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FROM THE 2008 VIRGINIA FESTIVAL OF THE BOOK, A PANEL DISCUSSION ON THE SELF PUBLISHING. THE PANEL... |
| 00:03:02 |
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MY NAME IS CHARLES BRUCE, THE CO-AUTHOR OF THE "REBEL KING" SERIES. CAROLYN BRUCE IS MY CO-AUTHOR... |
| 00:03:56 |
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WE PLAN ON HAVING A TOTAL OF FIVE. AT THIS TIME HE KEEPS TELLING ME WE MAY HAVE A SIXTH. THERE IS... |
| 00:05:37 |
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MY NAME IS ROBERT FANNEY, R.I. FANTASY NOVELS FOR TEENS AND YOUNG ADULTS. THE SERIES I'M WORKING ON... |
| 00:06:44 |
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MY NAME IS JEFF WINNER. I WROTE THE BOOK, "THE STRAND PROPHECY", WHICH IS A STORY ABOUT A SCIENTIST... |
| 00:09:09 |
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THANK YOU. DAN LIKE TO FIRST ASK AS ZERO TO BOOK THE TWO PLAN FROM THE START TO SELL PUBLISHED OR... |
| 00:09:30 |
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KNIGHTLEY MY GRANDFATHER TOLD ME THAT I DESCENDED FROM THE KING ROBERT BRUCE WAS ABOUT FIVE YEARS... |
| 00:11:40 |
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I USURPED HIS BOOK IS WHAT I DID HE TURNED ME LOOSE ON IT TO SO-CALLED ENDED AND IT WOULD BE SO MUCH... |
| 00:11:57 |
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ANYWAY, I THINK THE COMBINATION WORKED REALLY WELL AND E-MAIL THE CAPTORS BACK-AND-FORTH, AND THAT... |
| 00:12:32 |
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AND THEN WE ARE DONE. |
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TRY TO CATCH THE ERRORS THAT WE MAY HAVE MADE. THAT IS ONLY DECIDE TO TAKE IT TO THE PRESS. ALSO... |
| 00:13:22 |
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IT WAS TO DO INITIALLY INTEND TO SELL THE PUBLISHED? |
| 00:13:26 |
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NO, WE DID NOT. WE INTEND TO GO THE ROUTE OF GETTING AN AGENT AND GETTING A PUBLISHER AND ALL THAT... |
| 00:14:57 |
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WHO PUBLISHED THE BOOK? |
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WE DID. WE ARE THE PUBLISHERS. |
| 00:15:03 |
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BRUCE AND RISS INC. TO MAKE ALL THE PEOPLE IN THE PANEL ARE BOTH THE AUTHOR AND PUBLISHER OF THEIR... |
| 00:15:09 |
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SOMETIMES WHEN YOU KNOW PEOPLE A DOZEN HEALTH PREVENTION. I WILL GET TO THAT LATER THE. IN MY EXPERIENCE... |
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SENATE TO AN AGENT. |
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SENATE TO PUBLISHERS AND HOPE YOU'LL RECOGNIZE HAVE PRINTER WORK IS. THIS IS BEAUTIFUL AND WILL SEND... |
| 00:21:43 |
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I THINK YOU ANSWERED IT. |
| 00:21:46 |
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THE QUESTION WAS THE END, DID YOU INTEND TWO INITIALLY AND WHAT MADE YOU DECIDE TO SELL PUBLISHED.... |
| 00:21:52 |
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IF YOU DO A LITTLE TOO DILIGENCE AND SET UP A PUBLISHING DEAL FOR ANOTHER 300,000 NEW TITLES A YEAR... |
| 00:30:28 |
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THANK YOU. I KNOW THAT ALL OF YOU HAVE A LOT OF THINGS THAT YOU HAVE LEARNED FROM THIS AND A LOT OF... |
| 00:32:20 |
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AS FAR AS THE CONTENT OF THE BOOK I WAS VERY FORTUNATE. I HAD A NUMBER OF PEOPLE AT LEAST SEMI PROFESSIONAL... |
| 00:34:21 |
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MY GOODNESS, WHO HASN'T HELPED US? WE HAVE MANY FRIENDS WHO ARE DIRECTLY TIED TO SCOTLAND AND MANY... |
| 00:34:55 |
