The most popular programs for the Advertising Tag http://www.c-spanvideo.org/browse?topic=4059 en-US Copyright 2013, National Cable Satellite Corporation info@c-spanarchives.org (National Cable Satellite Corporation) info@c-spanarchives.org (National Cable Satellite Corporation) Mon, 31 Aug 1998 00:00:00 GMT Thu, 23 May 2013 07:22:01 GMT Mr. Tye spoke about his book and the life and career of Edward Bernays, [The Father of Spin: Edward L. Bernays and The Birth of Public Relations], published by Crown. Mr. Bernays is considered the founder of the public relations field. http://www.c-spanvideo.org/program/110971-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/110971-1 Mon, 31 Aug 1998 00:00:00 GMT Gail Dines, sociology and women's studies professor at Wheelock College, presents her research on the social and cultural impact that pornography plays in American society. Ms. Dines reports that the average age that boys first view porn is at 11.5 years and she argues that the result is an unhealthy understanding of sexuality. She also examines how pornography has been embraced by American advertisers and big business. Gail Dines presented her book at Politics & Prose Bookstore in Washington, D.C. http://www.c-spanvideo.org/program/294706-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/294706-1 Mon, 31 Aug 1998 00:00:00 GMT Paul Barrett reports on the creation and ubiquitous use of the Glock pistol, now used by two-thirds of American police departments. The gun, designed on 1982 by an Austrian curtain-rod manufacturer, Gaston Glock, was embraced by American police, who sought greater force than their standard issue six-round revolvers. The Glock can fire up to seventeen bullets without reloading and is mostly composed of plastic. Mr. Barrett talked about the history of the company, how it became popular, and controversies about guns and the Glock in particular. Paul Barrett responded to questions from members of the audience at BookCourt in Brooklyn, New York. http://www.c-spanvideo.org/program/303843-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/303843-1 Mon, 31 Aug 1998 00:00:00 GMT Using a myriad of examples from popular American culture, Ronald Bishop presented the many ways in which media attempts to persuade the public that more is not only better, it is necessary to achieve happiness. He discussed the absence of American moderation with Deborah Tannen, professor of linguistics at Georgetown University and author of [You Just Don't Understand]. http://www.c-spanvideo.org/program/300571-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/300571-1 Mon, 31 Aug 1998 00:00:00 GMT Eli Paul talked about the role in which marketing techniques-specifically printed posters-were used in shaping public opinion about the American involvement in World War I. The program was held at the exhibit "The Winds and Words of War: Posters and Prints from the San Antonio Public Library Collection," an exhibit of 40 framed original posters from World War I on display at the Central Library in Kansas City. He also talked about the posters at the National World War I Museum at Liberty Memorial. Topics included the role of George Creel, from Kansas City, who, as the head of the U.S. Committee on Public Information, was a proponent of the poster as a propaganda tool. Mr. Paul responded to questions from members of the audience. "Eli Paul: Art and Advertising as Tools of War" was held at 6:30 p.m. CT at the Kansas City Public Library. http://www.c-spanvideo.org/program/288487-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/288487-1 Mon, 31 Aug 1998 00:00:00 GMT Mark Andrejevic talked about his book [iSpy: Surveillance and Power in the Interactive Era], published by University Press of Kansas. He explained how corporations gather information about consumers by monitoring their use of club cards, online vendors, cell phones, TiVo, and Google. He warned that this constant surveillance poses threats to citizens, who are not able to access or verify the information that has been gathered about them. Topics included the interconnectivity of devices, the growing reach of the Internet, and the relationships between different companies and between the private sector and government. Mr. Andrejevic responded to questions from members of the audience. Mark Andrejevic is a communication studies professor at the University of Iowa. The next year he would be a fellow at the Centre for Critical and Cultural Studies at the University of Queensland. He is the author of [Reality TV: The Work of Being Watched]. http://www.c-spanvideo.org/program/201320-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/201320-1 Mon, 31 Aug 1998 00:00:00 GMT Panelists talked about ways that U.S. industry has responded to consumer privacy concerns by increasing transparency and user choice on profiling and advertising practices. Topics included user reactions to these changes and future information management practices. They also responded to questions from the audience. http://www.c-spanvideo.org/program/293392-101 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/293392-101 Mon, 31 Aug 1998 00:00:00 GMT Joseph Turow talked about his book, [The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth], in which he looks at the power of the advertising industry in the age of the