Mr. Hazelwood talked about the use of direct mail in political campaigns. Among the topics he addressed were targeting demographic groups, developing messages that will be effective through mail .. Read More

Ms. Katowitz spoke to students about the costs of buying campaign advertisement time in different media markets. Among the topics she addressed were cost-effective decisions about selecting the .. Read More

Mr. Hamburger talked about media production and integrating media messages in political campaigns. Among the topics he addressed were developing a core message, developing a message through video .. Read More