Self Publishing Panel

Mar 29, 2008

Virginia Festival of the Book

A panel discussion was held on self publishing. Self published authors talked about how they started writing, the advantages and disadvantages of self publishing, why they choose to self publish, and the business aspects of self-publishing. Panelists answered questions from members of the audience. The discussion was moderated by Mayapriya Long. .. Read More
A panel discussion was held on self publishing. Self published authors talked about how they started writing, the advantages and disadvantages of self publishing, why they choose to self publish, and the business aspects of self-publishing. Panelists answered questions from members of the audience. The discussion was moderated by Mayapriya Long. This event was held in the Ashlawn Highland Room at the Omni Hotel.

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TRANSCRIPT

TIME SPEAKER TEXT
00:00:09 Unidentified Speaker FROM THE 2008 VIRGINIA FESTIVAL OF THE BOOK, A PANEL DISCUSSION ON THE SELF PUBLISHING. THE PANEL...
00:03:02 Unidentified Speaker MY NAME IS CHARLES BRUCE, THE CO-AUTHOR OF THE "REBEL KING" SERIES. CAROLYN BRUCE IS MY CO-AUTHOR...
00:03:56 Unidentified Speaker WE PLAN ON HAVING A TOTAL OF FIVE. AT THIS TIME HE KEEPS TELLING ME WE MAY HAVE A SIXTH. THERE IS...
00:05:37 Unidentified Speaker MY NAME IS ROBERT FANNEY, R.I. FANTASY NOVELS FOR TEENS AND YOUNG ADULTS. THE SERIES I'M WORKING ON...
00:06:44 Unidentified Speaker MY NAME IS JEFF WINNER. I WROTE THE BOOK, "THE STRAND PROPHECY", WHICH IS A STORY ABOUT A SCIENTIST...
00:09:09 Unidentified Speaker THANK YOU. DAN LIKE TO FIRST ASK AS ZERO TO BOOK THE TWO PLAN FROM THE START TO SELL PUBLISHED OR...
00:09:30 Unidentified Speaker KNIGHTLEY MY GRANDFATHER TOLD ME THAT I DESCENDED FROM THE KING ROBERT BRUCE WAS ABOUT FIVE YEARS...
00:11:40 Unidentified Speaker I USURPED HIS BOOK IS WHAT I DID HE TURNED ME LOOSE ON IT TO SO-CALLED ENDED AND IT WOULD BE SO MUCH...
00:11:57 Unidentified Speaker ANYWAY, I THINK THE COMBINATION WORKED REALLY WELL AND E-MAIL THE CAPTORS BACK-AND-FORTH, AND THAT...
00:12:32 Unidentified Speaker AND THEN WE ARE DONE.
00:12:33 Unidentified Speaker TRY TO CATCH THE ERRORS THAT WE MAY HAVE MADE. THAT IS ONLY DECIDE TO TAKE IT TO THE PRESS. ALSO...
00:13:22 Unidentified Speaker IT WAS TO DO INITIALLY INTEND TO SELL THE PUBLISHED?
00:13:26 Unidentified Speaker NO, WE DID NOT. WE INTEND TO GO THE ROUTE OF GETTING AN AGENT AND GETTING A PUBLISHER AND ALL THAT...
00:14:57 Unidentified Speaker WHO PUBLISHED THE BOOK?
00:14:59 Unidentified Speaker WE DID. WE ARE THE PUBLISHERS.
00:15:03 Unidentified Speaker BRUCE AND RISS INC. TO MAKE ALL THE PEOPLE IN THE PANEL ARE BOTH THE AUTHOR AND PUBLISHER OF THEIR...
00:15:09 Unidentified Speaker SOMETIMES WHEN YOU KNOW PEOPLE A DOZEN HEALTH PREVENTION. I WILL GET TO THAT LATER THE. IN MY EXPERIENCE...
00:18:51 Unidentified Speaker SENATE TO AN AGENT.
