The most recent programs for the Public Relations Tag http://www.c-spanvideo.org/browse?topic=401 en-US Copyright 2013, National Cable Satellite Corporation info@c-spanarchives.org (National Cable Satellite Corporation) info@c-spanarchives.org (National Cable Satellite Corporation) Wed, 30 Nov 2011 00:00:00 GMT Thu, 20 Jun 2013 09:37:35 GMT Barry Sanders examines how people around the world view the United States. He argues that the commonly held belief that the rest of the world has developed a negative view of the U.S. since September 11, 2001, is wrong, and that people's feelings about this country are complicated. He responded to questions from members of the audience at Vroman's Bookstore in Pasadena, California. http://www.c-spanvideo.org/program/304257-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/304257-1 Wed, 30 Nov 2011 00:00:00 GMT History Professor Joan Hoff taught a course on presidents, war, and the role of public opinion. This class focused on the modern presidency since Franklin D. Roosevelt. http://www.c-spanvideo.org/program/301760-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/301760-1 Wed, 30 Nov 2011 00:00:00 GMT Wendell Potter talked about his book [Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans]. Formerly a senior vice president for communication of CIGNA, he revealed behind the scenes of health care and showed the role public relationsplays on the political process of health insurance reform. He was interviewed at the 33rd Annual National Press Club Book Fair and Authors' Night, a fundraiser for the Eric Friedheim National Journalism Library and The SEED Foundation held Tuesday, November 9, 2010 from 5:30 to 8:30 p.m. http://www.c-spanvideo.org/program/296623-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/296623-1 Wed, 30 Nov 2011 00:00:00 GMT Kendall Coffey talked about his book [Spinning the Law: Trying Cases in the Court of Public Opinion] (Prometheus Books). He responded to telephone calls and electronic communications. He was interviewed at the 27th Miami Book Fair International at Miami Dade College, Wolfson Campus. http://www.c-spanvideo.org/program/296686-5 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/296686-5 Wed, 30 Nov 2011 00:00:00 GMT Five former presidential speechwriters discussed the role of presidential speechwriters throughout history and their relationships with the presidents they served. Topics included their assessments of President Obama's rhetoric. They also responded to questions from members of the audience. Panel: Ted Sorensen, adviser and primary speechwriter for President Kennedy; Chris Matthews, speechwriter for President Carter; Landon Parvin, speechwriter for President Ronald Reagan and both Presidents Bush; Michael Waldman, speechwriter for President Clinton; and Michael Gerson, speechwriter for President George W. Bush. The moderator was Ken Walsh. "Presidential Speechwriters: Making History One Word at a Time" was an evening presentation of the Smithsonian Associates. http://www.c-spanvideo.org/program/295882-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/295882-1 Wed, 30 Nov 2011 00:00:00 GMT Steven Casey talked about his book [Selling the Korean War: Propaganda, Politics, and Public Opinion in the United States, 1950-1953] (Oxford University Press, 2008). In his book about how the Truman and Eisenhower administrations shaped public discourse about the Korean War, influenced media, and gained political and public support, he explains the challenges both presidents faced in selling a "limited war" to a population unlikely to accept less than total victory as well as their respective strategies for dealing with the broader Cold War. Mr. Casey was presented with the 2010 Harry S. Truman Book Award, which is awarded every two years by the Harry S. Truman Library Institute for National and International Affairs to the author whose book best addresses the life or public career of Harry S. Truman. This event was co-sponsored by the Kansas City Public Library, where it was held at the Plaza Branch. http://www.c-spanvideo.org/program/294506-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/294506-1 Wed, 30 Nov 2011 00:00:00 GMT Political speechwriters and other communications professionals talked about the rhetoric used by President Obama in his public speeches. Among the topics they addressed were the speech writing process, public perceptions of presidential speeches, and the uses of different forms of political rhetoric. Following their remarks they answered questions from the audience. "Speechwriters Meet Scholars: Presidential Rhetoric in the Age of Obama" was a session of the annual meeting of the American Political Science Association at the Washington Hilton. http://www.c-spanvideo.org/program/295301-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/295301-1 Wed, 30 Nov 2011 00:00:00 GMT Bill Wasik talked about his book [And Then There's This: How Stories Live and Die in Viral Culture] (Viking Adult; June 11, 2009). In the book he examines the cultural phenomenon of viral communication through new media and how it has changed American culture. He reflects on his own Internet experiments including creating flash mobs and trying to start or stop "buzz" about events. He talked about a term he coined, "nanostory," which he called the fundamental unit of conversation that is obsessed over for a brief period of time before there is nothing more to say and it dies out. Mr. Wasik focused on the Internet's takeover of traditional news. Mr. Wasik also read passages from his book and responded to questions from members of the audience. http://www.c-spanvideo.org/program/287616-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/287616-1 Wed, 30 Nov 2011 