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MATER SO HAD ALL THE BASIC POLICY NEEDED TO PUT THE BOOK TOGETHER THE WAY WE WANTED TO. HE RESEARCHED... |
| 00:35:38 |
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THERE WERE FEW NEW PROGRAMS I HAD TO LEARN TO PUT THE BOOK TOGETHER. ONCE AGAIN, A BOOK TOGETHER THEY... |
| 00:37:11 |
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YOU ALSO HAVE TO BEG, BORROW AND STEAL HELP FROM PEOPLE IN THE MEDIA. IF YOU KNOW ANYONE ON THE LOCAL... |
| 00:38:16 |
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WE ACTUALLY GOT A FULL PAY AND A HALF OF NEWSPAPER AND A BIG FEATURE ARTICLE, SO IT WORKS A LOT BETTER.... |
| 00:38:27 |
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WE HAVE A. |
| 00:38:29 |
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BECAUSE WE'RE RUNNING THIS TO AN ABRUPT AND ALL SUPPORT. AND THAT WAS THE TITLE OF THE ARTICLE IN... |
| 00:38:39 |
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THAT'S IMPORTANT INFECTION IS TWO SOMEHOW MAKE YOUR FICTION NEWS FOR THE. NONFICTION WRITERS HAVE... |
| 00:39:13 |
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WE HIRED OUT TO THE COVER ART, CHAPTER OUR, A CHARACTER ART AND LAYOUT. |
| 00:39:19 |
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MARY GOOD. |
| 00:39:21 |
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CAN I ASK THEM A QUESTION? WHO HERE KNOWS ABOUT BOOK DESIGN? DOES ANYONE KNOW ANYTHING ABOUT THE DESIGN?... |
| 00:40:17 |
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THERE IS A NEWSLETTER FROM A MONTHLY NEWSLETTER THAT WAS PRETTY GOOD TO READ. |
| 00:40:21 |
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SO SOME PEOPLE HAVE HEARD OF DAN POYNTER, FANTASTIC. ITSELF PUBLISHING MANUAL IS IN ITS 16th EDITION... |
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[LAUGHTER] TEMECULA IS ALL BUSINESS. HE IS THE BUSINESS SKYCAM MACK WE'RE IN TROUBLE. |
| 00:43:13 |
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THE MOST FUN IS, I DID THIS WITH MY KIDS AND THAT WAS THE MOST FABULOUS, TRULY THE MOST FABULOUS EXPERIENCE... |
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I WOULD BE LYING TWO EVER SAID I DIDN'T LOVE EVERY MINUTE OF THIS. ABSOLUTELY. I GOT INTO THIS BECAUSE... |
| 00:46:43 |
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I THINK IT WAS JOSEPH CAMPBELL BUT SAYS FOLLOW YOUR BLISS WHICH IS EXACTLY WHAT CAROLYN AND I HAVE... |
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I USUALLY DO. [LAUGHTER] |
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THE OTHER DAY WE GET UP AT 615 AND TAKE OUR THREE AND GRANDCHILDREN TO SCHOOL AND HAVE ONE THAT IS... |
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PROFESSIONALS. |
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PROFESSIONALLY, THIS IS THE GREATEST THING WE HAVE EVER DONE |
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ABSOLUTELY. |
| 00:49:29 |
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I THINK MOST SELF PUBLISHERS CAN IDENTIFY WITH CARRYING BOXES OF BOOKS AND EVEN JOHN GRISHAM STARTED... |
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THE TECHNICAL TERM. |
| 00:50:15 |
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SINCE ACTUALLY IT IS ALMOST 11:00 O'CLOCK AND I ONLY GOT TO THREE OF MY QUESTIONS, I THINK WE'RE GOING... |
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WE WILL TRY TO KEEP OUR ANSWERS BRIEF. |
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LET'S KEEP HIM ON TARGET. |
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DISTRIBUTION OR DIRECT SALES? TO MAKE IS THAT TO THE GENERAL |
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YES. |
| 00:50:52 |