internet. Professor Turow was interviewed at the University of Pennsylvania in Philadelphia. http://www.c-spanvideo.org/program/309805-10 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/309805-10 Mon, 31 Aug 1998 00:00:00 GMT Ms. Quart discussed her book [Branded: The Buying and Selling of Teenagers], published by Perseus Publishing, with Diane Rehm. According to Ms. Quart, the youth market has proven to be a lucrative segment of American business. Statistics confirm that over thirty million teens now spend upwards of $153 billion a year on items such as clothing, CDs and makeup. Ms. Quart asserts that corporations regularly attempt to purchase time and space for product-placement in high schools. She points out that textbooks mention name brand cookies and young athletes not only compete in gyms decorated with advertising but also solve math problems featuring merchandise logos. The book examines advertising campaigns that target teens and the negative consequences of those marketing techniques. She responded to telephone calls and electronic mail from the audience. http://www.c-spanvideo.org/program/162165-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/162165-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Frank spoke about the variety of "faux populisms" in the United States. He focused particularly on how advertising fools people into thinking they have more choices than ever when in reality media and corporate giants manipulate their desires and interests to their own benefit. He also showed several television commercials. After his remarks, he took questions from the audience. http://www.c-spanvideo.org/program/76224-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/76224-1 Mon, 31 Aug 1998 00:00:00 GMT Prof. Ewen spoke about the roots of America's consumer-based society. He talked about how human relationships and desires are shaped by the need to consume. How the consumer movement can be assessed and reshaped into a more productive drive was also discussed. Prof. Ewen showed examples of the types of advertisements that promote the culture of consumerism. http://www.c-spanvideo.org/program/16997-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/16997-1 Mon, 31 Aug 1998 00:00:00 GMT Representatives of sweepstakes companies defended potentially deceptive practices used in sweepstakes contests which advertise and sell magazines. Committee members questioned whether mass mailings properly depicted the nature of the contest. At issue was the extent to which ambiguous wording, using different types of print, and implying that an order increased the chances of winning was deceptive and fraudulent. http://www.c-spanvideo.org/program/121705-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/121705-1 Mon, 31 Aug 1998 00:00:00 GMT Lucas Conley talked about his book, [OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion], published by PublicAffairs. In his book Mr. Conley analyzes the impact of brand marketing in both commerce and social policy. Following his remarks Mr. Conley responded to questions from the audience. http://www.c-spanvideo.org/program/280967-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/280967-1 Mon, 31 Aug 1998 00:00:00 GMT The subcommittee discussed the specific marketing practices tobacco companies, particularly advertising campaigns allegedly aimed at young people, women, and minorities. The focus was on HR 1250, the "Protect Our Children From Cigarettes" act (1989), introduced by the subcommitte chair, Thomas Luken. The legislation seeks to limit cigarette print advertising to text only, to ban cigarette billboard advertising, except in sports facilities, and to ban sports events from cigarette company sponsorship. The bill would also grant greater latitude to state and local governments in this area. Opponents of the bill argue that HR 1250 would violate the constitutional right to freedom of speech. Witnesses included representatives from Congress, the medical and legal professions, and the tobacco and advertising industries. http://www.c-spanvideo.org/program/13732-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/13732-1 Mon, 31 Aug 1998 00:00:00 GMT President Clinton announced that the administration would conduct an investigation into the entertainment industry's advertising practices. He said that the Justice Department and the Federal Trade Commission would try to determine if the industry markets violent material designed for adults to children. http://www.c-spanvideo.org/program/124031-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/124031-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Doyle talked about a recent report, from the National Association of Sciences, calling for more stringent regulations on how alcohol is marketed and sold and increased taxes on alcohol. The report was part of an effort to curb underage drinking. Mr. Doyle admitted that underage drinking and drunk driving were problems in America, but criticized the report and its authors as neo-Prohibitionist. He said the real goal of the report was to reduce drinking by the general population. Mr. Doyle responded to audience telephone calls, faxes, and electronic mail. An American Beverage Institute commercial promoting responsible drinking was also shown. http://www.c-spanvideo.org/program/178166-5 