00:00:00 GMT Stephen Farnsworth, author of [Spinner in Chief: How Presidents Sell Their Policies and Themselves] (Paradigm Publishers; September 30, 2008), talked about presidential speeches, political messaging, and how presidents have addressed the nation in times of crisis with students who participated by broadband feed in a distance learning class. This course was a partnership between C-SPAN, The Cable Center, and the University of Denver. The copyright for this program is held by The Cable Center. http://www.c-spanvideo.org/program/284291-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/284291-1 Wed, 30 Nov 2011 00:00:00 GMT Mark Penn talked about his book [Microtrends: The Small Forces Behind Tomorrow's Big Changes], published by Twelve. Mr. Penn discussed his theory that special interest groups that contain a small percentage of people (1% of the population) can wield great social and political change. In his book Mr. Penn reports on 70 such societal identity groups and how they are changing our social structure. Mr. Penn responded to questions from members of the audience. http://www.c-spanvideo.org/program/202271-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/202271-1 Wed, 30 Nov 2011 00:00:00 GMT Dana Perino talked about her heritage and genealogy, employment as White House press secretary, the effects of telecommunications advancements on her position, and numerous relevant, topical political issues. She answered questions from the audience that included questions on the methodology of presidential attention on special interest comments and requests. http://www.c-spanvideo.org/program/203931-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/203931-1 Wed, 30 Nov 2011 00:00:00 GMT In the third panel discussion, "Solutions: The Future Political Landscape" The "There You Go Again: Orwell Comes to America" conference invited historians, linguists, cognitive experts, journalists, government officials, and political consultants to assess the current state of public discourse, and journalism's response to it. The panels talked about the past, present, and future of deceptive political speech, and assessed what can be done to bring more realism and honesty into the conduct of America's public affairs. http://www.c-spanvideo.org/program/202168-3 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/202168-3 Wed, 30 Nov 2011 00:00:00 GMT Martha Joynt Kumar talked about her book [Managing the President's Message: The White House Communications Operation], published by Johns Hopkins University Press. Martha Kumar spent nearly 12 years in the White House during the Clinton and George W. Bush presidencies, watching presidential communication and how the press and the presidents interact. She responded to telephone calls and electronic mail. http://www.c-spanvideo.org/program/200117-4 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/200117-4 Wed, 30 Nov 2011 00:00:00 GMT Frank Luntz talked about his book [Words That Work: It's Not What You Say, It's What People Hear], published by Hyperion. The guest interviewer was John McCaslin. Topics included John Kerry's 2004 presidential campaign, Luntz's examples of "greatest speeches," words not to use in political speeches, President Bush's speeches, and 2008 presidential candidates. Political pollster and strategist Frank Luntz is CEO of Luntz, Maslansky Strategic Research, a market research and communications consultancy firm. Mr. Luntz, whose clients have included Newt Gingrich and Rudy Giuliani, was one of the architects of the Republican takeover of the House of Representatives in 1994. Josh McCaslin is the author of [Inside The Beltway: Offbeat Stories, Scoops, and Shenanigans from Around the Nation's Capital], published by WND Books. The book is a collection of stories from Mr. McCaslin's "Inside the Beltway" columns in the [Washington Times]. http://www.c-spanvideo.org/program/196363-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/196363-1 Wed, 30 Nov 2011 00:00:00 GMT Ed Barks was interviewed about his book [The Truth About Public Speaking: The Three Keys to Great Presentations], published by Ogmios Pub. Mr. Barks used the skills gained in a career in public relations and a decade-long tenure as a radio broadcaster to write this book. http://www.c-spanvideo.org/program/190107-13 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/190107-13 Wed, 30 Nov 2011 00:00:00 GMT Norman Solomon talked about his book [War Made Easy: How Presidents and Pundits Keep Spinning Us to Death], published by John Wiley and Sons. The book examines the tactics used by the U.S. government to gain public support for military interventions. The author explains that the method of formulating messages for the media began in 1965 when President Lyndon B. Johnson sent troops to the Dominican Republic. He argues that similar pre-war messages played a major part in obtaining support for the current war in Iraq. Mr. Solomon also talked about Iran, from where he had just returned, and the recent presidential elections there. After his presentation he answered questions submitted by members of the audience. http://www.c-spanvideo.org/program/188602-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/188602-1 Wed, 30 Nov 2011 00:00:00 GMT Senator Lautenberg talked about government sponsored news releases highlighting departmental programs, efforts to curb the practice, and issues in the news. He also responded to viewer comments and questions. http://www.c-spanvideo.org/program/186580-3 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/186580-3 Wed, 30 Nov 2011 00:00:00 GMT Ms. Bernays talked about her late father's book [Propaganda]. Mr. Miller, author of the introduction to a new edition of the book, joined the discussion. It is being re-issued for the first time in over 30 years by IG Publishing. Edward Bernays (1891-1995) was called the father of public relations and political spin. