From October 9-11, 2005, The Glocal Forum hosted its 4th annual Glocalization Conference. During the second day of events, a panel discussion titled “Soul of the City Continued and World Poll: Adverting Crisis” was held at the Gallup Headquarters. Participants discussed the relationship between the citizens and their local residence by investigating three components of the survey’s index: Commitment, happiness, and passion. They also talked about the Gallup World Poll, which tracked trends in personal well-being, civil well-being, as well as worldwide relationships and attitudes about other nations. Following the panel, the participants responded to questions and comments from members of the audience.

Soul of the City is an innovate study of measuring and tracking the performance and well-being of the world’s cities conducted by the Gallup Organization. The program allows cities to measure and track the political, economic, and social health of a city based on residents' views as to its performance in providing a positive living-working environment. Mayors from Africa, Asia, Europe, the Middle East, and the United States were in attendance.