Role of White House Press Secretaries

Dec 18, 2008

Brookings Institution

Stephen Hess, author of What Do We Do Now? A Workbook for the President-Elect, moderated a panel on the role of the White House press secretary, especially in the outset of a new administration. Current and former White House press secretaries spoke about their experiences, the routine and daily job of the press secretary, crisis .. Read More
Stephen Hess, author of What Do We Do Now? A Workbook for the President-Elect, moderated a panel on the role of the White House press secretary, especially in the outset of a new administration. Current and former White House press secretaries spoke about their experiences, the routine and daily job of the press secretary, crisis management, maintaining good relations with the news media, and the changing nature of the media and the news cycle. Following their remarks they answered questions from the audience.

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TRANSCRIPT

TIME SPEAKER TEXT
00:00:25 Unidentified Speaker THE NEXT DAY YOU ARE DODGING SHOES FROM FOREIGN JOURNALISTS. I WAS IMPRESSED WITH PRESIDENT BUSH'S...
00:03:38 Unidentified Speaker YOU HAVE ALL HAD THE SAME JOBS, THE SAME TITLE, EVEN THE SAME WONDERFUL OFFICE IN THE WEST WING, 25...
00:05:23 Unidentified Speaker IN SOME WAYS I THINK MY LIFE WAS THE AREA -- EASIER BECAUSE THERE WAS NO 24-HOUR A DAY TELEVISION,...
00:06:10 Unidentified Speaker LET'S MOVE ONTO MIKE'S THE DAY. BY NOW, CNN HAD BECOME BIG TIME.
00:06:17 Unidentified Speaker JUST TO REMIND EVERYONE HOW RAPIDLY THE INTERNET HAS COME TO DOMINATE SO MUCH. WHEN I LEFT IN 1998,...
00:07:18 Unidentified Speaker THAT BERGEN -- THAT LEADS US TO DANA, DO YOU EVER GET HOME?
00:07:24 Unidentified Speaker LUCKILY WITH THIS NEW CYCLE, TECHNOLOGY CAME ALONG WITH IT. I CAN TAKE OFFICE ANYWHERE. WE DON'T REALLY...
00:07:58 Unidentified Speaker WHAT DO YOU THINK THE ADAPTATION WILL BE ON GENERAL 20 IF WHEN THE FIRST INTERNET CANDIDATE FOR PRESIDENT...
00:08:19 Unidentified Speaker IN MY OPINION IT DOES NOT. I DON'T THINK WE SHOULD WANT IT TO. THERE IS SOMETHING ABOUT HAVING TO...
00:08:48 Unidentified Speaker ANYBODY WANT TO SPECULATE ABOUT THE WORLD OF PRESS CORPS WHEN OBAMA BECOMES PRESIDENT?
00:08:59 Unidentified Speaker THERE HAS BEEN AN EVOLUTION AS THE TECHNOLOGIES OF THE WEB HAVE COME TO CHANGE BOTH THE MEDIA AND...
00:10:35 Unidentified Speaker WE ARE ON DIFFERENT WAVE LENGTHS. BARACK OBAMA BECOMES PERHAPS THE MOST INTERESTING PRESIDENT OF OUR...
00:13:30 Unidentified Speaker IT IS HARD TO BOIL IT DOWN TO ONE THING. I HAD A CHANCE TO GET TO KNOW ROBERT A LITTLE BIT. WE HAD...
00:13:53 Unidentified Speaker ONE OF THE THINGS IS TO KNOW YOUR AUDIENCE. I TRY TO MAKE SURE THAT I READ EVERYTHING THAT THE REPORTERS...
00:15:24 Unidentified Speaker DO THEY STILL HAVE A GAGGLE?
00:15:29 Unidentified Speaker THE GAGGLE WAS STARTED BY LARRY SPEAKES IN THE REAGAN ADMINISTRATION. IT WAS AN ON THE RECORD, MORE...