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy through government spin and propaganda. Ms. Bernays described her father as a manipulator and discussed life at home with the man responsible for the ad campaign that in part caused the U.S. to intervene in World War I. Following their remarks, Ms. Bernays and Mr. Miller responded to questions from members of the audience. http://www.c-spanvideo.org/program/183741-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/183741-1 Wed, 30 Nov 2011 00:00:00 GMT The guests talked about public opinion of President Bush. Mr. Chait discussed why he and others dislike the president, and Mr. Ponnuru talked about why he and other support the president. The guests responded to audience telephone calls, faxes, and electronic mail. http://www.c-spanvideo.org/program/178511-4 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/178511-4 Wed, 30 Nov 2011 00:00:00 GMT Mr. Whitman talked to students about media relations at the Department of Defense and how potential military action in Iraq would affect his job. He also talked about the role of the media in democracies. Following his remarks he answered questions from the students. http://www.c-spanvideo.org/program/175418-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/175418-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Baron talked about his book [Now Is Too Late: Survival in an Era of Instant News], published by Financial Times Prentice Hall. The book discusses strategies to help companies and individuals with crisis and reputation management. Citing examples such as Enron and Arthur Andersen, Mr. Baron declared that public relations activity no longer has the luxury of time in the rapidly evolving world of communications. In the "post-media" age, the Internet allows the public to "go directly to the source" for information on events that create a risk. However, Mr. Baron also pointed out, the Internet can make mere opinion appear as fact. In his book Mr. Baron suggests preemptive actions that companies and individuals can take before public relations crises occur, including using current technologies. After his presentation he answered questions from members of the audience. http://www.c-spanvideo.org/program/160248-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/160248-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Loge spoke to students about coalition building, strategies for issue and public advocacy, and the role of non-profit organizations. During his lecture he answered questions from the students. http://www.c-spanvideo.org/program/174411-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/174411-1 Wed, 30 Nov 2011 00:00:00 GMT Ms. Clarke spoke to political cartoonists about her position as press secretary at the Department of Defense, the impact of September 11, 2001 terrorist attacks on both the department and the nation, as well as depictions of efforts to combat terrorism by the press. She also used several political cartoons to illustrate her points and answered questions from the audience. http://www.c-spanvideo.org/program/170793-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/170793-1 Wed, 30 Nov 2011 00:00:00 GMT Participants talked about public relations practices during periods of military conflict. Among the topics they addressed were responses to the September 11 terrorist attacks, information distribution, and the various types of messages about events relating to the war on terrorism. Following their remarks they answered questions from the audience. http://www.c-spanvideo.org/program/168447-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/168447-1 Wed, 30 Nov 2011 00:00:00 GMT Panelists talked about their experiences as White House press secretaries, focusing on the pressures and the responsibilities of government spokesmen during times of crisis. Following their comments they answered questions from the audience. http://www.c-spanvideo.org/program/167307-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/167307-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Reilly and Ms. Maiwindi talked about the mission and operations of the Voice of America. http://www.c-spanvideo.org/program/166743-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/166743-1 Wed, 30 Nov 2011 00:00:00 GMT The panelists described the ways spokespersons for politicians and organizations attempt to manage the media and get out their messages, agendas and ideas. After their prepared remarks they answered questions from the audience of students. Moderator Pergram is an adjunct professor with Miami University of Ohio's Washington Program for communication and political science students. http://www.c-spanvideo.org/program/164297-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/164297-1 Wed, 30 Nov 2011 00:00:00 GMT Investigative journalists Sheldon Rampton and John Stauber are co-authors of [Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future], published by Penguin Putnam. The book takes a look at the public relations industry, making the argument that many corporations hire public relations firms and experts from the scientific community to spread false propaganda about dioxins, bovine growth hormones, genetically engineered food, and other potential threats to public health. In their talk, Stauber and Rampton discussed these issues, as well as mad cow disease, global warming, and the tobacco industry. They discussed public relations strategies and recommended grassroots efforts to combat them. After their presentation they answered questions from the