00:18:55 Unidentified Speaker SENATE TO PUBLISHERS AND HOPE YOU'LL RECOGNIZE HAVE PRINTER WORK IS. THIS IS BEAUTIFUL AND WILL SEND...
00:21:43 Unidentified Speaker I THINK YOU ANSWERED IT.
00:21:46 Unidentified Speaker THE QUESTION WAS THE END, DID YOU INTEND TWO INITIALLY AND WHAT MADE YOU DECIDE TO SELL PUBLISHED....
00:21:52 Unidentified Speaker IF YOU DO A LITTLE TOO DILIGENCE AND SET UP A PUBLISHING DEAL FOR ANOTHER 300,000 NEW TITLES A YEAR...
00:30:28 Unidentified Speaker THANK YOU. I KNOW THAT ALL OF YOU HAVE A LOT OF THINGS THAT YOU HAVE LEARNED FROM THIS AND A LOT OF...
00:32:20 Unidentified Speaker AS FAR AS THE CONTENT OF THE BOOK I WAS VERY FORTUNATE. I HAD A NUMBER OF PEOPLE AT LEAST SEMI PROFESSIONAL...
00:34:21 Unidentified Speaker MY GOODNESS, WHO HASN'T HELPED US? WE HAVE MANY FRIENDS WHO ARE DIRECTLY TIED TO SCOTLAND AND MANY...
00:34:55 Unidentified Speaker MATER SO HAD ALL THE BASIC POLICY NEEDED TO PUT THE BOOK TOGETHER THE WAY WE WANTED TO. HE RESEARCHED...
00:35:38 Unidentified Speaker THERE WERE FEW NEW PROGRAMS I HAD TO LEARN TO PUT THE BOOK TOGETHER. ONCE AGAIN, A BOOK TOGETHER THEY...
00:37:11 Unidentified Speaker YOU ALSO HAVE TO BEG, BORROW AND STEAL HELP FROM PEOPLE IN THE MEDIA. IF YOU KNOW ANYONE ON THE LOCAL...
00:38:16 Unidentified Speaker WE ACTUALLY GOT A FULL PAY AND A HALF OF NEWSPAPER AND A BIG FEATURE ARTICLE, SO IT WORKS A LOT BETTER....
00:38:27 Unidentified Speaker WE HAVE A.
00:38:29 Unidentified Speaker BECAUSE WE'RE RUNNING THIS TO AN ABRUPT AND ALL SUPPORT. AND THAT WAS THE TITLE OF THE ARTICLE IN...
00:38:39 Unidentified Speaker THAT'S IMPORTANT INFECTION IS TWO SOMEHOW MAKE YOUR FICTION NEWS FOR THE. NONFICTION WRITERS HAVE...
00:39:13 Unidentified Speaker WE HIRED OUT TO THE COVER ART, CHAPTER OUR, A CHARACTER ART AND LAYOUT.
00:39:19 Unidentified Speaker MARY GOOD.
00:39:21 Unidentified Speaker CAN I ASK THEM A QUESTION? WHO HERE KNOWS ABOUT BOOK DESIGN? DOES ANYONE KNOW ANYTHING ABOUT THE DESIGN?...
00:40:17 Unidentified Speaker THERE IS A NEWSLETTER FROM A MONTHLY NEWSLETTER THAT WAS PRETTY GOOD TO READ.
00:40:21 Unidentified Speaker SO SOME PEOPLE HAVE HEARD OF DAN POYNTER, FANTASTIC. ITSELF PUBLISHING MANUAL IS IN ITS 16th EDITION...
00:42:59 Unidentified Speaker [LAUGHTER] TEMECULA IS ALL BUSINESS. HE IS THE BUSINESS SKYCAM MACK WE'RE IN TROUBLE.
00:43:13 Unidentified Speaker THE MOST FUN IS, I DID THIS WITH MY KIDS AND THAT WAS THE MOST FABULOUS, TRULY THE MOST FABULOUS EXPERIENCE...