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/178166-5 Mon, 31 Aug 1998 00:00:00 GMT The Campaign for a Commercial-Free Childhood held a forum titled, "Consuming Kids: How Marketing Undermines Children's Health, Values and Behavior." The panelists talked about solutions to this commercialization of children's lives. Topics included the significant size of the problem, First Amendment rights of companies to market their products, interactive ads on the Internet, the effect of food advertising on obesity, and the need for legislation promoting nutrition and exercise education. By remote connection, Dr. Leland Lee talked about legislation he is introducing in the California legislature to prevent selling M-rated video games to children. After their presentations the panelists answered audience members' questions. http://www.c-spanvideo.org/program/185881-2 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/185881-2 Mon, 31 Aug 1998 00:00:00 GMT The House subcommittee met to investigate financial links between the tobacco companies and television networks. In particular they were concerned about cigarette logos at televised sporting events despite the 1971 Federal Cigarette Labeling and Advertising Act which banned all cigarette advertising on television and radio. The subcommittee heard testimony from television experts, representatives of the tobacco industries and Catholic nuns who were urging the tobacco companies to stop selling cigarettes by the year 2000. http://www.c-spanvideo.org/program/13705-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/13705-1 Mon, 31 Aug 1998 00:00:00 GMT Witnesses testified that they had been misled by sweepstakes mailings which they believed had confirmed that they had won millions of dollars. Further, they had purchased many items from the companies in hope that this would increase their chances of winning despite warnings that no purchase was necessary to win. Mr. Hall became emotional while reading his statement and his daughter finished for him. The panel was followed by Mr. Curran and Ms. Tierney who testified about the volume of these mailings and the extent to which they mislead people, especially senior citizens. http://www.c-spanvideo.org/program/121687-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/121687-1 Mon, 31 Aug 1998 00:00:00 GMT The subcommittee heard testimony on legislation, HR 5041, that would regulate labelling and advertising for tobacco products. Mr. Levine supported the legislation as a necessary counteraction to tobacco company advertising, and urged the legislation be strengthened to include regulation of the U.S. tobacco companies' promotional efforts abroad. Mr. Neal said the bill HR 5041, which would restrict the use of images in advertising for tobacco products, was harsh and unnecessary, and inhibited the freedom of tobacco companies to advertise to consenting smokers. Mr. Mangano said that despite laws existing in most states regulating the sale of tobacco products to minors, the laws were seldom enforced and tobacco products were easily available minors. Dr. Mason supported the legislation as well, saying that prevention of tobacco addiction in minors was far more cost effective than providing health care for adults suffering from tobacco-related diseases. Further speakers continued the debate on the ethical and political aspects of advertising and promotion of tobacco and tobacco related products. http://www.c-spanvideo.org/program/13874-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/13874-1 Mon, 31 Aug 1998 00:00:00 GMT The Campaign for a Commercial-Free Childhood held a forum titled, "Consuming Kids: How Marketing Undermines Children's Health, Values and Behavior." The panelists talked about solutions to this commercialization of children's lives. Topics included anti-marketing campaigns that have worked; community education of children, parents, teachers, social workers and others about corporate branding, obesity, and role modeling; and forming local organizations against marketing to children. After their presentations the panelists answered audience members' questions. http://www.c-spanvideo.org/program/185881-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/185881-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Napolitan moderated a panel discussion on consumer and political advertising. Ambassador Ney, the chairman of the Advertising Council, opened the discussion by saying that the choice of a president is too influenced by political advertising. He mentioned short campaigns such as are held in England and Canada as a possible solution. Mr. Ailes, who was directing George Bush's presidential campaign, noted, "one of the traditions of American politics is that candidates have to run a gauntlet, which helps people learn about candidates. Mr. Sawyer said that political advertising "is playing less of a role than it ever has." He questioned the degree to which you can manipulate the American public through paid advertising. Mr. Dusenberry, an ad agency executive who developed the "Morning Again in America" television commercials for the 1984 Reagan campaign, argued that political advertising "is more effective than its ever been before because its better than it ever was before." He pointed to the increasing involvement of