Direct Mail Campaigns
Jan 5, 2004
Mr. Hazelwood talked about the use of direct mail in political campaigns. Among the topics he addressed were targeting demographic groups, developing messages that will be effective through mail campaigns, and ways to optimize .. Read More
Mr. Hazelwood talked about the use of direct mail in political campaigns. Among the topics he addressed were targeting demographic groups, developing messages that will be effective through mail campaigns, and ways to optimize the power of mailing campaigns. During his lecture he answered questions from students in the class.