00:16:35 Unidentified Speaker PROFESSOR MCCURRY, CRISIS MANAGEMENT 101.
00:16:42 Unidentified Speaker I HAVE TO " DANA IN TALKING ABOUT BRIEFING SKILLS 101 IN A FORTHCOMING ARTICLE THAT IS IN THE "NEW...
00:18:22 Unidentified Speaker AND YOU NEVER GET IN TROUBLE FOR THINGS YOU SAY.
00:18:27 Unidentified Speaker THIS IS A CONSTANT IRRITANT TO ME BUT WE ARE HELD TO A DIFFERENT LEVEL OF ACCURACY. WE HAVE TO BE...
00:18:53 Unidentified Speaker RON, YOU HAD A CRISIS TO MANAGE CALLED THE VIETNAM WAR.
00:19:08 Unidentified Speaker IT WAS A MIXED BLESSING FOR ME TO HAVE BEEN A REPORTER AND TO ACTUALLY HAVE COVERED THE WHITE HOUSE...
00:20:37 Unidentified Speaker LET'S SAY THE RULES AT THE END. BECAUSE MIKE MCCURRY HAS SEEMED TO SLIP OFF AS CRISIS. HE DID NOT...
00:22:44 Unidentified Speaker THE THREE OF YOU ARE SOUNDING AWFULLY APPEAR TO ME. CERTAINLY THERE ARE TECHNIQUES TO GET AROUND WHEN...
00:23:13 Unidentified Speaker YOU CAN NEVER LIED TO REPORTERS. -- LIKE TO REPORTERS. AT THE SAME TIME, THERE WILL BE CERTAIN THINGS...
00:24:15 Unidentified Speaker THAT IS AN INTERESTING DIFFERENCE BETWEEN THE WHITE HOUSE AND THE STATE DEPARTMENT. AT THE STATE DEPARTMENT,...
00:24:37 Unidentified Speaker THEY JUST PEEL THE ONION AWAY UNTIL THERE IS NOTHING LEFT AND YOU ARE THE ONES CRYING. AT THE WHITE...
00:25:49 Unidentified Speaker I GOT THAT ONCE FROM SOMEONE IF THEY'RE POOR AS YOUR QUESTION THAT YOU -- ABOUT A STORY YOU DON'T...
00:26:28 Unidentified Speaker WHEN YOU MOVE ON TO PRESIDENTIAL PRESS CONFERENCES. THERE ARE ELEMENTS THERE THAT YOU CAN PASS ON...
00:26:52 Unidentified Speaker WE DID UNTIL THE CAMPAIGN GOT UNDER WAY. THEN HE WITHDREW FROM THAT. I CANNOT TELL YOU HOW MANY WE...
00:27:17 Unidentified Speaker DO YOU HAVE TO ADD DAYS?
00:27:22 Unidentified Speaker I ALWAYS LISTEN TO EVERYTHING AND WATCH AND READ EVERYTHING THAT THE REPORTERS IN THE BRIEFING ROOM...
00:28:27 Unidentified Speaker I HAVE NOTICED IN PRESIDENT ELECT OBAMA'S PRESS CONFERENCES, HE HAS A CARD AND HE CALLS ON A PARTICULAR...
00:28:46 Unidentified Speaker THE ACTIVE PREPARING FOR PRESS CONFERENCE, WE WORK THROUGH THE COLLEGE OF CHARLESTON WE HAD THE BULLY...
00:30:01 Unidentified Speaker HOW COME YOU'RE PRESIDENTS HAD SO FEW PRESS CONFERENCES?
00:30:05 Unidentified Speaker THEY CAN ALSO DIVERT TO THE WILDERNESS THE THINGS YOU DON'T WANT TO TALK ABOUT.
00:30:12 Unidentified Speaker I THINK WE ANSWERS A LOT -- ANSWERED A LOT OF QUESTIONS FROM THE PRESS. I THINK ONLY ONE TIME HAVE...