product advertisers as the reason. Mr. Sawyer responded that the candidate is the issue and "we don't care if we win any awards." He added that slicker advertising is more of an attempt to manipulate the public. http://www.c-spanvideo.org/program/420-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/420-1 Mon, 31 Aug 1998 00:00:00 GMT President Clinton announced that he was asking the Federal Communication Commission to investigate the effects of liquor advertising on young people and possible agency moves to get distributors and manufacturers to reinstate their self-imposed ban. He spoke directly to the industry by saying, "It should not require a federal action to encourage you to continue to act responsibly." After his remarks, the president took a few questions from the press. http://www.c-spanvideo.org/program/80099-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/80099-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Teinowitz talked about how advertising affects the debate of major issues in Washington. He focused on the advertising against the Clinton health care reform in 1994. He also responded to viewer telephone calls, faxes and electronic mail. http://www.c-spanvideo.org/program/152723-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/152723-1 Mon, 31 Aug 1998 00:00:00 GMT Senators Inouye and Danforth talked about the history of the subcommittee and gave background information on the issue of telecommunications as it relates to the consumer. They said that there would be four panels which in chronological order would be representatives from the cable industry, broadcasters, consumer groups, and finally a panel on "must carry". The other Senators offered opening remarks that centered on the legislation and committee. Mr. Mooney said that the cable industry preferred being unregulated and that the costs of cable had either decreased or stabilized. He talked about customer service improvements as an example of cable working within the market. He said that cable desired a role in the creation of any new regulations. He disagreed with the idea of unaccountable local regulatory agencies. Mr. Hostetter talked about the affect of deregulation on the costs of cable and said that it increased the services offered by the industry. He said that the increase in cost for the consumers had been lower than the increase for the cost of service. He talked about the logistics of Sky Channel and disagreed with the idea of a subsidy for the new network. He advocated for program exclusivity. Mr. Burchill talked about the favorable effect of the Cable Telecommunications Act on cable programming networks. He also talked about the marketing strategies of the networks controlled by Lifetime Entertainment Services. He also said that they took on risky programming choices that they would not have taken on if they had to focus on ratings for funding. He said that they had invested nearly $1 billion in the Lifetime Channel. All of the panelists answered questions from Senators. http://www.c-spanvideo.org/program/11718-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/11718-1 Mon, 31 Aug 1998 00:00:00 GMT Marketing experts talked about the Internet and the advertising industry. Among the issues they discussed were the pace of growth of Internet businesses, marketing strategies for web sites, and product placement on the Internet. After their remarks they answered questions from the audience. http://www.c-spanvideo.org/program/152499-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/152499-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Sischy talked about current trends in fashion advertising by telephone. Then Ms. Kaplan and Ms. DeFalco discussed the impact of advertising on behavior and the federal role in regulating advertisements, especially those which some argue glamorize drug use. http://www.c-spanvideo.org/program/81406-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/81406-1 Mon, 31 Aug 1998 00:00:00 GMT Participating by video feed, Ms. Katz talked about the involvement of the brewing company in national politics and other issues facing alcoholic beverage companies, including drinking age and blood-alcohol levels for drunk driving, and marketing of their products to consumers. Ms. Katz also responded to telephone calls and electronic mail. Anheuser-Bush, which produces Budweiser and other beers, is a national sponsor of all four presidential debates and the sole sponsor of the St. Louis debate. http://www.c-spanvideo.org/program/159824-5 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/159824-5 Mon, 31 Aug 1998 00:00:00 GMT The Federal Communications Commission held an open meeting on the reallocation of UHF television channels and the advertising of distilled spirits on television. Members of the FCC reported to the commissioners. Mr. Smith reported that UHF stations would disband once the transition to digital television was complete and public safety entities would receive new equipment to help make the transition. The commissioners then discussed responding to requests that the FCC conduct an investigation of alcohol advertising on television. http://www.c-spanvideo.org/program/87756-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/87756-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Meister spoke