ANY ONE OF... |
| 00:28:57 |
|
I THINK SO. AND I THINK THE MOST IMPORTANT REASON WHY, IS YOU GET INCREDIBLE AN LITICS YOU CAN USE... |
| 00:30:10 |
|
EMILY, WHAT DO YOU THINK? |
| 00:30:12 |
|
I DON'T THINK YOU HAVE TO SPEND MONEY ONLINE JUST FOR THE SAKE OF IT. I THINK THE IDEA IS TO UNDERSTAND... |
| 00:30:52 |
|
I AGREE WITH EMILY. OBVIOUSLY THERE ARE ALMOST ALWAYS SOME WAYS IN WHICH ONLINE COMMUNICATION CAN... |
| 00:32:01 |
|
EITHER ONE OF YOU GUYS WANT TO -- |
| 00:32:04 |
|
I'LL TAKE A SHOT. GOOGLE HAS A PROGRAM WHERE A QUALIFIED 5123, THE ONLY ACKSEPPINGSES ARE POLITICAL... |
| 00:33:04 |
|
I DON'T KNOW IF THERE IS ANYTHING ELSE TO SAY ABOUT GOOGLE GRANTS RIGHT NOW. I'D LOVE TO KNOW HOW... |
| 00:33:14 |
|
FROM WHAT THEY HAVE REPORTED, IN FIVE YEARS THEY SAY THEY HAVE GIVEN AWAY $350 MILLION IN CLICKS,... |
| 00:33:32 |
|
SO I'M WONDERING IF YOU GUYS WOULD -- LET'S ASSUME THAT EVEN AN ENTITY WHERE YOU SAY, YOU KNOW, GUYS... |
| 00:33:49 |
|
ALMOST ALWAYS. THERE ARE THOSE CASES WHERE YOU ARE TRYING TO FLY UNDER THE RADAR, BUT WE WOULD NEVER... |
| 00:34:49 |
|
I HAVE A LITTLE DIFFERENT VIEW. IN THE ORGANIZATIONS WE WORK WITH, THE ADVERTISING WE DO DRIVES 90%... |
| 00:35:31 |
|
YOU THINK THEY HAVE TO WORK IN TANDEM. YOU WOULDN'T SAY, YEAH, BUILD THE SITE, THAT'S THE THING YOU... |
| 00:35:48 |
|
THEN YOU HAVE TO TEM PEOPLE HOW TO FIND YOUR -- TELL PEOPLE HOW TO FIND YOUR SITE, AND RON PAUL D... |
| 00:36:16 |
|
WHEN CAMPAIGNS ARE DOING THE ONLINE AD SPENDING THING, DO YOU HAVE A GENERAL KIND OF, YOU REALLY NEED... |
| 00:36:34 |
|
I THINK IT IS THE LADDER. I THINK IT IS BASED ON WHAT YOUR PRIORITIES ARE. I THINK IN THE POLITICAL... |
| 00:37:32 |
|
WHAT DO YOU THINK L, EMILY? |
| 00:37:33 |
|
I WOULD AGREE WITH THAT. IN MY EXPERIENCE IT HAS BEEN WE'LL SPEND WHATEVER YOU HAVE TO ALLOCATE TO... |
| 00:38:16 |
|
JUST THINK OF THE TIMING OF THE CAMPAIGN. ONLINE ADVERTISING TENDS TO BE -- NOT ATTRITIONAL, BUT IT... |
| 00:38:59 |
|
CPM IS "COST PER THOUSAND," AND IT IS SOMETHING THAT HAS BEEN USED FOR YEARS AND YEARS, AND PERFORMANCE-BASED... |
| 00:39:52 |
|
I GUESS THE QUESTION IS WHAT ARE YOUR OBJECTIVES AS AN ORGANIZATION AND WHERE YOU ARE IN THE CYCLE.... |
| 00:40:51 |
|
I WOULD AGREE THAT ANY CAMPAIGN, YOU WANT TO UNDERSTAND WHAT DO WE WANT TO GET OUT OF THIS, HOW ARE... |
