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| TIME | SPEAKER | TEXT |
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| 00:00:04 |
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POLITICAL CAMPAIGNS USE THE INTERNET FOR MORE PURPOSES AND WITH GREATER IMPACT IN 2008 THAN IN ANY... |
| 00:00:31 |
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TO THE SCHOOL OF MEDIA AND PUBLIC AFFAIRS, GEORGE WASHINGTON UNIVERSITY, THOSE OF YOU THAT ARE IN THIS... |
| 00:02:53 |
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(music) (music) SO WHAT DOES IT ALL MEAN AND WHAT IS DOES THE CHANGING MEDIA LANDSCAPE MEAN TO THE... |
| 00:11:26 |
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MINDY FENN, A REPUBLICAN NEW MEDIA STRATEGIST, HAS JUST LAUNCHED THE WEBSITE REBUILD THE PARTY.COM,... |
| 00:12:26 |
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FIRST, THANK YOU FOR BEING HERE AND IT'S GREAT TO BE ON THIS STAGE BECAUSE I SPENT THE PAST TWO YEARS... |
| 00:17:32 |
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THANK YOU. JOE, WILL YOU TELL US THE REAL STORY OF HOW YOUR CAMPAIGN CREATED THE PERFECT STORM? |
| 00:17:38 |
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WELL, SINCE WE'VE GOT STEVE HERE, I THOUGHT I'D TALK A LITTLE ABOUT CONTENT AND YOUTUBE, AND IF YOU'RE... |
| 00:20:39 |
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BEFORE YOU MOVE ON, CAN YOU BROOFLY TOUCH UPON WHY IT WORKED BECAUSE OF THE ORGANIZATION OF THE CAMPAIGN... |
| 00:20:55 |
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I THINK CREATING THE SPACE FOR THAT CONTENT TO EXIST AND FOR THAT CHANNEL TO EXIST, TO REALLY GET... |
| 00:22:14 |
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ALL RIGHT, THANK YOU. MINDY, IN YOUR MIND, ASSESSING -- BECAUSE YOU'RE WITH ONE OF THE PRESIDENTIAL... |
| 00:22:31 |
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THAT'S A GREAT QUESTION. AS YOU MAY HAVE GATHERED FROM KAREN'S INTRODUCTION I'M A WALKING CARICATURE... |
| 00:27:29 |
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OKAY, THANK YOU. AND CHUCK, YOU'VE BEEN INVOLVED IN COVERING POLITICS FOR NUMEROUS CYCLES. HOW DID... |
| 00:27:46 |
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THE BIGGEST THING, I THINK, THE CHANGE THAT I KNOW ALL OF MY COLLEAGUES FELT AT NBC IS I THINK FOR... |
| 00:28:49 |
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[INAUDIBLE] |
| 00:28:52 |
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THANK GOD FOR THOSE FOLKS. I WAS STRUCK BY THIS VIDEO IN THIS RESPECT. WE WERE ALL AWE-STRUCK BY ... |
| 00:31:33 |
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: A FOR-PROFIT AND THAT'S ANOTHER STORY AND I DON'T KNOW IF THAT'S A GOOD THING OR NOT IF WE ARE... |
| 00:36:05 |
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THANK YOU. SO STEVE HOW MUCH TRAFFIC -- I KNOW YOU CAN BE SOMEWHAT GUARDED WITH NUMBERS. |
| 00:36:13 |
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I'M GOING TO BE THE STATS PERSON. |
| 00:36:16 |
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CONFY THE PERCENTAGE OF NUMBERS OF PEOPLE GOING TO LOOK AT POLITICAL VIDEO AND HOW MUCH WAS GENERATED... |
| 00:36:36 |
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WELL, IT HAS BEEN AN INTERESTING YEARS FOR YOUTUBE. AS JOSE MENTIONED WE DIDN'T EVEN EXIST WITH THE... |
| 00:44:42 |
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CAN YOU TALK ABOUT HOW -- NOW THAT YOU HAVE YOUR NOTES, MEDIA LANDSCAPE HAS BEEN ALTERED FOREVER AND... |
| 00:45:00 |
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IT WAS DISSOLVED YESTERDAY AND WENT INTO BANKRUPTCY TODAY. FIRST OF ALL, THIS IS A TRANSFORMATION... |
| 00:46:09 |
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BECAUSE BECAUSE IF THEY HAD ONLY BEEN WATCHED ON CBSNEWS.COM THEIR REACH WOULD HAVE BEEN SIGNIFICANTLY... |
| 00:48:14 |
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AND CABL AND CANDIDATES WERE GOING ON TALK SHOWS AND ASKING -- HEARING QUESTIONS FROM VOTERS. THE... |
| 00:57:01 |
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GREAT. THANK YOU. THANK YOU TO ALL OF YOU. WELL, WE WANT TO OPEN IT UP TO QUESTIONS. I'M GOING TO... |
| 00:57:44 |
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WELL, THE SHORT ANSWER IS YOU'LL HAVE TO WAIT AND SEE BUT, I THINK, IF YOU GO BACK TO HIS SPEECH HE... |
| 00:59:07 |
