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    <title>Kenneth Goldstein Recent C-SPAN Appearances</title>
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      <title>Negative Campaign Ads in 2012</title>
      <description>Kenneth Goldstein compared the campaign ads of President Obama and Mitt Romney thus far in the presidential campaign, and he responded to telephone calls and electronic communications. Topics included the effectiveness of negative ads, and the amounts of money the candidates are spending. Campaign ads for both candidates were shown.
C-SPAN Radio's Nancy Calo read news headlines at the end of the program.</description>
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      <pubDate>Tue, 31 Jul 2012 11:47:20 GMT</pubDate>
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      <title>Presidential Campaign Ads</title>
      <description>Researchers with Vanderbilt University and YouGov's Ad Rating Project presented new data on voter responses to 2012 presidential campaign ads, and afterward political scientists talked about the results of the study. Some of the topics they discussed were what sways elections, campaigns' use of social media, the impact of super political action committees (super PACs), and the effectiveness of campaign ads in relation to the amount spent.</description>
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      <pubDate>Mon, 23 Jul 2012 17:00:10 GMT</pubDate>
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      <title>Targeted Political Ads</title>
      <description>Kenneth Goldstein talked about the latest technologies in customized political advertising used by political parties and election campaigns, including microtargeting. Microtargeting uses direct marketing data mining, i.e., online and office data collection, to track individual voters and identify potential supporters. He also responded to telephone calls and electronic communications. Candidates' ads were shown throughout the program.
C-SPAN Radio's Nancy Calo read news headlines at the end of the program.</description>
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      <pubDate>Mon, 27 Feb 2012 13:05:39 GMT</pubDate>
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      <title>Negative Political Advertising</title>
      <description>Speakers talked about the impact of negative political advertising on the 2012 election. Topics included the history of negative ads, the number of ads being put out in 2012, and how those ads affect people's views on politics. They played several television commercials from past presidential elections and responded to questions from the audience.</description>
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      <pubDate>Fri, 24 Feb 2012 17:05:59 GMT</pubDate>
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      <title>Television Political Advertising and Political Consultants</title>
      <description>Candace Nelson moderated a panel titled "Televised Political Advertising, the Role of Political Consultants and the Conduct of the Modern Campaign."  Panelists focused on the impact television advertising has had on the campaign process and political discourse, negative campaign advertisements as an election tool, voter targeting and market data research, and the future use of media in campaign cycles. Following their remarks they answered questions from the audience.
 
 This was the third part of a day-long forum on the State of American Democracy was held at the Kay Spiritual Life Center at American University in which political leaders and scholars discussed the role of religion in politics, political consulting and the conduct of campaigns, changing directions of political parties, redistricting issues, the media's public service role, and campaign finance reform.</description>
      <link>http://www.c-spanvideo.org/program/191992-3</link>
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      <pubDate>Mon, 10 Apr 2006 15:14:50 GMT</pubDate>
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      <title>2004 Presidential Election Campaign</title>
      <description>Panelists addressed the question of "How much do campaigns matter?"  They spoke about the current presidential campaign, and touched on a number of issues including the impact of presidential debates, media coverage of the campaign, and campaign financing. The panelists also responded to audience questions.</description>
      <link>http://www.c-spanvideo.org/program/183755-1</link>
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      <category>Public Affairs Event</category>
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      <pubDate>Fri, 01 Oct 2004 14:01:38 GMT</pubDate>
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