| 00:41:27 |
|
AND YOU CAN EVEN BREAK IT DOWN FURTHER FOR THAT. FOR INSTANCE, I TEND TO THINK OF JUST BECAUSE OF... |
| 00:42:11 |
|
I THOUGHT WE WOULD FOCUS ON A FORM OF TARGETING THAT IS SPRETH PRETTY PERVASIVE. IT HAS BECOME SOMETHING... |
| 00:44:25 |
|
I THINK THE REMARKETING PIECE IS A NICE PLACE TO START. IF SOMEONE HAS BEEN TO YOUR WEB SITE, THEY... |
| 00:45:19 |
|
TWO POINTS OF VIEW. I MEAB MEAN, JUST THINK -- I CAN SEE IT IN THE COMMERCIAL WORD, BECAUSE SO OFTEN... |
| 00:46:37 |
|
THE PRIVACY QUESTIONS ARE ALWAYS THE FOLLOW-UP WITH THIS SORT OF THING. I GUESS WITH THAT SORT OF... |
| 00:47:04 |
|
IT IS CLASSIC TEST, HOW IS THAT GOING TO LOOK ON THE COVER OF THE "THE NEW YORK TIMES"? |
| 00:47:09 |
|
I GUESS THAT'S SOMETHING EVERY CANDIDATE HAS TO WEIGH. |
| 00:47:23 |
|
JUST TO ASK THE THREE OF YOU, IF YOU ARE A CONGRESSMAN AND IN THE WORLD OF WHERE WE LIVE, COMPARABLES... |
| 00:48:08 |
|
THAT IS DEFINITELY SOMETHING THAT WOULD SHUT PEOPLE UP. |
| 00:48:12 |
|
THERE IS A VALID WAY TO MAKE IT GO AWAY. |
| 00:48:16 |
|
ONE OF THE THINGS WE HEARD ABOUT IN THE PRESIDENT'S CAMPAIGN WAS HAVING THIS INTERGRATED CAMPAIGN.... |
| 00:49:10 |
|
MY VIEW IS WHETHER THE ANALITICS BECAME THE COMMUNITY DATA THAT WAS SHARED. WE MADE AN EFFORT TO GET... |
| 00:49:25 |
|
SOME CAMPAIGNS YOU WORKED WITH THAT WEREN'T INTERESTED IN THAT? |
| 00:49:28 |
|
YES. AND MY IMPRESSION OF WHAT HAPPENED IN THE MCCAIN CAMPAIGN IS THAT HAPPENED VERY WELL, BUT IT... |
| 00:49:45 |
|
I THINK WERE PEOPLE DOING THE ONLINE STUFF AND THE PEOPLE DOING OTHER THINGS WERE SAYING, EH, GO DO... |
| 00:49:58 |
|
WHAT YOU WERE ALLUDING TO ONLINE IS NOT A STRATEGY IN AND OF ITSELF. ONE OF THE THINGS I THINK IS... |
| 00:50:48 |
|
ONLINE AND OFF LINE CAN EXIST WELL TOGETHER, BUT ONE OF THOSE AWE HUH -- AH-HA MOMENTS WAS WHEN I... |
| 00:51:11 |
|
ERIC FRENCH. |
| 00:51:13 |
|
WHO YOU MENTIONED EARLIER WHO IS DOING THE ADS FOR MCCAIN, THEY TRUSTED HIM TO DO THEM, AND THAT WAS... |
| 00:51:55 |
|
AND THE IMPRESSION I GOT, TOO, WAS THEY DIDN'T PREPARE THEM FOR -- MAYBE WE SHOULD HAVE A SET OF KEY... |
| 00:53:34 |
|
WE HAVE A MIC WE CAN PASS ALONG. WHILE WE'RE DOING THAT, I'LL TAKE THE PROB PREROGATIVE AND ASK A... |
| 00:54:24 |
|