00:31:16 Unidentified Speaker THEY ALWAYS START WITH A MESSAGE, DON'T THEY?
00:31:18 Unidentified Speaker NOT NECESSARILY.
00:31:24 Unidentified Speaker I THINK EVERY PRESIDENT PREPARES A FAMILY. I KNOW IT HAD BEEN ACCUSTOMED TO DO MAKE BELIEVE PRESS...
00:32:23 Unidentified Speaker WE ALL REPORT TO THE CHIEF OF STAFF. ONE OF THE NICE THINGS ABOUT WORKING FOR PRESIDENT BUSH IS THAT...
00:32:56 Unidentified Speaker HOW DO YOU RELATE TO SOMEONE WHO IS CALLED THE DIRECTOR OF COMMUNICATIONS?
00:33:03 Unidentified Speaker ED GILLESPIE AND I WORK WELL TOGETHER. HE HAS A LOT OF RESPONSIBILITIES. COMMUNICATIONS PART OF IT...
00:33:49 Unidentified Speaker I AM MAKING THIS SOUND AS THOUGH -- THOUGH THIS IS A STATEMENT. THE SENIOR STAFF MEET WITH RONALD...
00:34:01 Unidentified Speaker WE DO THAT. THERE ARE LOTS OF DIFFERENT WAYS TO DO THAT. I WILL NEVER FORGET A MONTH AND A HALF AGO...
00:35:16 Unidentified Speaker THAT STRUCTURE, WHICH IS LARGELY WHAT EXISTED IN THE CLINTON WHITE HOUSE AS WELL AS OTHERS IS LARGELY...
00:36:54 Unidentified Speaker WRONG, WE TALKED ABOUT PART OF THIS BEFORE, THE QUESTION OF GETTING INFORMATION AND ACCESS NOT FROM...
00:37:15 Unidentified Speaker THAT IS THE MOST IMPORTANT ISSUE THAT WE COULD TALK ABOUT. EVERYBODY HAS A DIFFERENT CONCEPT OF THE...
00:39:32 Unidentified Speaker WE HAVEN'T HAD A LOT OF PROBLEMS WITH THAT. SOMETIMES THEY THINK THEY ARE PROTECTING YOU IF THE DATE...
00:40:20 Unidentified Speaker IT IS NOT WHAT YOU KNOW THAT GIVES YOU IN TROUBLE, IT IS WHAT SOMEONE FORGOT TO TELL YOU. IT ALSO...
00:40:53 Unidentified Speaker WHAT ARE THE GRAY -- ONE OF THE GREAT LESSONS I LEARNED, WHEN I FIRST CAME IN, AL HAIG WAS HIS CHIEF...
00:41:30 Unidentified Speaker MARLIN FITZWATER HAD A GREAT LINE. MARLON TOLD HIM ONE TIME, YOU ONLY KNOW 50% OF WHAT IS GOING ON...
00:41:44 Unidentified Speaker NOW THE MOST DIFFICULT QUESTION SO FAR, THE ONE MOST LIKELY TO GET YOU IN TROUBLE. HOW DO ASSESS THE...
00:42:16 Unidentified Speaker DO I GET TO EXPLAIN MY ANSWER? YOU CAN DO THAT LATER.
00:42:22 Unidentified Speaker 50.
00:42:25 Unidentified Speaker MIKE? BILL CLINTON?
00:42:30 Unidentified Speaker 7.5.
00:42:35 Unidentified Speaker I HAVE TO WORK HERE FOR 32 MORE DAYS. WE WILL GIVE YOU -- THE ONES WHO SIT IN THE ROOM? I WOULD SAY...
00:43:13 Unidentified Speaker IT IS INTERESTING, BECAUSE RON, YOU GIVE THEM A LOWER MARK.