audience. http://www.c-spanvideo.org/program/162637-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/162637-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Fleischer talked about his impressions of the job of White House press secretary and about his relationship with President Bush. http://www.c-spanvideo.org/program/162253-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/162253-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Edmonds discussed his experiences as the first African American to serve as the presidential speechwriter. After his prepared remarks, he responded to comments and questions from the audience. http://www.c-spanvideo.org/program/155626-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/155626-1 Wed, 30 Nov 2011 00:00:00 GMT Ms. Klein talked about her book [No Logo: Taking Aim at the Brand Bullies], published by Picador USA. The author demonstrates how brands have become ubiquitous, not just in media and on the street, but increasingly in schools and homes. After her comments she answered questions from the audience. http://www.c-spanvideo.org/program/155403-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/155403-1 Wed, 30 Nov 2011 00:00:00 GMT Ms. Myers talked about how the recent communications revolution had changed the nature of business and government and how it had led to changing perceptions of leadership and power. She was followed by a panel which discussed her remarks and talked about how to foster strong leadership in the information age. After their remarks they answered questions from the audience. http://www.c-spanvideo.org/program/125372-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/125372-1 Wed, 30 Nov 2011 00:00:00 GMT Panelists talked about the role of the press secretary and the importance of their relationship with the media. Mr. Toiv reviewed the daily routine of the White House press office. The panel then discussed how news was disseminated to the media, particularly in a 24 hour news environment. After their remarks they answered questions from the audience. http://www.c-spanvideo.org/program/120617-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/120617-1 Wed, 30 Nov 2011 00:00:00 GMT A group of journalists and professors discussed how news events are handled by the public relations industry. They talked about the ways in which journalists, newspapers and grass roots organizations interpret different events. The panelists also took questions from the audience. http://www.c-spanvideo.org/program/93430-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/93430-1 Wed, 30 Nov 2011 00:00:00 GMT Panelists discussed the relationship between the press and press officers of the government. They examined how reporters try to get the most out of press officials and in turn how government press officials try to use the media to promote a positive view of the government and its policies among the public. This was part of a sumposium entitled, "The New World Order: The Role of the Media in the United States and the United Kingdom." http://www.c-spanvideo.org/program/71335-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/71335-1 Wed, 30 Nov 2011 00:00:00 GMT Mr. Gearan talked about the importance of White House communications in the modern presidency. After his prepared remarks, he took questions from the audience of high school students. http://www.c-spanvideo.org/program/65796-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/65796-1 Wed, 30 Nov 2011 00:00:00 GMT Participants talked about public relations and advertising, describing how politicians and interest groups try to publicize their policies and information in ways to gain public support. They responded to audience members' questions. http://www.c-spanvideo.org/program/65467-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/65467-1 Wed, 30 Nov 2011 00:00:00 GMT The scholars gave short remarks and responded to audience questions on the conflicting goals of Presidents and the media that reports on them. Presidents attempt to accomplish goals through political coalition making, while also attempting to persuade voters for his reelection. The media's attempt to obtain information on the President is at odds with his methods for achieving goals. http://www.c-spanvideo.org/program/15499-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/15499-1 Wed, 30 Nov 2011 00:00:00 GMT http://www.c-spanvideo.org/program/8782-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/8782-1 Wed, 30 Nov 2011 00:00:00 GMT The panel is from the annual meeting of the Association for Education in Journalism and Mass Communications. The theme of the meeting is "Freedom and Equity in Journalism and Mass Communications." http://www.c-spanvideo.org/program/8676-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/8676-1 Wed, 30 Nov 2011 00:00:00 GMT The speaker is considered the "father of public relations". He created and named the profession and has acted as public relations advisor to presidents, industrialists, entertainment figures, and to U.S. government agencies. The 97 year old speaker provides interesting observations on politics and public relations across many decades. http://www.c-spanvideo.org/program/6053-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/6053-1 Wed, 30 Nov 2011 00:00:00 GMT The Republican political consultant has managed hundreds of campaigns including Ronald Reagan's 1980 presidential campaign and Gerald Ford's 1976 presidential campaign. He is interviewed as part of a series profiling Los Angeles-based political and communications leaders. http://www.c-spanvideo.org/program/2835-1 info@c-spanarchives.org (National Cable Satellite Corporation) http://www.c-spanvideo.org/program/2835-1 Wed, 30 Nov 2011 00:00:00 GMT