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I'M HAPPY TO START WITH THAT. A DIRECT SALES BACK OF THE ROOM IF YOU CAN TURN IN YOUR AUGUST 0 AFTER... |
| 00:51:13 |
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I STARTED WITH DIRECT SALES FOR ABOUT TWO YEARS AND NOW HAVE MOVED INTO DISTRIBUTION AS WELL. IT'S... |
| 00:51:24 |
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ARE YOU ON DISTRIBUTION OR CONTRACT OUT? |
| 00:51:29 |
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I USE WHAT IS CALLED AN AGGREGATE. HAS ANYONE HEARD OF LIGHTING SOURCE? IT IS A. ON DEMAND PUBLISHER,... |
| 00:52:04 |
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WHAT DO THEY DO FOR YOU? |
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LIGHTNING SARS PRINTER BOOKS AND LISTED FOR MAJOR DISTRIBUTORS. INGRAM, BAKER AND TAYLOR, OVERSEAS... |
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LET ME ADD, YOU HAVE TO BE CLEAR ON THIS. THERE'S A DIFFERENCE BETWEEN A WHOLESALER AND DISTRIBUTOR... |
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IT IS VERY DIFFICULT FOR ONE BOOK PUBLISHER TO FIND A NATIONAL DISTRIBUTOR WHICH IS WHAT YOU NEED.... |
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IF YOU ARE THE PUBLISHER, IF YOU ARE THE PUBLISHER YOU ARE THE ONE THAT CREATES THE DEMAND, YOUR MAILING... |
| 00:54:58 |
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GUESS I DIDN'T MEAN IN TERMS OF -- BUT THEY ACTUALLY SHIP BOOKS SITTING ROOM, THE WAREHOUSE AND SHIP... |
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ALRIGHT I'M WONDERING IF PERHAPS I BEEN MISUNDERSTANDING THE SELF PUBLISHING BUSINESS MODEL. AS I... |
| 00:56:02 |
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WHATEVER -- YOU TAKE A BOOK ANY PRINTED, ABOUT 4,000 OF THEM. I PRINTED 4,000 FIRST-TIME OUT BECAUSE... |
| 00:57:16 |
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OUR FORMER DEN. |
| 00:57:18 |
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I THINK THAT HOPEFULLY I CAN ANSWER YOUR QUESTION WELL. FOR MY PART I HAVEN'T SPENT A CENT TO PUT... |
| 00:58:17 |
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LET ME REPHRASE THE QUESTION. WHEN I SAY MARKETING COSTS, I AM INCLUDING THE ONE AS A MARKETING, INCLUDING... |
| 00:58:37 |
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IT DOESN'T QUITE WORK THAT IT IS A REAL GOOD BUSINESS TOYS TWO SELF PUBLISHED IN GENERAL. THE CERTAINLY... |
| 01:01:30 |
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AS SOMEBODY HAS TO MAKE THE EFFORT IT WILL EITHER BE YOU ARE YOU HAVE PLENTY OF MONEY TO HIRE A PUBLICIST.... |
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[INAUDIBLE CONVERSATIONS] |
| 01:01:52 |
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THERE ARE A LOT THE SHORT RUN PRINTERS FOR BOOK PUBLISHERS. MANY OF WHICH ARE IN AN ARBOR MICHIGAN.... |
| 01:02:52 |
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I WOULD SUGGEST YOU DO CLASSIFICATION? WE'RE SO MANY PAGES. THIS IS HOW I WANTED TO FINISH THERE GO... |
| 01:04:00 |
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WHO IS YOUR PRINTER? |
| 01:04:02 |
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FOR HARDBACK WE WENT TO CHINA. TIE ONE. PER PAPERBACK WE WENT TO TRANSCONTINENTAL. |
| 01:04:14 |
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THIS IS A DIGITAL BOOK AND THIS IS ED OFFSET BOOK PRINTED BY UNITED GRAPHICS IN ILLINOIS. I DID THE... |
| 01:05:01 |
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THIS SMALL BOOK WAS PRINTED BY -- THEY DID A LOT OF THE BOOKS FOR HARRY POTTER. I AM NOT ALL THAT... |
| 01:08:26 |
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ME I ADD ONE THING? FROM WHAT I HAVE BEEN TOLD AS YOU NEED IN EIGHT THROUGH 10 MARKKA BEEN YOUR COST... |
| 01:08:48 |