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AND, YOU KNOW, I'M SURE YOU'RE FAMILIAR FORMER CLINTON PRESS SECRETARY WROTE A PIECE IN A PRESIDENTIAL... |
| 00:59:37 |
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I THINK THERE ARE A LOT OF INTERESTING DETAILED MOVES THAT FALL ALONG THAT LINE AND I'D ENCOURAGE... |
| 00:59:46 |
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IF THERE'S A PARTICULAR PERSON ON THE PANEL -- |
| 00:59:48 |
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I'D JUST LIKE TO SAY ONE -- ONE THING. |
| 00:59:52 |
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PLEASE. |
| 00:59:53 |
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IN RESPONSE TO THAT. SPEAKING FOR THE JOURNALISTS ON THE PAM AND OUT IN THE PARTICIPATE -- PANEL AND... |
| 01:00:23 |
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BUT TO ADD TO THAT -- BUT TO ADD TO THAT POINT, SINCE OUR NUM NUMEROUS ARE SHRINKING, THERE'S A FASCINATING... |
| 01:01:04 |
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I THINK IT'S BETTER THAT MORE PEOPLE HAVE ACCESS TO THE DATA AND PEOPLE CAN COMMENT FOR FIVE DAYS... |
| 01:01:14 |
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LET ME TALK TO YOU, YOU KNOW, DO YOU FEEL THAT GIVEN WHAT WE CAN EXPECT TO SEE OF THIS NEXT ADMINISTRATION... |
| 01:01:24 |
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WELL, I THINK -- LOOK, I THINK NBC -- I'VE BEEN ADVOCATING THAT WE SHOULD NOT BE IN THE BREAKING NEWS... |
| 01:02:41 |
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WHO CARES ARE THE PEOPLE -- THIS IS WHY I THINK, FRANKLY, THE MOST INTERESTING THING COMING TO THE... |
| 01:03:06 |
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IT IS. YEAH, I THINK WE PICK OUR SPOTS IS WHAT IT IS, OKAY? AND I THINK WE'RE GOING TO BE GOOD AT... |
| 01:04:23 |
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CAN EVERYBODY HEAR ME. IS IT ON. MY NAME IS HARRIS DAVIDSON. I'M A FRESHMAN AT GW AND MY QUESTION... |
| 01:05:01 |
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CAN I TAKE THE LARGER PREMISE OF THIS QUESTION. OUTDATED LAWS. WE HAVE A SERIOUS PROBLEM IN GOVERNMENT... |
| 01:05:34 |
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AND BECAUSE OF WHAT YOU SAID. THERE'S SO MANY LAWS ON THE BOOKS, YOU KNOW, AND I WAS TALKING WITH... |
| 01:06:26 |
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THAT'S WHY HE'S LETTING HIS MOTHER-IN-LAW LIVE IN HIS HOUSE. |
| 01:06:29 |
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I THINK -- SOMETHING I LIKE TO TALK ABOUT IS THE PERPETUALLY CHANGING PLAYBOOK. IT'S THE FACT -- YOU... |
| 01:08:41 |
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THAT'S A REALLY -- THAT'S A REALLY, REALLY GOOD POINT. NEXT QUESTION. |
| 01:08:50 |
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I'M MARK AT GW LAW I JUST FINISHED A CAMPAIGN MANAGER ON A CONGA RACE. THE FACT OF THE MATTER IS MOST... |
| 01:09:27 |
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I'LL COMMENT ON THAT. DID YOU USE VIDEO IN YOUR CAMPAIGN ACTUALLY |
| 01:09:30 |
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YES |
| 01:09:33 |
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WHICH CAMPAIGN WAS. |
| 01:09:36 |
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CHRIS HACKETT FROM PENNSYLVANIA. |
| 01:09:39 |
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WE SAW CAMPAIGNS USE VIDEO MORE OFTEN SENATORIAL AND GUBERNATORIAL THAN THE CONGRESSIONAL. THERE... |
| 01:11:05 |
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I WOULD LIKE ONE THING TO THAT AND THAT IS -- IMAGINE THAT WHAT YOU KNOW ABOUT A POLITICAL FIGURE... |
| 01:12:00 |
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LET ME MAKE A QUICK COMMENT TOO. IT'S INTERESTING HOW POLITICAL CAMPAIGNS CAN BE A MICROCOSM GENERALLY... |
| 01:12:27 |
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THANK YOU. |
| 01:12:28 |
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YOU KNOW, THEY ARE THE LOYAL ONES WHO WILL COME IN AND STUFF ENVELOPES AND STAMP LETTERS AND, YOU... |
| 01:13:00 |
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RIGHT. THANK YOU. |
| 01:13:04 |
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I'M A VISITING SCHOLAR AT THE ASIAN STUDIES OF GW. MY QUESTION IS REGARDING TO THE KATIE COURIC ISSUE... |
| 01:13:41 |
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DO YOU WANT TO REPHRASE THE QUESTION? |
| 01:13:46 |
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IS IT A PROBLEM THAT MORE PEOPLE SEEING IT ON THE YOUTUBE. |