00:43:21 Unidentified Speaker YOU HAVE TO REMEMBER WHEN THAT WAS. IT WAS RIGHT AFTER ZIEGLER AND WATERGATE. MY IMMEDIATE PREDECESSOR...
00:44:46 Unidentified Speaker FAIR ENOUGH. I AM A LITTLE SURPRISE, MIKE IN YOUR 7.5.
00:45:00 Unidentified Speaker I AGREE WITH DANA THAT THE REPORTERS WHO SHOW UP WHO ARE REGULARLY ASSIGNED TO THAT BEAT ARE AMONG...
00:46:20 Unidentified Speaker YOU HAVE A LAST CRACK AT THAT QUESTION.
00:46:29 Unidentified Speaker NEWSPAPERS INCREASINGLY HAVE NEWS ANALYSIS PIECES. FOR A PRESS SECRETARY, IN MANY CASES, OFTENTIMES...
00:47:23 Unidentified Speaker NOW THE QUESTION OF PROPOSALS OR SUGGESTIONS HOW DID YOU SUGGESTED, FOR THE NEW PRESS SECRETARY?
00:47:36 Unidentified Speaker NEVER LIE AND NEVER COVER UP. NEVER GIVE A REPORTER INFORMATION OFF THE RECORD UNLESS YOU WANT TO...
00:48:48 Unidentified Speaker MIKE, YOUR TURN?
00:48:53 Unidentified Speaker THAT IS A GREAT LIST. THE ONLY THING I WOULD ADD TO IT WOULD BE TO FIGURE OUT HOW TO UNDO SOMETHING...
00:50:10 Unidentified Speaker WHEN THE MANAGER IS TRANSPARENT WITH A NEW PRESIDENT COMING IN, IT COULD SERIOUSLY GO BACK AND CLOSE...
00:50:18 Unidentified Speaker YES. WHAT THE PURPOSE OF THE BRIEFING IS TO ELIMINATE AND PROVIDE ADDITIONAL MATERIAL AND INFORMATION...
00:51:33 Unidentified Speaker THAT IS NOT WHAT I AM SAYING. A TRANSCRIPT GETS MADE. PEOPLE DO HAVE ACCESS TO THE MATERIAL. THEY...
00:51:56 Unidentified Speaker I THINK THE HORSE IS OUT OF THE BARN. IT IS INTERESTING TO THINK ABOUT. I DO THINK PEOPLE PLAY WITH...
00:52:26 Unidentified Speaker WHAT YOU READ ON THE FRONT PAGE OF THE NEW YORK TIMES TODAY AND THE SHRINKING WASHINGTON BUREAU, YOU...
00:53:04 Unidentified Speaker TAKE A LOOK AT THIS BOOK AND YOU CAN SEE IT HAPPENING. NO. 30 IS CLOSED DOWN SAN DIEGO TRIBUNE. CROSS...
00:54:09 Unidentified Speaker ROBERT GIBBS IS GOING TO BE LOOKING AT A LOT OF EMPTY CHAIRS.
00:54:14 Unidentified Speaker I DON'T THINK SO. IT WILL BE STANDING ROOM ONLY FOR ABOUT 10 MONTHS, AND THEN IT WILL DROP OFF AFTER...
00:54:24 Unidentified Speaker THERE WILL BE MORE NEW MEDIA. BUT THE OBAMA ORGANIZATION HAS DEMONSTRATED THAT IT IS VERY MUCH OF...
00:55:58 Unidentified Speaker WE SAY SOMETHING NOW AND IN TAX SOMEBODY INSTANTLY. I REMEMBER HAVING SOME FROM LEBANON TELL ME THAT...
00:56:37 Unidentified Speaker LET'S OPEN IT UP TO SOME QUESTIONS.
00:56:45 Unidentified Speaker CAN WE GET A MICROPHONE BACK THERE. TELL US YOUR NAME FOR THE RECORD.