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IT IS HARDER TO DO FOR A REMAINDER WITH A SMALL RUN. I HAVE FOUND IN GENERAL TRY TO PICK A PRINTER... |
| 01:09:56 |
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THERE OTHER PEOPLE WHO DO THIS. AND THEY DO A LOT OF THE THINGS YOU ARE TALKING ABOUT YOU DID YOURSELF.... |
| 01:10:12 |
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BECAUSE THEY WANT TOO MUCH MONEY IT. |
| 01:10:15 |
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THEY SELL THEM FOR A MUCH HIGHER PRICE BECAUSE THEY SELL THEM TO YOUR FRIENDS AND NEIGHBORS BACK THE... |
| 01:10:39 |
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THEY ARE RELYING ON THE FACT THAT YOU WILL SELL TO THE 50 PEOPLE THAT YOU KNOW. I WILL STEP BACK FROM... |
| 01:11:07 |
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SOME HAVE DRIVEN THE TITLES FROM 50,000 IT DOWN AT 3,000 PER YEAR. |
| 01:11:12 |
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I THINK ALL THOSE PUBLISHERS CAN NAME SUCCESS STORIES. I RARELY MET PEOPLE AND BY MODERATE A SMALL... |
| 01:12:45 |
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YOU MENTIONED IS SELLING THE FIRST BOOK AND% AT EVENTS AND THEN IS SELLING THE FURTHER BOOKS OVER... |
| 01:13:19 |
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YES. YOU WANT TO PUT AN EXCERPT ON THE WEBSITE. AMAZON HAS A SERVICE WHERE THEY TAKE THE PICTURE... |
| 01:14:12 |
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HE IS ALSO PROBABLY ADT. [LAUGHTER] |
| 01:14:16 |
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I LIKE TO DO DIFFERENT THINGS. |
| 01:14:18 |
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WHAT WAS YOUR QUESTION? |
| 01:14:23 |
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CONCERNING THE VALUE OF OF PUTTING IT MODERATELY SEVERE RESOURCES INTO THE QUALITY OF ONE'S WEBSITE.... |
| 01:14:32 |
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IF YOU ARE DRIVING AUDIENCE TO THE WEBSITE TO HAVE THEM BY OR IF YOU HAVE MULTIPLE BOOKS, THAT PEOPLE... |
| 01:15:29 |
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OR VIEW ARE JUST BEGINNING YOU CAN JUST SEND THEM TO AMAZON. WHICH YOU CAN AS A SMALL PUBLISHER THAN... |
| 01:15:45 |
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THAT IS 65% RIGHT THERE. |
| 01:15:47 |
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BUT IF YOU DON'T WANT TO MONITOR SELLING OFF OF YOUR WEB SITE YOU CAN DO THAT TO START FOR YOU CAN... |
| 01:15:57 |
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THE THING ABOUT AMAZON IS THEY TAKE 55 OR 60% OF THE BOOK. IF YOU DON'T PRINT RIGHT AND BY ADDING... |
| 01:17:02 |
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IT DEPENDS ON YOUR FOCUS. SOME WILL GO OUT AND WRITE A FANTASTIC BLOG OF THE WEBSITE AND REALLY ROCKED... |
| 01:18:01 |
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YOU MIGHT TRY GOING TO BOOK REPORTER .COM. WHICH IS A SITE RUN BY A GAL WHO IS NOT HERE AT THIS YEAR.... |
| 01:18:48 |
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ACTUALLY, I AM REALLY PROUD OF MY WEBSITE. THE DESIGNER WAS FANTASTIC. SO IF YOU WANT TO SEE WHAT... |
| 01:19:52 |
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IS AN INTERACTIVE WEB SITE. IT HAS COMIC-BOOK SCENES, THERE IS FLASH ANIMATION COULDN'T, YOU CAN DO... |
| 01:20:27 |
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STRAND OF THE BOOK.COM. |
| 01:20:30 |
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I HAD A COMMENT ON IT WITH DESIGNER. I HEARD NEVER NEWS FROM PAGE BECAUSE I HAVE TO GO BACK IN DO... |
| 01:21:00 |
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OUR WEBSITE IS A REBEL KING.COM. IT HAS NOT WON ANY AWARDS BUT IT HAS BROUGHT IN BUSINESS. |