00:44:46 Unidentified Speaker I WOULD BE LYING TWO EVER SAID I DIDN'T LOVE EVERY MINUTE OF THIS. ABSOLUTELY. I GOT INTO THIS BECAUSE...
00:46:43 Unidentified Speaker I THINK IT WAS JOSEPH CAMPBELL BUT SAYS FOLLOW YOUR BLISS WHICH IS EXACTLY WHAT CAROLYN AND I HAVE...
00:46:59 Unidentified Speaker I USUALLY DO. [LAUGHTER]
00:47:04 Unidentified Speaker THE OTHER DAY WE GET UP AT 615 AND TAKE OUR THREE AND GRANDCHILDREN TO SCHOOL AND HAVE ONE THAT IS...
00:49:18 Unidentified Speaker PROFESSIONALS.
00:49:19 Unidentified Speaker PROFESSIONALLY, THIS IS THE GREATEST THING WE HAVE EVER DONE
00:49:26 Unidentified Speaker ABSOLUTELY.
00:49:29 Unidentified Speaker I THINK MOST SELF PUBLISHERS CAN IDENTIFY WITH CARRYING BOXES OF BOOKS AND EVEN JOHN GRISHAM STARTED...
00:50:13 Unidentified Speaker THE TECHNICAL TERM.
00:50:15 Unidentified Speaker SINCE ACTUALLY IT IS ALMOST 11:00 O'CLOCK AND I ONLY GOT TO THREE OF MY QUESTIONS, I THINK WE'RE GOING...
00:50:39 Unidentified Speaker WE WILL TRY TO KEEP OUR ANSWERS BRIEF.
00:50:44 Unidentified Speaker LET'S KEEP HIM ON TARGET.
00:50:46 Unidentified Speaker DISTRIBUTION OR DIRECT SALES? TO MAKE IS THAT TO THE GENERAL
00:50:50 Unidentified Speaker YES.
00:50:52 Unidentified Speaker I'M HAPPY TO START WITH THAT. A DIRECT SALES BACK OF THE ROOM IF YOU CAN TURN IN YOUR AUGUST 0 AFTER...
00:51:13 Unidentified Speaker I STARTED WITH DIRECT SALES FOR ABOUT TWO YEARS AND NOW HAVE MOVED INTO DISTRIBUTION AS WELL. IT'S...
00:51:24 Unidentified Speaker ARE YOU ON DISTRIBUTION OR CONTRACT OUT?
00:51:29 Unidentified Speaker I USE WHAT IS CALLED AN AGGREGATE. HAS ANYONE HEARD OF LIGHTING SOURCE? IT IS A. ON DEMAND PUBLISHER,...
00:52:04 Unidentified Speaker WHAT DO THEY DO FOR YOU?
00:52:05 Unidentified Speaker LIGHTNING SARS PRINTER BOOKS AND LISTED FOR MAJOR DISTRIBUTORS. INGRAM, BAKER AND TAYLOR, OVERSEAS...
00:52:49 Unidentified Speaker LET ME ADD, YOU HAVE TO BE CLEAR ON THIS. THERE'S A DIFFERENCE BETWEEN A WHOLESALER AND DISTRIBUTOR...
00:53:20 Unidentified Speaker IT IS VERY DIFFICULT FOR ONE BOOK PUBLISHER TO FIND A NATIONAL DISTRIBUTOR WHICH IS WHAT YOU NEED....
00:54:24 Unidentified Speaker IF YOU ARE THE PUBLISHER, IF YOU ARE THE PUBLISHER YOU ARE THE ONE THAT CREATES THE DEMAND, YOUR MAILING...
00:54:58 Unidentified Speaker GUESS I DIDN'T MEAN IN TERMS OF -- BUT THEY ACTUALLY SHIP BOOKS SITTING ROOM, THE WAREHOUSE AND SHIP...