about the reasons why distilled spirit manufacturers should be allowed to advertise on television, both in constitutional and economic terms. Recently the Distilled Spirits Council voted to begin advertising on television, which it originally chose not to do when televisions first appeared in the U.S. After his remarks, he took questions from the audience. The Media Institute is an advocacy group for freedom of speech. http://www.c-spanvideo.org/program/77261-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/77261-1 Mon, 31 Aug 1998 00:00:00 GMT Participants briefed reporters on online marketing and advertising practices which companies use to target children. They talked about the dangers of online services to children by invasion of privacy and exploitation of young users. http://www.c-spanvideo.org/program/70834-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/70834-1 Mon, 31 Aug 1998 00:00:00 GMT Senators spoke to reporters about marketing adult entertainment to children and proposed legislation that would penalize companies who engage in such marketing over the Internet. Following their remarks they answered questions from reporters. http://www.c-spanvideo.org/program/163951-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/163951-1 Mon, 31 Aug 1998 00:00:00 GMT Ms. Kerr, director of affiliate marketing for C-SPAN, responded to telephone callers' and letter writers' questions on the "business" side of C-SPAN, the marketing division. http://www.c-spanvideo.org/program/20900-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/20900-1 Mon, 31 Aug 1998 00:00:00 GMT http://www.c-spanvideo.org/program/11730-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/11730-1 Mon, 31 Aug 1998 00:00:00 GMT Ms. Mannix talked about the number of people who have been taken advantage of by sweepstakes mailings. She explained why people, particularly elderly people, are deceived by the mailings. She discussed the legislation that has been drafted to address the problem. http://www.c-spanvideo.org/program/122217-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/122217-1 Mon, 31 Aug 1998 00:00:00 GMT Officials talked to reporters about new regulations to combat telemarketing fraud. They would help prevent fraud by several actions, including making it easier to prosecute out-of-state offenders and harder for telemarketers to harass people. The new rules result from legislation passed last year. http://www.c-spanvideo.org/program/66764-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/66764-1 Mon, 31 Aug 1998 00:00:00 GMT Public relations professionals spoke in a forum to other public relations personnel on the use of new technology in the field of public relations. Mr. Eller spoke on his work in the 1992 Clinton presidential campaign and his work as communications director in the White House. Mr. Eller, who helped expand campaign communications through the use of new electronic media and new formats for existing media, discussed how the lessons learned from the campaign can help public relations professionals control issues for their organizations. http://www.c-spanvideo.org/program/40463-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/40463-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Sieber spoke about the changing composition of television audiences, especially for cable television. He focused on how these changes impact advertising revenues. He also took questions from the audience. This was part of a conference on the business aspects of the media industry. http://www.c-spanvideo.org/program/98089-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/98089-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Dilenschneider heads one of the world's largest public relations and marketing corporations. He talked about being in the center of the world's problems to make a difference. The Persian Gulf war was used as an example of how major events can have far-reaching impacts. He said, "The 1990's are going to be the time when the power of ideas and when the power of public opinion becomes recognized for what it really is- the prime mover in society." As such, public policy, influenced by public opinion, will directly affect how businesses can operate. He talked about the career possibilities in business, marketing and public relations. http://www.c-spanvideo.org/program/17405-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/17405-1 Mon, 31 Aug 1998 00:00:00 GMT Current news events and political issues were examined through reviews of the morning newspapers; interviews with journalists, newsmakers and legislators; and viewer telephone calls, faxes and electronic mail. http://www.c-spanvideo.org/program/77243-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/77243-1 Mon, 31 Aug 1998 00:00:00 GMT Mr. Ostrow spoke about growth in cable industry advertising. He said that the reason behind this growth is the cable industry investment in areas such as programming, service, systems upgrades and new services. He focused particularly on the investments in new programming and how these make cable more attractive to potential advertisers. After his remarks, he took questions from the audience. http://www.c-spanvideo.org/program/102675-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/102675-1 Mon, 31 Aug 1998 00:00:00 GMT