| 01:21:12 |
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WE HAVE TIME FOR ONE MORE QUESTION. |
| 01:21:16 |
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IF YOU'RE JUST STARTING OUT WITH A BOOK, WHAT IS THE BEST WAY TO FIND OUT WHERE THESE ARE IN THE VENUES... |
| 01:21:42 |
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WHAT KIND OF BOOK? |
| 01:21:45 |
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MY FIRST BOOK IS A CHILDREN'S BOOK, FOR READING THOMAS' SECOND GRADE. |
| 01:21:54 |
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ELEMENTARY SCHOOLS LOVE TO HAVE PEOPLE COME AND READ STORIES TO CHILDREN. THAT IS A FANTASTIC MARKET... |
| 01:22:04 |
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IT IS ALSO GOOD TO GO ONLINE AND THINK WHERE DO PEOPLE GO WHO HAVE AN INTEREST IN THAT AGE GROUP OF... |
| 01:23:32 |
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WHAT IS THE BOTTOM LINE? |
| 01:23:36 |
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THERE IS NO BOTTOM-LINE. IT IS AS MUCH AS YOU CAN AFFORD AND THEN SOME. YOU CAN JUST KEEP GOING AND... |
| 01:23:46 |
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YOU DON'T WANT TO PUT SO SMALL AMOUNT THAT IT WILL BE USELESS AND YOU WASTE YOUR MONEY. YOU NEED... |
| 01:24:00 |
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COMBINE YOUR BUDGET WAS WHAT NEEDS TO BE DONE, MAY BE IN THE RANGE OF 2,310,000 DEPENDING ON HOW MUCH... |
| 01:24:35 |
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IT ALSO DEPENDS ON HOW YOU DEFINE SUCCESS. IF YOU WANT TO GIVE IT YOUR FRIENDS AND RELATIVES AND HAVE... |
| 01:25:13 |
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MY FIRST WAS 1,000 COPIES AND I SPENT $4,000. MY BOOK RETAILS $15.99. I BROKE A CARDINAL RULE MY ... |
| 01:26:31 |
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ANYONE ELSE? |
| 01:26:37 |
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I JUST WANT TO SAY NONFICTION BOOKS ARE FOUND ON THE INTERNET ESPECIALLY WITH THE CONTENT. IF THE... |
| 01:27:12 |
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MY EXPERIENCE IS IF YOU DRIVE TRAFFIC IF YOU DON'T DRIVE TRAFFIC NOBODY IS THERE. NOBODY IS COMING.... |
| 01:27:39 |
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YOU CAN PUT TOGETHER, HE IS EXACTLY RIGHT. YOU COULD HAVE THE BEST WEBSITE AND A WORLD BUT WITH NO... |
| 01:27:58 |
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ANYTHING YOU PRODUCE THAT HAS YOUR NAME ON IT OR YOUR BOOK TITLE ON IT PUT YOUR WEBSITE ADDRESS ON... |
| 01:28:30 |
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EVERY EMAIL YOU WRITE THIS SIGNATURE LINE SHOULD HAVE YOUR E-MAIL OR YOUR WEBSITE ADDRESS. MBB YOU... |
| 01:28:49 |
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ONE CHEAPER WAY IS SOCIAL NETWORKING. I STARTED OFF ON MYSPACE BEFORE MYSPACE WAS BIG. MY WIFE SAID... |
| 01:30:13 |
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THE LADY I TOLD YOU ABOUT EARLIER WITH THE FUND PIGEONHOLED BLOCK, GOT INTO THE LADIES OF MULALLY... |
| 01:31:13 |
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IN ADDITION TO THE INTERNET, I HAVE MENTIONED A COUPLE, I HAVE WORKED WITH SOMEBODY AUTHORS SOMETIMES... |
| 01:34:14 |
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GOOD LUCK TO YOU ALL. |
| 01:34:15 |
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GOOD LUCK. |
| 01:34:23 |
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THE MORE THE MERRIER. |
| 01:34:26 |
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ROBERT MARSTON FANNEY WAS FORMERLY AN AUTHOR AND EDITOR. CAROLYN HALE BRUCE AND CHARLES RANDOLPH BRUCE... |
NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.
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