Jan Van Meter talked about the historical context of several catchphrases and slogans that have been used throughout American history. From the 1775 proclamation during the American Revolution to "don't fire until you see the whites of their eyes" to Union Admiral David Farragut's 1864 direction at the Battle of Mobile Bay to "damn the torpedoes, full speed ahead" and the plea from a young boy to baseball player Joe Jackson following his testimony for fixing the 1919 World Series, "Say It Ain't So Joe." Jan Van Meter discusses his book with communications strategist Alan Ampolsk at the Book Culture bookstore in New York City. Mr. Meter answered questions from the audience. Jan Van Meter is the author of Tippecanoe and Tyler Too: Famous Slogans and Catchphrases in American History, published by the University of Chicago Press.