00:55:05 Unidentified Speaker ALRIGHT I'M WONDERING IF PERHAPS I BEEN MISUNDERSTANDING THE SELF PUBLISHING BUSINESS MODEL. AS I...
00:56:02 Unidentified Speaker WHATEVER -- YOU TAKE A BOOK ANY PRINTED, ABOUT 4,000 OF THEM. I PRINTED 4,000 FIRST-TIME OUT BECAUSE...
00:57:16 Unidentified Speaker OUR FORMER DEN.
00:57:18 Unidentified Speaker I THINK THAT HOPEFULLY I CAN ANSWER YOUR QUESTION WELL. FOR MY PART I HAVEN'T SPENT A CENT TO PUT...
00:58:17 Unidentified Speaker LET ME REPHRASE THE QUESTION. WHEN I SAY MARKETING COSTS, I AM INCLUDING THE ONE AS A MARKETING, INCLUDING...
00:58:37 Unidentified Speaker IT DOESN'T QUITE WORK THAT IT IS A REAL GOOD BUSINESS TOYS TWO SELF PUBLISHED IN GENERAL. THE CERTAINLY...
01:01:30 Unidentified Speaker AS SOMEBODY HAS TO MAKE THE EFFORT IT WILL EITHER BE YOU ARE YOU HAVE PLENTY OF MONEY TO HIRE A PUBLICIST....
01:01:49 Unidentified Speaker [INAUDIBLE CONVERSATIONS]
01:01:52 Unidentified Speaker THERE ARE A LOT THE SHORT RUN PRINTERS FOR BOOK PUBLISHERS. MANY OF WHICH ARE IN AN ARBOR MICHIGAN....
01:02:52 Unidentified Speaker I WOULD SUGGEST YOU DO CLASSIFICATION? WE'RE SO MANY PAGES. THIS IS HOW I WANTED TO FINISH THERE GO...
01:04:00 Unidentified Speaker WHO IS YOUR PRINTER?
01:04:02 Unidentified Speaker FOR HARDBACK WE WENT TO CHINA. TIE ONE. PER PAPERBACK WE WENT TO TRANSCONTINENTAL.
01:04:14 Unidentified Speaker THIS IS A DIGITAL BOOK AND THIS IS ED OFFSET BOOK PRINTED BY UNITED GRAPHICS IN ILLINOIS. I DID THE...
01:05:01 Unidentified Speaker THIS SMALL BOOK WAS PRINTED BY -- THEY DID A LOT OF THE BOOKS FOR HARRY POTTER. I AM NOT ALL THAT...
01:08:26 Unidentified Speaker ME I ADD ONE THING? FROM WHAT I HAVE BEEN TOLD AS YOU NEED IN EIGHT THROUGH 10 MARKKA BEEN YOUR COST...
01:08:48 Unidentified Speaker IT IS HARDER TO DO FOR A REMAINDER WITH A SMALL RUN. I HAVE FOUND IN GENERAL TRY TO PICK A PRINTER...
01:09:56 Unidentified Speaker THERE OTHER PEOPLE WHO DO THIS. AND THEY DO A LOT OF THE THINGS YOU ARE TALKING ABOUT YOU DID YOURSELF....
01:10:12 Unidentified Speaker BECAUSE THEY WANT TOO MUCH MONEY IT.
01:10:15 Unidentified Speaker THEY SELL THEM FOR A MUCH HIGHER PRICE BECAUSE THEY SELL THEM TO YOUR FRIENDS AND NEIGHBORS BACK THE...
01:10:39 Unidentified Speaker THEY ARE RELYING ON THE FACT THAT YOU WILL SELL TO THE 50 PEOPLE THAT YOU KNOW. I WILL STEP BACK FROM...
01:11:07 Unidentified Speaker SOME HAVE DRIVEN THE TITLES FROM 50,000 IT DOWN AT 3,000 PER YEAR.