| 01:13:52 |
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MORE PEOPLE SAW THE TINA FEY CLIP THAN THE ACTUAL INTERVIEW. |
| 01:13:58 |
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THE EVOLUTION OF MISS PALIN WITHOUT SEEING THE REAL INTERVIEW JUST AN IMPERSONATION. |
| 01:14:07 |
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WHAT'S INTERESTING ABOUT THAT IS, CHUCK ASKED THAT QUESTION OF HOW MANY PEOPLE HERE WATCHED, YOU KNOW,... |
| 01:15:24 |
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THIS IS A CASE WHERE YOU GOT -- LOOK, THERE'S NOTHING YOU CAN DO ABOUT THIS, YOU KNOW, YOU HAVE A... |
| 01:16:45 |
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I ALSO -- I MEAN, IT'S WHY -- WHY I CALL IT A PERFECT STORM BECAUSE ALL THESE THINGS HAD ALIGN AND... |
| 01:17:30 |
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YOU CAN HAVE A INSPIRING CANDIDATE WHO INSPIRES 10 PEOPLE BUT IF YOU HAVE THREE TO WORK THAT'S ALL... |
| 01:18:28 |
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CAMPAIGNS TAKE ON THE PERSONALITY OF THE MANAGEMENT STYLE OF THE CANDIDATE. HILLARY CLINTON'S WAS... |
| 01:18:48 |
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IT WAS A REALLY GOOD ONE THE FIRST TIME YOU SAW IT. [LAUGHTER] |
| 01:18:58 |
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I BOUGHT IN FOR A LITTLE WHILE. AND, YOU KNOW, OBAMA BELIEVED IN THIS IDEA THAT YOU SORT OF JUST ... |
| 01:19:07 |
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I WANT TO -- |
| 01:19:09 |
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HE WAS ABLE TO TAKE ADVANTAGE OF ALL THIS. |
| 01:19:11 |
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I'M GLAD YOU MENTIONED POP CULTURE. I WAS JUST IN THE GROCERY STORE AND OBAMA IS ON THE COVER OF THE... |
| 01:19:32 |
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THE MOVIES COST $100 TO GO TO A MOVIE. |
| 01:19:37 |
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I HAVEN'T BEEN TO THE MOVIES SO LONG I COULDN'T TELL YOU. |
| 01:19:41 |
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POP CULTURE AND HOW THAT PERMEATED FROM THE BOTTOM UP. ANOTHER THING I WANTED TO MAKE IS THIS IDEA... |
| 01:20:34 |
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AND DIDN'T HE USE TOP INVADE PEOPLE'S iPHONES AND YOU TOOK INFORMATION OUT OF IT. [LAUGHTER] |
| 01:20:40 |
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I HEARD THERE WAS SOME TWO-WAY INFORMATION THAT IS SHARED? |
| 01:20:46 |
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I THINK THE INTERVIEW FOR SOURCE MAGAZINE WAS REALLY SUCCESSFUL. [LAUGHTER] |
| 01:20:50 |
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HE WAS ON VIBE. |
| 01:20:52 |
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WHY DON'T WE TAKE ANOTHER QUESTION. [INAUDIBLE] |
| 01:21:00 |
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ARTS AND SCIENCES. THIS QUESTION IS DIRECTED AT YOU, MR. TODD, BUT I WOULD LOVE TO HEAR ANYBODY ELSE'S... |
| 01:22:05 |
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AGAIN, I SAID -- I THINK WE HAVE TO PICK OUR SPOTS AND I ACTUALLY THINK WE HAVE TO SLOW DOWN. I THINK... |
| 01:24:58 |
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I THINK IT'S IMPORTANT, HOWEVER, TO RECOGNIZE THAT DIFFERENT KINDS OF JOURNALISM DIFFER HERE. I THINK... |
| 01:27:06 |
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I THINK WE HAVE TIME FOR A REALLY QUICK QUESTION AND THEN WE'RE GOING TO HAVE TO END OUR CONVERSATION... |
| 01:27:20 |
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I'M ERIC AND I'M A FRESHMAN AT GW. SEVERAL OF YOU TALKED ABOUT CUTTING BACK AT THE NEWS ORGANIZATIONS... |
| 01:27:47 |
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THE GOOD NEWS IS YOU DON'T EARN A BIG FAT SALARY AND GREAT BENEFITS, IT'S A GREAT TIME TO GET INTO... |
| 01:27:53 |
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NO. I'M NOT SAYING THAT BUT I'LL TELL YOU THIS. AND I THINK THAT THIS IS WHERE JOURNALISM IS GOING.... |
| 01:29:29 |
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JUST A QUICK COMMENT. YOU KNOW, OBVIOUSLY, YOU'LL NEED A SALARY AND A WAY TO SURVIVE BUT -- I MEAN,... |
| 01:30:32 |
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THERE'S A NEW WAY FOR CONTENT ONLINE AND YOU HAVE TO FIND THAT CROWN JEWEL ON NBC OR ABC TO GET SEEN.... |
NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.