00:56:54 Unidentified Speaker I WANT TO TALK A LITTLE BIT ABOUT THE FUTURE, LIKE THE OBAMA PRESS OFFICE. OVER THE SUMMER, WE SAW...
00:58:08 Unidentified Speaker I DO THINK THAT'S A POSSIBILITY. WE DO SOMETHING NOW CALLED "ASK THE WHITE HOUSE" THAT IS LIKE A BLOCK...
00:59:19 Unidentified Speaker WHAT YOU DESCRIBE IS THE DREAM OF EVERY PRESIDENT AND EVERY PRESS SECRETARY, WHICH IS TO BE ABLE TO...
00:59:57 Unidentified Speaker I AGREE THAT HAVING A MORE INTERACTIVE DIALOGUE WITH THE AMERICAN PEOPLE IS ONE OF THE THINGS THE...
01:01:22 Unidentified Speaker BACK THERE.
01:01:28 Unidentified Speaker THANK YOU. I'M FROM AMERICAN UNIVERSITY. WHO ACTUALLY HAS FOLLOWED THE PRESIDENT INTO RETIREMENT?...
01:01:57 Unidentified Speaker HOW HAS PRESIDENT CLINTON INTERACT WITH THE PRESS IN RETIREMENT? HE HAS A PRESS OFFICE AT THE WILLIAM...
01:02:41 Unidentified Speaker HE WILL GET THE FIRST GENTLEMAN'S PRESS SECRETARY.
01:02:44 Unidentified Speaker I THINK THERE ARE PROBABLY SOME VERY ELABORATE RULES ABOUT HOW AVAILABLE HE IS GOING TO BE TO THE...
01:02:55 Unidentified Speaker WITH THEIR SECOND PART TO THAT?
01:03:01 Unidentified Speaker -- WAS THERE A SECOND PART TO THAT QUESTION?
01:03:04 Unidentified Speaker HE WILL HAVE SOMETHING CALLED THE FREEDOM INSTITUTE ON THE SOUTHERN METHODIST UNIVERSITY CAMPUS WHICH...
01:04:24 Unidentified Speaker I AM WITH THE CENTER HERE A BROOKINGS. EARLIER, HE SAID PRESS SECRETARIES HAVE A SEAT AT THE TABLE...
01:05:12 Unidentified Speaker I HAVE ALWAYS SAID I THINK YOU CAN BE IN OUR ADMINISTRATION AS AN ACT OF THE PRESS SECRETARY AS YOU...
01:06:39 Unidentified Speaker I THINK YOU HAVE TO LEARN TO DISCERN WHICH MEETINGS YOU NEED TO BE AT. DOOR AND LESS SCHEDULING MEETINGS...
01:07:35 Unidentified Speaker DANA PERINO, DOES THE VICE PRESIDENT HAVE A PRESS SECRETARY AND HOW THEY RELATE?
01:07:40 Unidentified Speaker YES, HE DOES. I SAW ONE OF THE THINGS HE SAID IN THE "WASHINGTON TIMES" THIS MORNING AND HE SAID HE...
01:08:03 Unidentified Speaker DO YOU TALK BACK AND FORTH ABOUT HOW HE WILL ANSWER OR HANDLE CERTAIN STORIES?
01:08:10 Unidentified Speaker SOMETIMES, BUT WE ARE USUALLY ON THE SAME PAGE SO THERE ARE NO PROBLEMS.
01:08:17 Unidentified Speaker TALKING ABOUT PREPARING FOR A PRESS CONFERENCE -- PRESS CONFERENCES, VICE-PRESIDENT GORE USED TO PREPARE...
01:08:38 Unidentified Speaker SOMETIMES THE VICE PRESIDENT JOINS US FOR THOSE BUT NOT ALL THE TIME.
01:08:44 Unidentified Speaker NELSON ROCKEFELLER WAS THE PRESS -- THE VICE PRESIDENT UNDER FORD. THE GREAT THING HE BROUGHT TO THE...