I THINK THE THING THAT I TAKE OUT OF THAT IS THAT, YOU KNOW, VIDEO IS KEY, AND THE MOST IMPORTANT... |
| 00:55:26 |
|
I'LL JUST SAY THAT THE COMPLAINT THAT I HAVE HEARD FROM LISTENING TO A PANEL ON SOUTHWEST AND CAME... |
| 00:56:37 |
|
FROM CHONG DESIGN. |
| 00:56:43 |
|
LOOK UP LONG-TAIL NANO-TARGETING A COUPLE MONTHS AGO. HE HAS A GREAT ARTICLE OUT THERE. |
| 00:56:50 |
|
ONE OF THE THINGS HE WAS TALKING ABOUT -- OH, I'VE LOST MY TRAIN OF THOUGHT COMPLETELY. |
| 00:57:04 |
|
PLONG -- THAT PREROLE VIDEO. IF YOU ARE WATCHING SOMETHING ON ABC 7 NEWS.COM, BEFORE YOU WATCH YOU... |
| 00:57:40 |
|
AND JUST TO CHIME IN A LITTLE BIT, IN TERMS OF THE ONLINE ADVERTISING WORLD, LIKE THE PEOPLE THAT... |
| 00:58:26 |
|
WITHIN THAT, THERE ARE THREE OR FOUR DIFFERENT THINGS YOU CAN DO WITH VIDEO. YOU TUBE IS NOW THE SECOND... |
| 00:59:20 |
|
AND TO SORT OF SUM IF ALL UP, I THINK THE SORT OF EASE OF ONES ABILITY TO IRNT GRATE ACROSS PLATFORMS... |
| 01:00:33 |
|
GOOD MORNING. CAN YOU HEAR ME? |
| 01:00:35 |
|
NOT QUITE. NOT UP HERE. |
| 01:00:39 |
|
CAN YOU HEAR ME? |
| 01:00:41 |
|
NOT VERY WELL. WE'RE JUST WAITING FOR A QUESTION. |
| 01:00:48 |
|
CAN YOU HEAR ME? I HAVE A TWO-PART QUESTION. THE FIRST PART OF THAT QUESTION IS REPUTATION MANAGEMENT.... |
| 01:01:36 |
|
I'LL REITERATE THOSE QUESTIONS. THE FIRST QUESTION WAS ABOUT REPUTATION MANAGEMENT AND HOW ZSH I... |
| 01:02:57 |
|
I THINK WE TRY TO USE THEM IN TANDEM. WHEN ARE YOU FIRST LAUNCHING A SITE OR PAGE OR WHATEVER IT MAY... |
| 01:03:21 |
|
THE OPTIMIZATION, IT IS PEOPLE -- HOW MANY QUALITY SITES ARE LINKING TO US, HOW MUCH CONTENT DO WE... |
| 01:04:51 |
|
IN TERMS OF REPUTATION MANAGEMENT, THERE WERE SOME THINGS YOU DEALT WITH OUT THERE. THE MCCAIN PALIN... |
| 01:05:06 |
|
THEY HAD' TON OF RELATIVELY LOW COST GOOGLING NETWORK DISPLAY ADS AFTER SARAH PALIN WAS FIRST NOMINATED... |
| 01:05:33 |
|
THAT'S CERTAINLY AN EXAMPLE. OBAMA'S CAMPAIGN USING PAID SEARCH ADVERTISING TO REFUTE DIFFERENT THINGS... |
| 01:07:28 |
|
THE GENERAL SORT OF -- THE SORT OF THE WEB RULE IS, IF THERE'S A CRITICAL MESSAGE OUT THERE, DON'T... |
| 01:08:12 |
|
AND THAT'S ACTUALLY A WEB SITE THAT JOHN KERRY -- |
| 01:08:17 |
|
JUST TO FINISH UP REAL QUICK, WHILE WITH MCCAIN, THERE WASN'T A MCCAIN CANDIDATING UNDER CURN FLOATING,... |
| 01:08:46 |
|