01:11:12 Unidentified Speaker I THINK ALL THOSE PUBLISHERS CAN NAME SUCCESS STORIES. I RARELY MET PEOPLE AND BY MODERATE A SMALL...
01:12:45 Unidentified Speaker YOU MENTIONED IS SELLING THE FIRST BOOK AND% AT EVENTS AND THEN IS SELLING THE FURTHER BOOKS OVER...
01:13:19 Unidentified Speaker YES. YOU WANT TO PUT AN EXCERPT ON THE WEBSITE. AMAZON HAS A SERVICE WHERE THEY TAKE THE PICTURE...
01:14:12 Unidentified Speaker HE IS ALSO PROBABLY ADT. [LAUGHTER]
01:14:16 Unidentified Speaker I LIKE TO DO DIFFERENT THINGS.
01:14:18 Unidentified Speaker WHAT WAS YOUR QUESTION?
01:14:23 Unidentified Speaker CONCERNING THE VALUE OF OF PUTTING IT MODERATELY SEVERE RESOURCES INTO THE QUALITY OF ONE'S WEBSITE....
01:14:32 Unidentified Speaker IF YOU ARE DRIVING AUDIENCE TO THE WEBSITE TO HAVE THEM BY OR IF YOU HAVE MULTIPLE BOOKS, THAT PEOPLE...
01:15:29 Unidentified Speaker OR VIEW ARE JUST BEGINNING YOU CAN JUST SEND THEM TO AMAZON. WHICH YOU CAN AS A SMALL PUBLISHER THAN...
01:15:45 Unidentified Speaker THAT IS 65% RIGHT THERE.
01:15:47 Unidentified Speaker BUT IF YOU DON'T WANT TO MONITOR SELLING OFF OF YOUR WEB SITE YOU CAN DO THAT TO START FOR YOU CAN...
01:15:57 Unidentified Speaker THE THING ABOUT AMAZON IS THEY TAKE 55 OR 60% OF THE BOOK. IF YOU DON'T PRINT RIGHT AND BY ADDING...
01:17:02 Unidentified Speaker IT DEPENDS ON YOUR FOCUS. SOME WILL GO OUT AND WRITE A FANTASTIC BLOG OF THE WEBSITE AND REALLY ROCKED...
01:18:01 Unidentified Speaker YOU MIGHT TRY GOING TO BOOK REPORTER .COM. WHICH IS A SITE RUN BY A GAL WHO IS NOT HERE AT THIS YEAR....
01:18:48 Unidentified Speaker ACTUALLY, I AM REALLY PROUD OF MY WEBSITE. THE DESIGNER WAS FANTASTIC. SO IF YOU WANT TO SEE WHAT...
01:19:52 Unidentified Speaker IS AN INTERACTIVE WEB SITE. IT HAS COMIC-BOOK SCENES, THERE IS FLASH ANIMATION COULDN'T, YOU CAN DO...
01:20:27 Unidentified Speaker STRAND OF THE BOOK.COM.
01:20:30 Unidentified Speaker I HAD A COMMENT ON IT WITH DESIGNER. I HEARD NEVER NEWS FROM PAGE BECAUSE I HAVE TO GO BACK IN DO...
01:21:00 Unidentified Speaker OUR WEBSITE IS A REBEL KING.COM. IT HAS NOT WON ANY AWARDS BUT IT HAS BROUGHT IN BUSINESS.
01:21:12 Unidentified Speaker WE HAVE TIME FOR ONE MORE QUESTION.
01:21:16 Unidentified Speaker IF YOU'RE JUST STARTING OUT WITH A BOOK, WHAT IS THE BEST WAY TO FIND OUT WHERE THESE ARE IN THE VENUES...
01:21:42 Unidentified Speaker WHAT KIND OF BOOK?
01:21:45 Unidentified Speaker MY FIRST BOOK IS A CHILDREN'S BOOK, FOR READING THOMAS' SECOND GRADE.