01:09:03 Unidentified Speaker I WORK FOR AN INDIAN MULTINATIONAL GROUP THAT USED TO BE IN THE STATE DEPARTMENT DOING SOME WORK THERE....
01:09:30 Unidentified Speaker THERE ARE NOT AS MANY AS THERE MIGHT BE IN THE FUTURE. I THINK THEY'RE PROBABLY QUITE OPEN TO IT,...
01:10:12 Unidentified Speaker WAS NOT SOME SORT OF DISPUTE OR HISTORY ABOUT BLOGGERS HAVING CREDENTIALS AT THE WHITE HOUSE?
01:10:21 Unidentified Speaker IT IS VERY HARD SOMETIMES -- HOW DO YOU DECIDE WHO IS A JOURNALIST AND WAS NOT? A BLOTTER CAN BE A...
01:10:51 Unidentified Speaker I ALWAYS FELT THOSE KINDS OF DECISIONS YOU SENT BACK TO THE WHITE HOUSE CORRESPONDENTS ASSOCIATION...
01:11:20 Unidentified Speaker I DID NOT, BUT ARI DID. HE IS BRAVER THAN I AM.
01:11:26 Unidentified Speaker I WOULD INVARIABLY BE ASKED BY NEWS ORGANIZATIONS THAT WERE UP AND RISING, SOME OF THE NEWER CREATIONS,...
01:11:54 Unidentified Speaker I AM FROM THE MITCHELL REPORT. I WANT TO ASK A QUESTION THAT COMES TO THE POINT ABOUT ONE NEVER LIES...
01:12:43 Unidentified Speaker YOU MIGHT AS WELL, EVERYONE ELSE DOES. [LAUGHTER]
01:12:51 Unidentified Speaker FOR THOSE TOO YOUNG TO NOT KNOW --
01:12:56 Unidentified Speaker I BELIEVE A LARGE CHUNK OF THE AMERICAN PUBLIC KNEW THAT WAS THE CASE. I WOULD SAY THE SAME THING IS...
01:14:30 Unidentified Speaker I HAVE AN EASIER TIME OF THAT, SO I WILL GO FIRST. WE HAVE TALKED A LOT ABOUT HOW YOU DO THAT JOB...
01:17:58 Unidentified Speaker I COULD NOT DISAGREE WITH YOU MORE. I THINK THE RECORD ON THIS WILL SHOW THAT THE ADMINISTRATION SOUGHT...
01:19:43 Unidentified Speaker WE HAVE A HAND UP BACK THERE.
01:19:48 Unidentified Speaker MY QUESTION RELATES TO SOMETHING THAT HAS BEEN BROUGHT UP REPEATEDLY ABOUT THE EFFECT OF THE DECLINE...
01:21:57 Unidentified Speaker I THINK YOU TOUCHED ON A NUMBER OF CONFLICTING TRENDS IN SOCIETY. THE OLD, TRADITIONAL NEWSPAPER IS...
01:23:27 Unidentified Speaker I DON'T THINK THERE IS ANYTHING ABOUT MORE INFORMATION BEING MADE AVAILABLE THAT IS BAD. SO IF MORE...
01:25:33 Unidentified Speaker I WOULD SAY THERE IS NO SHORTAGE OF PRESS OFFICERS. THE AGENCIES THAT TRY TO GET ATTENTION AND MAINSTREAM...
01:26:13 Unidentified Speaker BUT TO THE POINT OF WHETHER THERE WILL BE A DIMINUTION OF THE PRESIDENT'S VOICE -- HE STILL HAS THE...
01:26:43 Unidentified Speaker I WILL CLOSE THE PROGRAM IN THIS WAY. WHEN OUR GUESTS FOR HERE, AND OUR EQUIVALENT OF THE GREEN ROOM,...

NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.

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