ABSOLUTELY. |
| 01:08:48 |
|
THERE IS A QUESTION IN THE FRONT. |
| 01:08:49 |
|
WHAT INFORMATION DO YOU KNOW ABOUT PEOPLE TO TARGET THEM AND HOW DOES THAT INFLUENCE IN YOUR EXPERIENCE... |
| 01:09:08 |
|
IT IS A COMBINATION OF WHAT THEY TYPE INTO GOOGLE. LET'S TAKE POLITICS. IF THERE ARE EIGHT ISSUES... |
| 01:09:59 |
|
CORPORATE MARKETERS, TO ANSWER YOUR QUESTION ABOUT HOW CORPORATE MARKETERS TARGET, THEY HAVE DEMOGRAPHIC... |
| 01:11:21 |
|
IN MY EXPERIENCE YOU TEND TO SORT OF DEFINE THE TARGET AND DEFINE THE MESSAGE THAT YOU THINK WILL... |
| 01:11:51 |
|
WE HAVE BEEN WORKING WITH BEHAVIORAL PROFILING AS YOU MOVE ACROSS THE WEB. ADDING A DONAR FILE BUT... |
| 01:12:32 |
|
THE MOST CRITICAL DATA WAS WHETHER SOMEBODY HAD DONATED IN THE PAST. |
| 01:12:35 |
|
ABSOLUTELY TRUE. |
| 01:12:43 |
|
THE OBAMANS -- |
| 01:12:47 |
|
AND ALSO IN TERMS OF TARGETING, I HAVE HEARD FROM PEOPLE THERE IS THAT LAW OF DIMINISHING RETURNS... |
| 01:13:14 |
|
WHAT ARE YOUR THOUGHTS ON SOCIAL MEDIA ADVERTISING? FACEBOOK? REALLY DOING THIS MICRO-TARGETING SO... |
| 01:13:46 |
|
I H HAVE USED THAT FACEBOOK FEATURE, AND IT DOESN'T SEEM TO WORK FOR ME. |
| 01:13:53 |
|
MAYBE IT IS A FAKE BUTTON YOU CAN PUSH. |
| 01:13:56 |
|
SORT OF LIKE PRESSING THE ELEVATOR BUTTON MORE THAN ONCE. DO YOU THINK IF IT IS JUST A PLACEBO EFFECT,... |
| 01:14:13 |
|
I THINK IT IS EFFECTIVE FOR POLITICAL CAMPAIGNS AND NONPROFITS. IN FACT, FOR THE NONPROFITS WE ARE... |
| 01:14:54 |
|
GO YR WHERE YOUR AUDIENCE IS. A LOT OF PEOPLE ARE ON FACEBOOK. INITIALLY THEY DIDN'T HAVE A HIGH RESPONSE... |
| 01:15:52 |
|
SOCIAL NETWORKING ADVERTISING IN THE 2008 CAMPAIGN, LOOKING AT REPORTS, OBAMA'S CAMPAIGN SPENTOR $640... |
| 01:16:28 |
|
IF YOU ARE GOING TO HAVE A FACEBOOK PAGE AND DEDICATE TIME TO IT, THE LIFT YOU GET -- IT IS AN IMPORTANT... |
| 01:16:41 |
|
MY NAME IS NICK AND I WORKED ON THE CAMPAIGN OUT IN THE FIELD, SO I GOT TO SEE THE TRANSFORMTIVE NATURE... |
| 01:17:44 |
|
WHEN YOU SAY "ACTION ON THE GROUND" WHAT DO YOU MEAN? |
| 01:17:47 |
|
WE TALKED ABOUT RAISING MONEY ONLINE, AND YOU TALKED ABOUT MESSAGING WITH ONLINE ADVERTISING, BUT... |
| 01:18:08 |
|
THAT'S WHA WHAT THEY DID. THE VAST MAJORITY OF YOUR ADVERTISING WAS LIST BUILDING. AND ONCE YOU HAD... |
| 01:19:31 |
|