01:21:54 Unidentified Speaker ELEMENTARY SCHOOLS LOVE TO HAVE PEOPLE COME AND READ STORIES TO CHILDREN. THAT IS A FANTASTIC MARKET...
01:22:04 Unidentified Speaker IT IS ALSO GOOD TO GO ONLINE AND THINK WHERE DO PEOPLE GO WHO HAVE AN INTEREST IN THAT AGE GROUP OF...
01:23:32 Unidentified Speaker WHAT IS THE BOTTOM LINE?
01:23:36 Unidentified Speaker THERE IS NO BOTTOM-LINE. IT IS AS MUCH AS YOU CAN AFFORD AND THEN SOME. YOU CAN JUST KEEP GOING AND...
01:23:46 Unidentified Speaker YOU DON'T WANT TO PUT SO SMALL AMOUNT THAT IT WILL BE USELESS AND YOU WASTE YOUR MONEY. YOU NEED...
01:24:00 Unidentified Speaker COMBINE YOUR BUDGET WAS WHAT NEEDS TO BE DONE, MAY BE IN THE RANGE OF 2,310,000 DEPENDING ON HOW MUCH...
01:24:35 Unidentified Speaker IT ALSO DEPENDS ON HOW YOU DEFINE SUCCESS. IF YOU WANT TO GIVE IT YOUR FRIENDS AND RELATIVES AND HAVE...
01:25:13 Unidentified Speaker MY FIRST WAS 1,000 COPIES AND I SPENT $4,000. MY BOOK RETAILS $15.99. I BROKE A CARDINAL RULE MY ...
01:26:31 Unidentified Speaker ANYONE ELSE?
01:26:37 Unidentified Speaker I JUST WANT TO SAY NONFICTION BOOKS ARE FOUND ON THE INTERNET ESPECIALLY WITH THE CONTENT. IF THE...
01:27:12 Unidentified Speaker MY EXPERIENCE IS IF YOU DRIVE TRAFFIC IF YOU DON'T DRIVE TRAFFIC NOBODY IS THERE. NOBODY IS COMING....
01:27:39 Unidentified Speaker YOU CAN PUT TOGETHER, HE IS EXACTLY RIGHT. YOU COULD HAVE THE BEST WEBSITE AND A WORLD BUT WITH NO...
01:27:58 Unidentified Speaker ANYTHING YOU PRODUCE THAT HAS YOUR NAME ON IT OR YOUR BOOK TITLE ON IT PUT YOUR WEBSITE ADDRESS ON...
01:28:30 Unidentified Speaker EVERY EMAIL YOU WRITE THIS SIGNATURE LINE SHOULD HAVE YOUR E-MAIL OR YOUR WEBSITE ADDRESS. MBB YOU...
01:28:49 Unidentified Speaker ONE CHEAPER WAY IS SOCIAL NETWORKING. I STARTED OFF ON MYSPACE BEFORE MYSPACE WAS BIG. MY WIFE SAID...
01:30:13 Unidentified Speaker THE LADY I TOLD YOU ABOUT EARLIER WITH THE FUND PIGEONHOLED BLOCK, GOT INTO THE LADIES OF MULALLY...
01:31:13 Unidentified Speaker IN ADDITION TO THE INTERNET, I HAVE MENTIONED A COUPLE, I HAVE WORKED WITH SOMEBODY AUTHORS SOMETIMES...
01:34:14 Unidentified Speaker GOOD LUCK TO YOU ALL.
01:34:15 Unidentified Speaker GOOD LUCK.
01:34:23 Unidentified Speaker THE MORE THE MERRIER.
01:34:26 Unidentified Speaker ROBERT MARSTON FANNEY WAS FORMERLY AN AUTHOR AND EDITOR. CAROLYN HALE BRUCE AND CHARLES RANDOLPH BRUCE...

NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.

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