IT DOESN'T COST AS MUCH. REQUEST ON YOUR YES ON PROP 8 THING, AT THE END, THEY COULDN'T VA BOUGHT... |
| 01:19:38 |
|
I TALKED TO THE PEOPLE WHO HANDLED THE ENTIRE YES ON 8 CAMPAIGN, THEY TOLD ME -- FIRST OF ALL, ONE... |
| 01:20:20 |
|
SO YOU ARE GOING TO TARGET EVERYBODY IN CALIFORNIA. IT TURNS OUT TO NOT COST THAT MUCH TO TARGET EVERYBODY... |
| 01:20:29 |
|
BECAUSE NOT EVERYBODY IN CALIFORNIA IS ON LINE CLICKING ON STUFF 10 HOURS A DAY, RIGHT? |
| 01:20:37 |
|
AND YOU ARE ONLY CHARGED FOR THE ADS CLICKED ON. |
| 01:20:40 |
|
ALTHOUGH, THAT IS ONE THING I DIDN'T MENTION WHEN WE TALKED ABOUT THE GOOGLE SURGE, THAT IS A C.P.M.... |
| 01:21:15 |
|
CAN I ADD ONE MORE THING? AS HUMAN BEINGS I WOULD BET EVERY ONE IN THIS ROOM HAS A CELL PHONE ON THEM,... |
| 01:22:37 |
|
YOU THINK ABOUT THE NUMBER OF PEOPLE THAT DON'T HAVE LAND LINES ANYMORE, ASK THEY ARE LITFRALLY CARRYING... |
| 01:23:08 |
|
I WAS SPEAKING TO MY FRIEND CHERYL CONTE A FEW YEARS AGO, OK, WE HAVE ABSORBED TV, WHAT'S NEXT? WELL,... |
| 01:23:47 |
|
AND IT WAS PEOPLE WHO CARED ENOUGH ABOUT THE CAMPAIGN WHO CREATE DID. |
| 01:23:57 |
|
SOMETIMES WHEN WE LAUNCH A CAMPAIGN SOMETHING DOES GO WRONG OR GOES AWRY, AND YOU NEED TO CORRECT... |
| 01:24:50 |
|
THAT'S A GREAT QUESTION. |
| 01:24:51 |
|
GOES OVER MY HEAD. |
| 01:24:57 |
|
IT IS A TOUGH ANSWER. I GUESS THERE ARE BEST PRACTICES BUT YOU ONLY SEEM TO LEARN THEM AFTER YOU MAKE... |
| 01:25:26 |
|
AND BEST PRACTICES DON'T MAKE THE BEST MISTAKES. WOULD THERE BE TOOLS OUT THERE THAT ACT AS SOME KIND... |
| 01:25:39 |
|
CERTAINLY RIGHT NOW BY THE MAJOR PORTALS, THE MAJOR AD NETWORKS TO DO IT, IF YOU WANT INDEPENDENT... |
| 01:26:39 |
|
THAT'S RIGHT. |
| 01:26:41 |
|
THAT WAS FUNNY, AND IT WOULD HAVE BEEN FUNNY NO MATTER WHO THE CANDIDATE WAS. ESSENTIALLY BEFORE A... |
| 01:27:16 |
|
MAYBE THERE ARE WAYS TO USE THESE AND BUILD CONFIDENCE IN THE MEDIUM. IT IS MY HOPE IN THE SAME PROFESSION... |
| 01:27:33 |
|
THERE ARE THREE DISCIPLINES WE HAVE TO DEAL WITH. THE CREATIVE HAS TO BE PROVED BY THE PERSON THAT'S... |
| 01:28:25 |
|
AND POOR TARGETING EXISTS AND WASTEFUL TARGETSING AS WERE YOU DESCRIBING, GETTING AN AD FOR A CANDIDATE... |
| 01:28:49 |
|
I BELIEVE WE ARE PRETTY MUCH HAVING TO END THIS SESSION, BUT |
NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.
